TV commercials were once Epic’s bread and butter, thankfully we grew with the digital demand of ever changing technological advancements. Epic Productions is one of the few Arizona video production companies that place their ads for their clients, from traditional to digital. Having this upper hand, we take the advantage to create compelling dialog towards targeted demographics. Creating this series of TV commercials appeals to various channel audiences via digital advertising avenues, making the video content more diverse and relatable. Such diversity appeals to multiple audiences, offering various services to different interests and behaviors. Although everyone needs banking services, do they know when they need them? That’s where our creative and analytical team comes in. Mobile Solutions is the latest services Arizona Federal Credit Union launched that appeals to most technophiles, a large audience online, so we divided a large audience into six sub categories targeting foodies, movie lovers, online relationships/dating and of course, sports fans. Check out behind the scenes and how our creative team utilized content marketing to appeal to various demographics!