Epic Productions LLC https://epicproductionsllc.com EPIC Productions Video Wed, 21 Oct 2020 17:31:50 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.15 Creative Corporate Video Ideas https://epicproductionsllc.com/creative-corporate-video-ideas/ Thu, 30 Jul 2020 23:08:12 +0000 https://epicproductionsllc.com/?p=15823 If you’re aiming to raise brand recognition and awareness, promote your business, or explain how a new product or service works, adding a corporate video to your marketing mix is a must. But where do you start? With so many different types of corporate videos, it might be a challenge to get the wheels turning on the best corporate video ...

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If you’re aiming to raise brand recognition and awareness, promote your business, or explain how a new product or service works, adding a corporate video to your marketing mix is a must. But where do you start?

With so many different types of corporate videos, it might be a challenge to get the wheels turning on the best corporate video for your organization. However, it shouldn’t be at the bottom of your priority list. According to HubSpot, 72% of customers would rather learn about a product or service by way of video and by the year 2021, people will spend 100 minutes a day consuming video content.

That being said, the importance of corporate video production is prominent now more than ever before and with these corporate video content ideas, you can start reaping the benefits.

Let’s dive into a few creative ways to tell your story with corporate video production.

Resonate with Customers

Your marketing video content should do many things if you want it to be successful. It should provide value, guide users through the customer journey, and it should be easy to consume. However, it should also resonate with your customers. It’s critical to create corporate video content that coincides with what your customer is interested in, that way they are intrigued and driven to take action.

In fact, 48% of consumers want videos to reflect what they are interested in. This means building personal relationships and connections with your audience using video content that will meet their expectations.

Include Familiar Faces

How about using a familiar face in your next corporate video? This creative corporate video idea can be a bit costly, depending on who you’d like to work with, but is highly effective when trying to increase brand awareness and attract new customers. Using someone who is relevant and has broad appeal can easily influence consumer purchases.

Whether it’s a popular vlogger on YouTube, a local community business owner, or a retired pro football athlete like Kurt Warner, incorporating some familiarity that resonates with your target audience is guaranteed to keep your viewers engaged.

Create a Sizzle Reel

Sometimes, short and sweet yet professional and impactful is needed in your video marketing strategy. To prove it, 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes.

With this type of data, it’s important to create not just one overview video and call it a day. In order to maximize your video content, you can create shorter versions (like a sizzle reel) to increase view rates.

And side note… shorter videos are ideal for social media and YouTube advertising!

Add Some Humor

We couldn’t pass up an opportunity to share this hilarious corporate video idea produced for our friends over at SiteLock. This customer journey video perfectly outlines from A to Z what it’s like, as a consumer, to use their services. Of course, this video production was strategized and scripted with humor leading the way.

Making an emotional connection with your customers provides a lasting impression, especially if that connection is laughter. If your service or product is niche or confusing on paper, including funny elements in your corporate video can help people better understand your offerings, increase memorability and product recall over time.

Utilize Motion Graphics

What is more innovative and progressive than marketing your business with animation and motion graphics? Not only does including corporate motion graphics in your video content keep your audience’s attention, it helps introduce your services in a way thats easy to grasp.

This creative corporate video idea is perfect when you are looking to mix up your strategy because motion graphics has no limitations allowing you to craft a truly engaging narrative. This type of video is unique and the perfect tool to help boost sales. More importantly, it’s sharable! If you’re looking to make an impact on social media platforms, animation will do just the trick.

With these creative corporate video ideas, it’s clear to see how diverse and unique your corporate video can be. From promotional videos, internal training videos, and even explainer videos, we’ve helped develop educational and professional videos for all industries. With the world constantly evolving and becoming more digitally savvy, if you are still contemplating video production services for your business, now is the time to invest.

Did you know that 83% of marketers would increase their reliance on video as a strategy if there were no obstacles like time, resources, and budget? Companies nationwide know they need video content, but just don’t know where to start. Here at Epic, the top video production company in Phoenix and nationwide, we can assist in this process for you. If you are ready for quality corporate video production, let’s get to work.

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7 Animated Video Examples to Sell Your Services or Products https://epicproductionsllc.com/animated-video-examples/ Thu, 18 Jun 2020 18:42:27 +0000 https://epicproductionsllc.com/?p=15737 Searching for a new and innovative way to tell your story, sell your products, or explain your services? Animation gives you the opportunity to take complex topics and describe them in a fun fashion. Animated explainer videos provide an amazing result when it comes to showing viewers’ problems and immediately offering solutions. With the eye-catching visuals, snappy animations, and narrative audio, ...

