Epic Productions LLC https://epicproductionsllc.com EPIC Productions Video Thu, 23 May 2019 20:54:58 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.10 5 Steps To Create A Video Marketing Strategy For Your Business https://epicproductionsllc.com/video-marketing-strategy/ Fri, 10 May 2019 17:00:21 +0000 https://epicproductionsllc.com/?p=14509 Creating an effective video marketing strategy can feel like a daunting task. There are many moving parts in any marketing plan, and when spending time and money on video, you’ll want to make sure it’s done right. The beauty of a video marketing strategy is that there’s not one size that fits all. Building your company’s brand through a video ...

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Creating an effective video marketing strategy can feel like a daunting task. There are many moving parts in any marketing plan, and when spending time and money on video, you’ll want to make sure it’s done right. The beauty of a video marketing strategy is that there’s not one size that fits all. Building your company’s brand through a video content marketing plan should be a fun opportunity to spread your message.

So, how do you create a video marketing strategy for your business? First things first, you’ll want to make sure you know what goals you want to reach with an online video marketing strategy. Then you’ll want to lock down your message, create the content and get it out into the world. Finally, things are always changing so tracking your video marketing strategy progress is vital to your success.

Let’s take a closer look at the 5 steps to creating a video marketing strategy for your business…

video marketing strategy

1. Why Create a Video Marketing Strategy?


Before you jump right into building a video marketing strategy, think about why you’re starting this campaign. Who are you trying to reach? What action do you want them to take? Is this to drive revenue or build brand awareness? Step number one is doing research. The better research you conduct, the more impactful your video content marketing plan will be. No mater how great a video is, if it’s not made to reach the right audience and giving the right message, you won’t see results. Plus, this research will let you know what type of video is best for you. Start your project off on the right foot by doing some research to then build the best online strategy possible. Hint: this will make step number five much easier.

video marketing strategy

2. Knowing and Building a Brand


Next up is really honing in on your message and brand. If the brand of your business is still foggy, this is the time to clear it up. Video production is just one aspect of a successful marketing strategy; you want a harmonious brand across all platforms and all content. Companies are over 20% more successful when they have a consistent brand. This is the identity that sets you apart from competitors and should be prevalent across your video content marketing plan. Knowing your brand will make all content, video production included, more effective and enticing to customers. Plus, in the long run it will build trust and brand loyalty.

video marketing strategy

3. Create The Content for a Video Marketing Plan


Now for the fun part — creating the video content! This is where we get the creative juices flowing and create something to be proud of. From script to screen, the video production process is made easy with Epic. Matching your brand, meeting your goals and in your budget, you’ll walk away with content that perfectly fits your video marketing strategy. Epic has a team of creative gurus that will be with you every step of the way and offering types of video advertising that matches your needs. Big company or small, short videos or long, funny content or serious, we’ve done it all! Ideally, this is the part of your video marketing strategy where you can sit back and relax while we work our magic.

video marketing strategy

4. Publish, Place, Promote


Once you have some show-stopping video content, what’s next? Spending so much time and resources on creating commercial video production, it’s important you get your money’s worth. This is where digital marketing services come into play. With a strong inventory of content, the next step is optimizing and placing your videos to get the most views possible from the right customers. Whether it’s increasing views on YouTube, placing ads across the web, or housing video on your website, Epic has digital marketing experts that are on the job. See real results with an optimized video marketing strategy.

video marketing strategy

5. Test and Repeat


As a company, one of the best skills to have is adaptability. The market is always changing and technology is advancing. The secret recipe to successful online video marketing is tracking, testing and learning. The beauty of it is that online advertising gives so much data that it’s easy to see what works and what doesn’t. Optimizing your videos is an ongoing process and when done correctly, video content is a longterm investment. Measure success in views, engagement, sharing or whatever might fit your goals best. Run tests and see what types of placements work. Maybe different lengths work better for your company, or different platforms. The important thing is just to track and adapt as much as possible.

Well, there you have it, an overview of the steps to take in creating a video marketing strategy. While every marketing campaign will differ from one another and from company to company, these steps are a good rule of thumb. Video marketing strategies give your brand longevity and a modern touch that customers are looking for today.

Online marketing services and commercial video production under one roof is hard to come by, but at Epic we got it all. Meet the team and let’s get your next video content marketing plan off the ground.

Click Here to Get Started with Epic Productions

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Importance of Corporate Video Production https://epicproductionsllc.com/importance-of-corporate-video-production/ Wed, 17 Apr 2019 16:45:10 +0000 https://epicproductionsllc.com/?p=14417 What is the importance of corporate video production? This is a question we hear time and time again from new clients and current clients looking to produce a brand new corporate video. Crafting a corporate video production strategy takes time and effort, but it’s well worth it. Corporate video production has evolved and the importance of it is at an ...

