Search Engine Optimization has significantly impacted the web and how companies, especially the automotive industry, market themselves. There is power in automotive SEO that allows your dealership to rank above the local competition. Rather than waiting for customers to come to your dealership, automotive SEO brings the dealership to them during their online research. In order to thrive in the auto industry, digital marketing is a must-have tool in your kit. Before we dive in though, let’s remind ourselves of what SEO is and the difference between Search Engine Marketing.
WHAT IS AUTOMOTIVE SEARCH ENGINE OPTIMIZATION?
Search Engine Optimization
Search Engine Marketing
Now, now that we understand what SEO is and how it works, we can look closer into how it can help your automotive marketing efforts. First, it is important to understand consumer online habits before building an SEO strategy. This is crucial as understanding who your customer is and what they are researching online will allow you to craft an online SEO plan that reaches potential car buyers.
No Brand Loyalty
In past years, the automotive industry worked with some of the most brand loyal customers that existed. Shockingly, our research tells us that that is no longer the case. People aren’t really held down to their brands, meaning more opportunity for new customers.
ENTERED THE MARKET NOT SET ON A MODEL
SWITCHED BRANDS FROM PREVIOUS VEHICLE
REMAINED BRAND LOYAL
Customers aren’t just conducting more research on vehicles and considering more model types, they are specifically conducting digital research. This is why automotive SEO is so important. If you’re not on the first page of a Google search, 75% of people won’t continue their search to page two.
Online Automotive Research
Dealership Inquiries Via Mobile Device
Lead Submission Form Completion
AUTOMOTIVE SEO TIPS
Now that we know what SEO is and potential car buyer habits, you can now build out an online automotive SEO strategy to attract the right people to your car dealership website. This includes capitalizing on search terms and key phrases that car buyers are actually typing into Google. Once you know keywords your customers are searching for, their search volumes, and the competition to rank for them by using sites like Keyword Planner or SEMrush, you can incorporate them into your website. For example, let’s take a look at a few popular search terms dealerships would want to rank on the first page of Google for.
TRACKING AUTOMOTIVE SEO EFFORTS
After implementing the many search terms that potential car buyers are searching for, it’s time to track the organic results as well as the leads you gain from those keywords. Sure you know that contact forms are a great way to track the success of your website. Though, with digital marketing, there are many other tools that we can use to gain quality leads. To make automotive SEO work, tracking things like website views, interaction rates and video views all show value.
Seeing who and how many people visit your website gives you demographic information that can leads to more effective ad campaigns. Additionally, tracking website visitors allows retargeting campaigns, following viewers for a longer portion of their customer journey.
Along with site visits, monitor how long people are staying on the website, what they are looking at, and if they are interacting with your dealership in other ways, such as social media, online chats, or search engines.
By incorporating video into your website and marketing strategies, you will stand out amongst competitors. Video has proven to be an effective way to catch people’s attention and invite them to learn more about your company and product, in a fun and intriguing way!
LET US SEND YOU AN AUTOMOTIVE SEO OVERVIEW
Now that we have a grasp of automotive SEO, let’s put it into action. Epic Productions has extensive experience in researching SEO and implementing digital marketing campaigns. So, reach out to us and get a comprehensive automotive SEO overview. Reach out to us below to receive an overview of the top dealerships throughout your state. Learn the top searches and locations and let our team optimize your current site to maximize the most automotive SEO results.
Monthly Search Trends
See monthly search trends and which cities generate the most new and used car searches.
Most Searched Vehicles
See which vehicles are searched most: compact, mid-size sedan, crossovers and trucks.
Top 20 Dealerships
See what dealerships throughout your state generate the most organic traffic and why.
Let’s Get Started…
Don’t wait any longer to start down the road of more leads through automotive SEO. Chat with our digital marketing experts and let’s get started on a marketing strategy perfect for your dealership.
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