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Searching for a new and innovative way to tell your story, sell your products, or explain your services? Animation gives you the opportunity to take complex topics and describe them in a fun fashion. Animated explainer videos provide an amazing result when it comes to showing viewers’ problems and immediately offering solutions. With the eye-catching visuals, snappy animations, and narrative audio, putting your idea into animation will engage and keep viewers watching.

With so many different types of videos to choose from, and even more options when it comes to animation, understanding why it’s beneficial for your unique industry, product, or service might be a challenge. In this blog, we highlight seven animated video examples to help with your marketing strategy. No matter what your goals and objectives are, they can be accomplished with animation.

7 Animated Video Examples

2D Recycle Program Explainer

In this 2D animation explainer video, Trex was looking for a solution to efficiently walk users through their recycling program. With 2D animation, it’s easy to captivate an audience due to the many layers of animation providing a real and engaging video.

As this type of animation video is common and one of the most popular, using it to showcase the step by step process of new programs or processes helps in educating current or new customers.

Animated Software Explainer

What is more complicated than explaining what your tech or software company can do for other businesses? Having an animated software explainer video that quickly covers your offerings while keeping viewers locked in is key to winning business and closing deals.

In this video specifically, Quorum highlights their storage recovery product which is essential as a large organization operating with important data that would be detrimental to lose. This informative animation delivers key points of the product in seconds while staying on brand and keeping viewers attached.

3D Medical Device Animation

Taking a complex product like a medical device and coming up with a marketing strategy needs an outside of the box approach. Well, with the help of computer technology, 3D medical animation can cover the most ground and make the biggest impact. Creating virtual 3D medical models to showcase in animation videos not only perfectly explains the use and capabilities of the product, it does so in a way that is quality and unique.

Vyaire Medical, a leading medical device company, needed a medical device explainer video that captured their vision. Visualizing the products and procedures of their prototype takes a video, like this, to allow their customers to experience the product in (almost) real life.

Employee Onboarding Animation

Drivetime was searching for a video that they could share with those who work for them. Not only current employees but during the onboarding process for newcomers as well. Utilizing animation videos for employee onboarding and training is ideal because it shows just how much you care for your staff. Not only that, it helps put your employees at ease knowing they can digest this new information as they are changing paths in their careers.

Animated marketing videos is the best way to engage and excite new staff. It’s a fresh and innovative way to communicate with new employees.

3D Management Software Explainer

What is 3D animation? Well, 3D animation is a three-dimensional animated video, meaning that there is a level of depth perception. 3D animation is advantageous because it offers a more precise view of your product or service; your clients will be able to see every detail, from every angle. Videos with 3D animation are usually shorter, which will benefit your target’s attention span and your budget!

Because of the complexity 3D animation offers, your advertising video will be able to showcase movement more accurately while appearing more modern and elaborate. Just like this 3D management software explainer video for Execute to Win. Every little detail in this animation shines, helping businesses and organizations alike better understand their offerings.

Whiteboard Explainer Animation

Whiteboard animation video, also known as drawing board animation, is a viable option to consider when deciding how to market your product or service. Its simplicity provides a casual tone while still remaining visual, informative, and professional. Now, how does whiteboard animation work to your advantage? Drawing board animation is a fun way to explain complex ideas, because information and simple graphics can be drawn to capture your audience.

In this whiteboard explainer animation for Pima Federal Credit Union, it breaks down the loan process for their members. More than just an explainer video, it paints the picture for their customers helping them better digest their services.

Motion Graphics Corporate Video

This motion graphics corporate video is the perfect example of how animation can be used for any industry, product, or service. In this animated video example for Tripz, you are put in the shoes of a vacation goer looking for options while they travel. With the illusion of quick motion and animated characters combined with audio and a unique story, this corporate motion graphics perfectly captures the style Tripz was looking for.

Really, we’ve only scratched the surface for the many different types of animation videos. Animated video production can be used in all marketing strategies and it provides a creative asset to your existing content. Whether it’s any of the animation examples above or something we didn’t mention, your idea can be brought to life via motion graphics and animated video content.

Ready to get to work on bringing your vision to the drawing board? Here, at Epic, we specialize in creating and developing animated videos that speak to your individual brand and overall mission. Not only that but as the top video production company in Phoenix and nationwide, we offer many different types of videos to help you succeed. Reach out to us today and let’s talk animation!

LET’S CHAT!