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What is the importance of corporate video production? This is a question we hear time and time again from new clients and current clients looking to produce a brand new corporate video. Crafting a corporate video production strategy takes time and effort, but it’s well worth it.

Corporate video production has evolved and the importance of it is at an all-time high. It’s no longer just simply a talking head video that effectively explains your company goals, it’s creating an in-depth strategy to reach new potential customers. In order to reap the benefits of this type of corporate video marketing, you have to take advantage of the many avenues available.

importance of corporate video production

Many corporations and businesses alike are placing different types of video content like this on their landing pages, YouTube channels, social media platforms, as well as advertising them. Additionally, the way people consume video content has changed and so does the way you develop a corporate video production marketing strategy. Let’s take a look at the importance of corporate video production as well as why taking advantage of it will serve you in the long-run.

The Importance of Corporate Video Production

Google thrives on video content

Increase brand awareness

Everyone consumes information differently

Videos are easy to share

There are several reasons why you need a corporate video production for your business. Not only is it a way to communicate to your audience, but it will be continuously beneficial to your website and company. First off, Google will prioritize websites with more video content. This means you’ll appear higher in Google search rankings! Next, video production marketing is more memorable and therefore increases brand awareness. Viewers will better understand your message and remember more with video content. Plus, the videos we create at Epic Productions are completely branded to your company, giving a professional and consistent design.

Another benefit of corporate video production, is that information is more easily understood rather than text. Video content is visually appealing and will keep viewers interested. Additionally, video content is easily shared to other potential customers. When you make a memorable corporate video, people will want to send it to others and your brand will spread organically. These are just some of the reasons of why corporate video production is important and necessary for your corporate video strategy.

Different Types of Corporate Video Production

Show Who You Are

First, corporate video production is the perfect way to show company culture. Video production is more descriptive and captivating than text alone, which means you can let your company shine. With our client Site Lock, we incorporated humor into their corporate video marketing. This fun customer journey video keeps viewers interested to the very end.

The experts here at Epic Productions work hard to create commercial video production that perfectly matches your brand and company goals. The possibilities are endless in what direction we can take making your next corporate video marketing strategies. In fact, take a look at these corporate video trends to get a better idea.

Explain Seamlessly

As one of the top film production companies in cities around the nation, we specialize in animated corporate video production as well. Therefore, if you want to explain your company’s process clearly and effectively, consider an animated corporate video. Like we did for TriStar, corporate video production is a chance to inform customers on the services you provide.

Our team creates professional motion graphics to accompany your business mission statement. Then, you’re able to increase conversions by placing your corporate video marketing on your website. With video on your homepage, users are likely to spend more time on more pages. This means they’re taking time to learn about your company, becoming future customers.

Reassure

The importance of corporate video production is especially valuable in industries such as education. Customers want to be sure in their choice of big decisions, and video production marketing can reassure them. Having a corporate video is the perfect way to showcase culture, quality of service, testimonials and more.

Epic is a video production company that does it all. Therefore when working with us, we make sure to bring your vision to life. Our talented creative team handles everything in-house to translate your company’s brand effectively. In this Innovation Learning corporate video, we worked together to highlight all the trustworthy staff and the caring environment. This sets the scene for customers before they even step into your business.

The importance of corporate video production can only be matched with the digital marketing strategies paired with it. Epic Productions, the top video production Phoenix agency, is a full-service video production company that does it all. Next, once you have a corporate video, then our digital marketing services come in. Our marketing strategists create a specific plan to place your videos online and get the most views possible. Target specific audiences, increase brand awareness and get more bang for your buck compared to traditional marketing.

Don’t let your business blend in with the rest. Start standing out and seeing results with corporate video production and digital marketing strategies. We’ll be there every step of the way to make your vision a reality. Start by sharing your goals with us and we’ll create a strategy to reach them. Chat with us today!

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Landing Page Examples: Do’s and Don’ts For Your Homepage https://epicproductionsllc.com/landing-page-examples/ Tue, 26 Mar 2019 17:14:56 +0000 https://epicproductionsllc.com/?p=14372 The best landing page examples are those in which are engaging and user-friendly. The goal is to keep users on your website for as long as possible in hopes of gaining a customer and a conversion. Creative landing page examples typically have captivating content right away like video content and relevant headers. Additionally, your landing page design should be mobile-friendly ...

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The best landing page examples are those in which are engaging and user-friendly. The goal is to keep users on your website for as long as possible in hopes of gaining a customer and a conversion. Creative landing page examples typically have captivating content right away like video content and relevant headers. Additionally, your landing page design should be mobile-friendly and mobile optimized. It takes more than just a designer to create a good landing page example; knowledge on your market, goals and digital marketing strategies all contribute to a successful website. So, let’s take a look at some of the website work we’ve done and what makes a landing page work.

