With so much changing in the world, day by day and even minute by minute, sticking to the marketing plan you created for 2020 might seem far-fetched. You’re not alone and in fact, following that marketing strategy you created by the book probably isn’t the best approach. If there is anything we’ve learned during the coronavirus pandemic, it’s that things change rapidly. That being said, so must our marketing strategies.

As a full-service video production and digital marketing agency, we have seen first hand the affects that COVID has caused many industries. More specifically, we have seen how it has affected their online advertising budgets and marketing plans. Creating a marketing strategy post COVID-19 needs a new and innovative approach. An approach that is customer-focused and backed by real-time data and research. Developing a marketing strategy to help build trust and confidence around your brand is essential and more importantly, this strategy needs a foward-thinking and proactive perspective. Here’s a few things to consider when creating or re-strategizing your business marketing plan. READ MORE.