If you’re aiming to raise brand recognition and awareness, promote your business, or explain how a new product or service works, adding a corporate video to your marketing mix is a must. But where do you start?

With so many different types of corporate videos, it might be a challenge to get the wheels turning on the best corporate video for your organization. However, it shouldn’t be at the bottom of your priority list. According to HubSpot, 72% of customers would rather learn about a product or service by way of video and by the year 2021, people will spend 100 minutes a day consuming video content.

That being said, the importance of corporate video production is prominent now more than ever before and with these corporate video content ideas, you can start reaping the benefits.

Let’s dive into a few creative ways to tell your story with corporate video production.

Your marketing video content should do many things if you want it to be successful. It should provide value, guide users through the customer journey, and it should be easy to consume. However, it should also resonate with your customers. It’s critical to create corporate video content that coincides with what your customer is interested in, that way they are intrigued and driven to take action.

In fact, 48% of consumers want videos to reflect what they are interested in. This means building personal relationships and connections with your audience using video content that will meet their expectations.

How about using a familiar face in your next corporate video? This creative corporate video idea can be a bit costly, depending on who you’d like to work with, but is highly effective when trying to increase brand awareness and attract new customers. Using someone who is relevant and has broad appeal can easily influence consumer purchases.

Whether it’s a popular vlogger on YouTube, a local community business owner, or a retired pro football athlete like Kurt Warner, incorporating some familiarity that resonates with your target audience is guaranteed to keep your viewers engaged.

Sometimes, short and sweet yet professional and impactful is needed in your video marketing strategy. To prove it, 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes.

With this type of data, it’s important to create not just one overview video and call it a day. In order to maximize your video content, you can create shorter versions (like a sizzle reel) to increase view rates.

And side note… shorter videos are ideal for social media and YouTube advertising!

We couldn’t pass up an opportunity to share this hilarious corporate video idea produced for our friends over at SiteLock. This customer journey video perfectly outlines from A to Z what it’s like, as a consumer, to use their services. Of course, this video production was strategized and scripted with humor leading the way.

Making an emotional connection with your customers provides a lasting impression, especially if that connection is laughter. If your service or product is niche or confusing on paper, including funny elements in your corporate video can help people better understand your offerings, increase memorability and product recall over time.

What is more innovative and progressive than marketing your business with animation and motion graphics? Not only does including corporate motion graphics in your video content keep your audience’s attention, it helps introduce your services in a way thats easy to grasp.

This creative corporate video idea is perfect when you are looking to mix up your strategy because motion graphics has no limitations allowing you to craft a truly engaging narrative. This type of video is unique and the perfect tool to help boost sales. More importantly, it’s sharable! If you’re looking to make an impact on social media platforms, animation will do just the trick.