Relevant embedded video on a landing page can increase conversions by 86%.
best landing page examples

What Makes the Best Landing Pages


  • Mismatched fonts
  • Too much text
  • Confusing buttons
  • Broken links
  • Distracting design elements
  • Irrelevant information
  • Professional photography
  • Video on the homepage
  • Clear call-to-action
  • Easy to use contact page
  • Simple Navigation
  • Mobile Friendly

Best Landing Page Examples


BEFORE

best landing page examples

When recreating a website, it’s important to by identifying the goal of the site. Is it informational, driving sales, for entertainment or something else? First, for Hayward Police, the goal was to separate the Police Department’s page from their government’s crowded site. Second, the goal was to inform potential candidates and drive in applications. With these in mind, we got started.

Once Hayward PD had its own website, we were able to focus entirely on recruiting applicants. With a custom marketing strategy, including videos and photography capturing real officers, our web designers created a distinct brand for HPD. Modern landing page design, powerful copy and dynamic video were all added to their website. This way viewers can instantly see the passion in their team, watch videos and contact the Department. Compared to the old website, the new version is much more user friendly and drives viewers to take action.

AFTER

best landing page examples
The average user spends 88% more time on a website with video.

BEFORE

best landing page examples

First, the objective for creating a new website for Pathways was to modernize and more accurately reach the right market. This started with updated photography that represented the culture of Pathways and those who live there. Additionally, we add descriptive and powerful text to the descriptions. The best landing page examples have a clear mission and call-to-action. For Pathways, this meant a welcoming and reassuring greeting followed by easily accessible information on the services provided.

The previous landing page example here had some areas that were unclear and took the user to empty pages. User experience is very important in keeping customers interested. For example, 40% of users will not come back to your page if they had a negative experience. But our web design team knows just how to keep website visitors engaged and clicking. Additionally, our designs keep users coming back.

AFTER

best landing page examples

The next step to having a successful website is optimization. It’s not good enough to only have an appealing landing page design. To really gain traffic and improve rankings on Google over time, SEO techniques should be applied. This means organically showing up across all platforms throughout the internet and appearing higher on search engines. Epic’s digital marketing team specializes in targeting your audience and optimizing websites that do the heavy lifting for you. Your digital marketing strategy will go hand in hand across platforms and showcase your business all over the web. Combined with Epic’s video production services, you’re sure to see results.

Optimizing Your Site

Having an appealing landing page is only step one. Make your website a 24/7 marketing machine with digital optimization.

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Marketing for Hospitality and Travel Industries https://epicproductionsllc.com/travel-and-tourism-marketing-strategies/ Wed, 13 Mar 2019 17:00:08 +0000 https://epicproductionsllc.com/?p=14238 With so many travel and tourism marketing strategies out there, which ones work best? Potential customers are given so many options, it has become more of a challenge to stand out with digital marketing in the tourism industry. To get in front of those viewers, your travel and tourism marketing strategies really need to catch their eye. By using professional ...

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With so many travel and tourism marketing strategies out there, which ones work best? Potential customers are given so many options, it has become more of a challenge to stand out with digital marketing in the tourism industry. To get in front of those viewers, your travel and tourism marketing strategies really need to catch their eye. By using professional video production, digital marketing strategies and hospitality social media marketing, you can watch new customers pour in the door. Let’s break it down a little further and view some tourism marketing campaign examples.

travel and tourism marketing strategies

Show Them Around

One of the huge benefits and reasons for tourism marketing is showing customers your business. Give them a glimpse of the experience you have to offer, all at their finger tips. Professional video production at Epic is the perfect way to give captivating visuals that create a longing to be there. With drones and 360 videos, the possibilities are truly endless.

In the decision-making process, good video marketing is what will set you apart from others. Images and text are needed, but in an industry with travel and tourism, video gets customers through the door. Whether it’s a restaurant, resort or anything else, Epic Productions has the team and equipment to make the best travel and tourism marketing strategies for you. Professional video production is our speciality and we’ve done work with industries of all shapes and sizes.


travel and tourism marketing strategies
travel and tourism marketing strategies

Be The Top Pick

Be the top pick out of all your competitors with strategic digital marketing. When in a new place, the first thing tourists will turn to is their phones to find the best places around. So how do you grab the attention of those potential customers? The simple answer: utilizing digital marketing in the tourism industry.

With a combination of a mobile-optimized website, targeted online ads and tourism marketing videos, customers are sure to find you quickly. Epic’s digital marketing team uses location targeting, perfect for travel marketing. That way when people are near your business, you’re easy to find. So long the days of customers passing you by!

