corporate video trends

Best Corporate Video Trends

If you’re looking for the latest corporate video trends, here are a few corporate video examples. Viral videos shared on social media take more creativity, along with an added personal interest. Video content inspired by employees and customer experiences are winning over more audiences now than ever before. Turn leads into loyal customers with this engaging and creative corporate video …

Top Three Video Marketing Trends For 2019

Let’s discuss all the potential of 2019 video marketing trends. If there were ever a year to pull the trigger for a video campaign, this is the year! Luckily, our video production services are here to accommodate the increased use and success of video marketing. Whether you place it on your website, use it for social media and advertising purposes, …

what is inbound marketing

What Is Inbound Marketing?

What is inbound marketing? Inbound marketing earns someone’s attention rather than demanding it like outbound marketing does. The goal is to attract your target audience through effective and informative content that is relevant and helpful. Inbound marketing doesn’t interrupt your customers nor does it fight for their attention. Instead, this type of content addresses the needs of your audience and …

marketing internships

Meet Andrea | Epic Productions Director of Marketing and Digital Strategy

Let’s meet another member of our Marketing Department; Andrea, Epic’s Marketing Director! Andrea oversees online advertising efforts for Epic as well as a few of our clients. She started her Epic journey as a social media intern and now, as the Marketing Director, she oversees online marketing strategies and social media platforms. Get to know our football loving and baking …

Average Advertising Costs Throughout Phoenix

When comparing average advertising costs across all mediums, TV advertising costs are pricier when compared to Google, YouTube, and Social Media. The overall cost per 1,000 impressions (CPM) is decreasing throughout the Phoenix metro-area and will continue to do so. As more media platforms allow for more multimedia placements, the inventory for video on websites has opened up immensely. Being …

internet marketing

Internet Marketing | What is Search Engine Optimization

Looking to learn more about internet marketing and ranking organically for local searches? Much like a diet, search engine results don’t happen overnight. The Search Engine Diet, as we will be explaining it, is our list of search engine optimizing essentials that will have users doing a double take of your website. Let’s start with the basics of internet marketing. …

Most Cost-Effective Targeting Method Thus Far | Comparing geo-fencing marketing to other campaign targeting methods, we found it was least expensive per click because no competitors were bidding on this inventory or this strategy. We’ve bid on the search term “Auto Mall” before and it was costly due to the supply and demand. This means that other dealerships have bid on this keyword before and are will usually pay up to $2.00-$3.00 per click, depending on their budget. Targeting by interests is also another targeting strategy, however, not always the most cost effective and precise.

Taking Geo-Targeting for a Test Drive

Geo-targeting marketing is a hot and cost-effective trend in the ever-changing world of digital advertising. Epic Productions took this strategy for a test drive, presenting a geo-targeting marketing case study for a mobile-centric marketing campaign initiative. You will see how we strategically, yet geographically, target potential customers based on their location. Being at this certain location can trigger your campaign …