Engage and Connect

The next best way to execute travel and tourism marketing strategies is by engaging with your audience. This means utilizing social media to not only advertise but to connect with customers. Building a social media marketing strategy is a great way to increase your audience. Create buzz around your business with online campaigns, social media videos, and by interacting with followers.

But wait there’s more! Social media platforms are the perfect spot to share short videos of your business. Epic knows just how to craft the perfect social media marketing videos to show personality and increase followers. From restaurant marketing strategies, to hotels and more, we are here to help.

travel and tourism marketing strategies

More Travel and Tourism Marketing Strategies

As we know, every business is different. There are so many aspects to the tourism and travel industry which makes the marketing a fun challenge. Luckily, the Epic team has experience all across the map. Watch more of our hospitality videos and get a glimpse of the professional video production that makes us one of the top production companies in Arizona. Give us a call and we’ll get started on a completely customized marketing plan just for you!

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Arizona’s Top Video Production Company is Hiring | Video Producer and Editor https://epicproductionsllc.com/video-producer/ Fri, 01 Mar 2019 17:00:56 +0000 https://epicproductionsllc.com/?p=8695 We are a bustling multimedia agency in the heart of Old Town Scottsdale specializing in video production, web design and online advertising in search of the right person to join our team. Learn more about requirements and daily tasks of our Video Producer and Editor position below! Epic Productions is seeking a full-time Video Producer and Editor to create and ...

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Join the crew, we’re hiring!

We are a bustling multimedia agency in the heart of Old Town Scottsdale specializing in video production, web design and online advertising in search of the right person to join our team. Learn more about requirements and daily tasks of our Video Producer and Editor position below!

Epic Productions is seeking a full-time Video Producer and Editor to create and develop multimedia content for customer videos, write scripts/storyboards, plan video shoots and be a versatile team member. The Video Producer will work closely with clients and the rest of the Epic team to make video projects come to life. The ideal Video Producer and Editor will need to have a high level of production experience, as well as be able to learn new skills quickly in a fast-paced environment.

Video Producer/Editor Requirements:

  • Must have a degree in film, media or related field
  • Experience in Adobe Creative Cloud, especially with Premiere and After Effects
  • Effective communication skills, both written and verbal
  • Resourceful and able to work independently
  • Must have ability to maintain focus and composure in a creative, stressful, and fast-paced environment
  • Strong attention to detail
  • Creative and always looking to take projects to the next level

Daily Tasks:

  • Create and develop multimedia content for customer videos
  • Script, storyboard, set deadlines
  • Collaborate closely with clients and stakeholders to help facilitate the creation of multimedia content
  • Plan video shoots; scout, select and reserve shoot locations
  • Develop production schedules
  • Shoot with RED and Canon video cameras, 360/VR and fly Mavic 2 Pro
  • Edit with Adobe Premiere, capturing/importing media, organizing raw media, editing footage and sound files
  • Creating and inserting static and motion graphics, titling, adding music/voice-over/sfx, media management and archiving project media
  • Other duties as assigned

For consideration, please email your resume and most recent video production/editing work to: sam@epicproductionsllc.com

Please entitle subject line as “Video Producer/Editor” to be considered. Good luck and show us what you got!

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Our Work!

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Top 4 Digital Marketing Trends for 2019 https://epicproductionsllc.com/digital-marketing-trends/ Mon, 28 Jan 2019 17:00:53 +0000 https://epicproductionsllc.com/?p=14125 2019 is finally here and it’s time to dive into the digital marketing trends to look out for this year to stay ahead of the competition! Keep your marketing strategies fresh and up-to-date with the latest digital marketing trends and watch your online presence increase along with your sales. As online marketing trends are always changing and evolving, the way ...

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2019 is finally here and it’s time to dive into the digital marketing trends to look out for this year to stay ahead of the competition! Keep your marketing strategies fresh and up-to-date with the latest digital marketing trends and watch your online presence increase along with your sales. As online marketing trends are always changing and evolving, the way to reach your audience must keep up. With video marketing, mobile-optimized content, influencers and personalized marketing content, you are sure to be at the top of your game. Now, let’s take a closer look at each of these trends that are booming in the digital marketing world!

digital marketing trends

Video Marketing

digital marketing trends

First off, video just isn’t optional anymore! 73% of all Americans are on YouTube meaning that you must be thinking of ways to utilize video content in your marketing efforts. Video production is a digital marketing trend that doesn’t seem to be slowing down at all either. In fact, by 2021, 82% of all traffic will be video. Stay in the game by incorporating website video production, social media video, and different types of online video advertising to your advertising strategy.

Additionally, there are many different videos to choose from, so you might be wondering what type of video works best for your company as well as questioning the video production costs. Well, we are here to help! At Epic, we prioritize our clients with full transparency, specializing in professional video production to optimize online traffic and increase audience counts. In other words, we got your back from start to finish.

Video Optimization

There are
0
million people watching video on Facebook daily
The average user spends
0%
more time on a website with video
Video drives a
0%
increase in organic traffic

Next, another digital marketing trend that continues to be necessary is optimizing your content for mobile devices. Cell phones are increasingly popular which therefore means more and more customers are exploring businesses with the touch of a button. Social media content and email newsletters should all be mobile-optimized. Don’t let poor formatting or broken links stop viewers from engaging with your company!

Don’t Forget!

Also, keep in mind that mobile-optimizing is important when integrating video onto your site and platforms. Video advertising needs proper formatting to fit the various online channels. As mobile devices gain popularity, so do vertical videos and shorter length videos, especially on social media. Successful marketing strategies are integrated across platforms and available on all devices.

Mobile-Optimized Content

digital marketing trends
0%
of internet users own a smartphone
Users spend
0%
of their media time on smartphones
0%
won't recommend a business with a poorly designed mobile site

Influencers

digital marketing trends

Influencers have always been around in one way or another, but their role in digital marketing services continues to grow at an accelerated rate. The power of word of mouth and recommendations is unmatchable. Plus, it’s hard to obtain organically, so influencers are a way to get your business out there in a more authentic way. Influencer marketing is the best way to reach a large network of people as ‘this network’ has chosen to follow the influencer who is promoting your product or service.

Influencers in Action

Social media platforms and YouTube are where influencers reach the largest audience. Digital marketing is built on communicating through these online platforms. Luckily, that’s what influencers do best. Partner with influencers to make product demo videos, promo videos or to get your products featured on other pages. As a result, this strategy is a sure way to boost traffic.

0%
of consumers depend on influencer recommendations
The influencer industry is expected to reach
$0 billion
by the year 2020
influencer marketing is
0x
more effective than traditional methods

Lastly, the content! Make your digital marketing content specific to your audience in order to really get noticed. Technology is on our side in that it’s becoming easier to connect with your customers. Whether it’s a customized email subject line or targeted ads from past purchases, personalizing your content is a digital marketing trend that will increase peak interest. Personalized content works so well because, in short, customers want to feel heard.

Implementing It…

There are many strategies available for customizing digital marketing tactics. For instance, digital marketing ad targeting is a great way of tailoring content to specific users. YouTube ad targeting is one of the most effective ways to reach your audience and increase conversion rates. If you’re not sure where to start, Epic is here to not only help create your content, but also get it in front of the right people and increase views. Our digital marketing specialists constantly track online marketing trends to optimize the success of your marketing campaigns.

Personalized Content

digital marketing trends
Marketers see a
0%
increase in sales when using personalized experiences
personalized emails get
0x
higher open rates
0%
of users say personally relevant content increases their purchase intent
  • Connector.Connector.

    Video Marketing

  • Connector.Connector.

    Mobile-Optimized Content

  • Connector.Connector.

    Influencers

  • Connector.Connector.

    Personalized Content

Keeping Up With Latest Digital Marketing Trends

So let’s try out these digital marketing trends in your online advertising strategy. With captivating video optimized for mobile, promoted by influencers and made personal to your audience, you’ll see an increase of viewers and revenue. Epic has many digital marketing services that can help you reach these goals.

Though, as the year goes on, the latest digital marketing trends are sure to change. Subscribe to our email list and YouTube channel to stay on top of the latest online marketing trends. Then, meet our team and let’s get started on your next digital marketing strategy!

LET’S GET STARTED

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Best Restaurant Marketing Strategies https://epicproductionsllc.com/best-restaurant-marketing-strategies/ Tue, 22 Jan 2019 18:45:41 +0000 https://epicproductionsllc.com/?p=14152 The restaurant industry has always been very competitive which makes the need for unique restaurant marketing strategies so vital. With so many options available, make your business the talk of the town with our restaurant marketing ideas that will allow you to stand out amongst the competition. Using professional video production and digital advertising with us at Epic, one of ...

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The restaurant industry has always been very competitive which makes the need for unique restaurant marketing strategies so vital. With so many options available, make your business the talk of the town with our restaurant marketing ideas that will allow you to stand out amongst the competition. Using professional video production and digital advertising with us at Epic, one of the top video production companies in Arizona, you will see an increase of customers walking through your doors. Epic has worked with many clients in the industry, so if you need videos for social media advertising or for your website, we have you covered. Every restaurant is unique, which means your individual marketing strategy must be too. Take a look at these creative restaurant marketing strategies and ideas put into action with past clients.

Restaurant Marketing Strategies


Rehab Burger Therapy

One of our more recent projects was with Rehab Burger Therapy, a popular burger joint with locations in Scottsdale, Tempe and Phoenix. Our goal while developing this restaurant marketing strategy was to show off their fun, relaxed atmosphere and award-winning food. This 30-second video is ideal for social media advertising as well as YouTube marketing. When marketing on both platforms, short, bite-sized videos are key. Also, this video can be used in many other digital marketing platforms as well like their website. Video is the perfect way to show items on the menu, giving viewers an experience before even stepping in the door.

Fat Ox

For every restaurant marketing video, we consider the specific goals and attributes of the business. With Fat Ox, we focused on the craft of the food as it’s a chef-driven restaurant. In addition, the owner and chef himself spoke about the restaurant and what makes it so special. Paired with professional video production visuals, this restaurant marketing strategy reaches their audience perfectly. Along with a glimpse of the restaurant, we also look into the process of preparing meals and get a behind the scenes look in the kitchen. This restaurant marketing video captivates viewers instantly with the art and attention that goes into every plate.

Craft 64

Another restaurant marketing idea is from our client Craft 64. They are a local beer, wine and pizza joint and had a vision to really capture their laid-back vibe. As a local Scottsdale eatery, the restaurant promotion idea and approach centered around their local ingredients and large selection of beers. Then, to gain rapport, Craft 64 highlighted reputable reviews and awards they’ve received. This restaurant marketing strategy is helpful for small or new restaurants looking to gain traffic from locals. The best restaurant promotional videos are versatile and can be promoted on many different digital marketing platforms, reaching the largest audience possible.

EVO

Next, this restaurant marketing idea takes viewers on a date night at EVO. Here we focus more on the experience of enjoying a romantic night at this restaurant and the impeccable ambiance they provide. Whether it’s a night on the town or date night for two, EVO is the place to go. From the cozy Italian atmosphere to the mouthwatering food selection, this style of marketing is sure to entice new customers. As a full-service video production company, we not only create captivating videos, but strategically place them online in front of the right viewers and target audience.

Old Town Tortilla Factory

For Old Town Tortilla Factory, our professional video production team created this promotional video to showcase the many aspects of the restaurant. To reach their audience, the restaurant marketing strategy was to highlight the unique cuisine and cozy location. Video marketing is the perfect way to show their large patio that’s great for parties all year round. The goal of the video was to entice customers and set them apart from competition. Now that they have a video like this, it’s easy to promote their incredible outdoor patio, signature margaritas, and one-of-a-kind service.

Epic’s Professional Video Production

These are some of the many examples on how to improve your restaurant marketing strategy through video. Professional video production is the perfect way to catch the eyes of potential customers. The Epic team does it all, from start to finish. From the initial concept and storyboarding to production and digital marketing, we do it all! Take a look at past examples of our work with industries of all types and sizes.

What does your next video project look like? Let us know and let’s get started on it!

LET’S CHAT

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Integrated Digital Marketing Case Study https://epicproductionsllc.com/integrated-digital-marketing-case-study/ Wed, 12 Dec 2018 17:50:49 +0000 https://epicproductionsllc.com/?p=14014 An integrated digital marketing strategy is a process designed to ensure that all messaging and communication strategies are consistent across all channels. This digital marketing case study highlights the results when the brand is centered on the customer. Unifying different marketing methods creates a one-to-one experience. We not only update the website and social media channels, but also create video ...

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An integrated digital marketing strategy is a process designed to ensure that all messaging and communication strategies are consistent across all channels. This digital marketing case study highlights the results when the brand is centered on the customer. Unifying different marketing methods creates a one-to-one experience. We not only update the website and social media channels, but also create video content and professional photography that provides a personal tone.

The demographic who is most engaged by these methods are Gen X and Baby Boomers. Check out the results accumulated from a unified and seamless experience we created for Pathways Assisted Living.

0%
research online first

0%
are on Facebook

0
hours of video watched weekly

Digital Marketing Case Study Overview

First, let’s take a look at the demographics that assisted living homes are marketing to. The majority of customers are looking for their parents, which would make them in Gen X and some in the Baby Boomer generation. A common misconception of this age group is that they aren’t digitally savvy. But, in fact, they are almost the ideal online user!

Customers in this demographic spend a considerable amount of time on the web. Additionally, they spend longer times on website pages than others. They take their time absorbing content, which means your website, social media and other digital assets can’t go ignored! These digital marketing services are a must-have in today’s market and digital age. Traditional marketing is still valued by these consumers as well, but won’t be effective on its own. In this digital marketing case study, we start at the customer, then look into how to incorporate web and video to increase views and website visits.

OBJECTIVE

First up in this digital marketing strategy was to focus on realigning the brand to the right market. Additionally, the objective was to revamp digital assets to ensure that the brand was accurately represented and appealing to the customers. By creating a mobile-friendly website paired with engaging content, viewers are more easily turned into customers. Understanding these goals before strategizing further allows us to look at the big picture and leads to higher success for the company and customers.

UPDATED BRAND

Taking the existing brand elements, but presenting them in an updated and modern fashion.

ENGAGING CONTENT

Adding new, high-quality photo and video which provides a professional appearance.

INCREASED AUDIENCE

Utilizing digital marketing strategies to optimize the reach and target new customers.

GOALS

Website

  • Launch mobilized version of website to accommodate mobile searches and social media
  • Incorporate SEO strategies to optimize visibility online
  • Modernize website elements to increase viewer time spent
The Term Assisted Living is Searched
0
A Month Across the US

Photo and Video

  • Highlight facilities and services through enticing video
  • Update layout, making a user-friendly experience
  • Curate creative content to incorporate into website and social media
video Increases leads up to
0%

Online Advertising

  • Segment Campaigns to target In-Market audiences
  • Retarget website visitors via social media, through events
  • Create “Call Only” ads, generating immediate phone calls that increase leads
mobile devices are responsible for
0%
of all senior living searches
digital marketing case study

RESULTS

After implementing these digital marketing strategies, we saw positive results on all accounts. First, the website was designed specifically for the customer. By targeting popular pages and an easy interface, we saw an increase in page visit time. Then, we included video into the homepage, since landing page videos are proven to increase conversions by up to 80%. Next, taking these updated digital marketing ideas, we targeted customers through Google Ads and instantly saw an increase in visitor duration and engagement.

BEFORE

digital marketing case study

AFTER

digital marketing case study
Mobile Website Speed Increased
0%
New Users to Website Increased
0%
Time spent on website increased
0%

This digital marketing case study goes to show that above all else, your online strategy goes the furthest. Take advantage of the attention span Gen Xers have when on the web by incorporating engaging content into your digital strategy. Websites and video go together like peanut butter and jelly; both are good but are better together! From start to finish, the Epic Productions team is here to execute a holistic approach to communication through a cohesive digital marketing strategy.

Your Turn!

Don't wait to get started on your company's digital marketing strategy! Get a free quote from us today.

Build Your Digital Strategy

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Social Media Recruiting Examples https://epicproductionsllc.com/social-media-recruiting-examples/ Thu, 15 Nov 2018 23:51:15 +0000 https://epicproductionsllc.com/?p=13956 Recruiting qualified employees can be a challenge for just about every industry. While there are many platforms, social media recruiting proves to be the most effective. Combined with a mobile site and quality content, social media recruiting techniques appeal and reach your market directly. There are many benefits of social media recruiting. Social media recruiting strategies allow for bold, unique ...

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Recruiting qualified employees can be a challenge for just about every industry. While there are many platforms, social media recruiting proves to be the most effective. Combined with a mobile site and quality content, social media recruiting techniques appeal and reach your market directly. There are many benefits of social media recruiting. Social media recruiting strategies allow for bold, unique messages to tons of viewers without breaking the bank.

Why social media recruiting?

First, we know that Social media recruiting techniques are sometimes approached skeptically because the ROI isn’t always clear. Yet when looking for employees, Epic’s social media recruiting techniques are proven to increase applications. In the US alone, 77% of the population has at least one social media platform. This means with a click of a button you can reach far more people for less money than traditional recruiting. Additionally, people want to see authenticity of a company and social media strategies allow you to do just that.

Through an integrated social media recruitment strategy template, we grab the viewer’s attention instantly. What are the key ingredients? Social media videos, professional photography, a mobile optimized website and a targeted digital marketing plan. Let’s look at some social media recruiting examples and see the results we got. Check out the numbers below that show the success of our campaign after just one month!

Applicants increased
0%
Acquired
0
Users
Gained
0
Applications

Social Media Videos

The easiest way to grab attention on a social media feed is through video and images. Video is shared up to 1,200% more than images and text combined, which means more organic engagement on your content. Epic Productions stays updated with all the latest video marketing trends so that your content is sure to be on top and getting followers engaged.

Then, show off your facilities, department culture, mission and work ethic in a sharable video series. Check out this example of a social media recruiting video where we found a fun and creative way to recruit police applicants!


Professional Photography

Next up, the visuals! Social media recruiting best practices include professional, eye grabbing photography. The visuals of your company will be one of the first impressions with your customers and potential applicants. Make sure you put your best foot forward with Epic’s social media recruiting techniques. Our team of photographers and our award-winning art team only produces the best work for our clients.

social media recruiting examples

Mobile Website

social media recruiting examples

Lastly, your website should be the hub of your recruiting marketing strategy. This is where you’ll funnel audiences from all other platforms which is why it’s necessary that your website and campaigns are optimized for mobile. Approximately 60% of job seekers start their search via smartphones and tablets, so you want to make sure the experience is just as good on those devices.

Epic experts build websites from scratch to fit your exact needs. Let your company shine through a modern, engaging website and watch your applicant numbers soar.

Digital Marketing

Once you have a good inventory and presentable brand, get it in front of the right people, around the clock, for pennies. This is where you can see a direct ROI on your social media and digital strategies. Epic’s digital marketing team knows exactly how to make your social media recruiting strategies worth while.

We got you covered…

Social media recruiting strategies that work best are cohesive and integrated across platforms. Luckily, Epic is a full-service production company that builds recruiting marketing plans from top to bottom. You get one team handling all aspects to ensure the highest quality possible. So, reach out to our team today and let’s start building your social media recruiting strategy.

Let’s Talk Shop

  • Connector.

    Full Service Video Production

    Start with a captivating video that encompasses your company to catch the eye of potential recruits on social media.

  • Connector.

    Photography

    Next, build an inventory of high quality photos to show company culture and professionalism.

  • Connector.

    Web Design

    House all of your content in one, mobile friendly website that drives visitors to the application process.

  • Connector.

    Digital Marketing

    Finally, use strategic digital marketing practices to increase your reach and online presence.

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Inexpensive Small Business Marketing Ideas | Optometrist Case Study https://epicproductionsllc.com/inexpensive-small-business-marketing-ideas/ Tue, 06 Nov 2018 17:22:23 +0000 https://epicproductionsllc.com/?p=13863 Marketing for small businesses can be challenging, there are so many options yet so little budget. The most inexpensive small business marketing ideas are those that serve long-term. This is where digital marketing comes into sight. Just as the eye has serval components that all serve an important purpose, so does digital marketing. In this marketing case study we highlight ...

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Marketing for small businesses can be challenging, there are so many options yet so little budget. The most inexpensive small business marketing ideas are those that serve long-term. This is where digital marketing comes into sight. Just as the eye has serval components that all serve an important purpose, so does digital marketing. In this marketing case study we highlight how a website and video campaign established a cost effective online marketing strategy.

OBJECTIVE

This small business marketing idea for a locally owned and operated optometrist was designed with the consumer in mind. Creating a mobile-optimized website with creative content and advertising strategies to guarantee a smooth user-flow and sales funnel. Each goal serves an important role in the overall success of their marketing efforts. Before diving in, getting a clear understanding of their goals helps develop a strong foundation to build upon. This allows us to design a unique marketing strategy that will stay ahead of their competition and get more patients in the door.

  • Connector.

    Rebranding

    Establish brand identity while strengthening online reputation and presence.

  • Connector.

    Relevant Content

    Produce and curate content that’s suitable for all online platforms and to be used in store.

  • Connector.

    Brand Awareness

    Develop an online strategy to reach target audience and draw in new customers.

GOALS

Website
  • Create a mobile-optimized and user-friendly website.
  • Implement effective SEO strategies for optimal visibility.
Blogging
  • Curate blog content based on keyword search trends.
  • Blog once a month utilizing key SEO measures.
Video Content
  • Produce an animated video showcasing eye care services.
Social Media
  • Post 2 times a week and actively engage on all platforms.
Email Marketing
  • Send out monthly newsletters promoting specials and blogs.
Google Advertising
  • Create an inexpensive marketing strategy to reach new patients and retarget users who have been to the site in the past.

RESULTS

  • Connector.

    Mobile-Optimized Website

    No matter what industry you’re in, your website is the hub of all communications. For this local optometrist, Epic helped generate 188% new leads to the website.

  • Connector.

    Blogging

    In order to be the expert in your field, you have to be the expert online too. By writing blog content that answered the questions potential patients are asking, we increased organic traffic by 5,000 users per month.

  • Connector.

    Video Content

    Video content is taking over online content and by producing an animated video showcasing their products and services, over 12,000 views were generated.

  • Connector.

    Social Media

    The best way to keep the conversation going is through social media outlets. Through consistent posting, they gained over 2 million impressions.

  • Connector.

    Google Advertising

    With a unique marketing strategy in place, this eye care practice increased patient forms by 16% compared to 2017.

  • Connector.

    Email Marketing

    By sending out monthly emails, brand recognition and users to the specials page were increased by 80%.


inexpensive small business marketing ideas

A website, email campaigns, blogging and social media are just a few inexpensive small business marketing ideas that strengthen brand awareness. Being a diverse video and digital marketing agency, our client base covers local mom and pop shops to large corporations nationwide. Without proper execution and consistency, results like these aren’t easy. Luckily, we have a team of digital marketing and video production experts that know just how to create lasting, effective content. Take a look at the many video production services we offer and imagine the possibilities! Reach out to us today by filling out the form below to start growing your business.


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