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How To Create a Marketing Strategy Post COVID-19 https://epicproductionsllc.com/create-a-marketing-strategy/ Wed, 13 May 2020 23:35:53 +0000 https://epicproductionsllc.com/?p=15687 With so much changing in the world, day by day and even minute by minute, sticking to the marketing plan you created for 2020 might seem far-fetched. You’re not alone and in fact, following that marketing strategy you created by the book probably isn’t the best approach. If there is anything we’ve learned during the coronavirus pandemic, it’s that things ...

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With so much changing in the world, day by day and even minute by minute, sticking to the marketing plan you created for 2020 might seem far-fetched. You’re not alone and in fact, following that marketing strategy you created by the book probably isn’t the best approach. If there is anything we’ve learned during the coronavirus pandemic, it’s that things change rapidly. That being said, so must our marketing strategies.

As a full-service video production and digital marketing agency, we have seen first hand the affects that COVID has caused many industries. More specifically, we have seen how it has affected their online advertising budgets and marketing plans. Creating a marketing strategy post COVID-19 needs a new and innovative approach. An approach that is customer-focused and backed by real-time data and research. Developing a marketing strategy to help build trust and confidence around your brand is essential and more importantly, this strategy needs a foward-thinking and proactive perspective. Here’s a few things to consider when creating or re-strategizing your business marketing plan.

How To Create a Marketing Strategy Post COVID-19

1. Better Analyze Customer Behavior and Trends

Customer behaviors are changing and will continue to change for years to come as we deal with the repercussions of COVID. With more people working from home or who experienced working from home during the stay-at-home orders across the world, it’s safe to say consumer buying patterns have altered. And because of this, we have a bright and shiny opportunity right in front of us to take advantage of.

Now more than ever we must anticipate consumer needs. Brands need to be putting themselves ten steps ahead of the consumer and focus on creating more meaningful interactions. Real-time analytics and data should be the number one tool in your toolbox. Developing strategies based on this data will create more personalized interactions which, in turn, will allow your customers to feel like they are heard and that your brand provides relevant content.

Plain and simple, creating a marketing strategy post COVID-19 needs special attention on customer behavior, trends, and needs. Focus on building relationships and interactions with an individual of your audience, not the audience as a whole.

2. Implement a Proactive Approach

Staying ahead of the curve is your best weapon. Knowing your market and consumer needs is the best way to meet market demands and win in your industry. Implementing a proactive approach is more than just analyzing consumer behaviors, it’s getting your team on board too. Empower your employees to adopt a proactive mindset and encourage them to think outside of the box.

Supporting and empowering your staff and team will encourage them to constantly be on the lookout for new and innovative strategies. This day in age, especially post COVID, brands who are evolving, adapting, being innovative, and have compassion for their customers will succeed.

So, company wide, adopt a proactive approach to understand what changes are happening and how they are happening. In order to meet the needs of consumers, a foward-thinking and proactive plan is essential.

3. Create Engaging Video Content

With the rise of social media platforms like Instagram (specifically IGTV), TikTok, YouTube, and Facebook Watch, having video content is the new norm. In fact, everyday people watch one billion hours of videos on YouTube and generate billions of views. These numbers increase every day and more so when people are working from home and online all day.

When businesses ask us how to create a marketing strategy, our first answer is always developing a video production marketing plan that will engage and convert their audience. The data and numbers don’t lie, video content generates more engagement than any other type of content online. So, whether it’s creating a corporate video to help walk through your new initiatives as a company or an animated explainer video guiding customers through your services or products, professional video production must be at the top of your list.

There are so many types of videos to utilize when reworking your marketing strategy. The most important factor to remember though is that video content can be used for years. Not only that, video production content is great to have on your website, on your social media channels, and even in your email marketing campaigns.

4. Help Customers, Don’t Sell Them

Want to build trust with your customers? Provide useful and helpful content rather than just simply selling them on your services. When building a marketing strategy post COVID, it’s important to remember some consumers will be hesitant and skeptical. How they used to shop and purchase goods has completely shifted.

Brands need to focus on instilling confidence with their customers rather than showing off the next best product or service. This means putting the customer first and going above and beyond to help them. Being empathetic and prioritizing customer experience will help your brand stand out and help you generate a loyal customer base.

5. Focus on Digital Marketing

Analyzing, understanding, implementing, and reworking based on consumers’ new buying habits will help you create a digital marketing strategy that is effective. As people are shifting to online mediums, we must follow in the same direction. Virtually engaging with your audience is key to a successful marketing strategy, and more importantly, successful business.

From social media platforms, Google ads, YouTube ads, email marketing campaigns, and many more, it’s crucial now more than ever to reach customers where they are. Digital marketing trends change year over year but one thing that doesn’t change is the importance of having a strong online presence.

6. Simplify The Buying Process

Last but certainly not least, simplify the process for potential consumers! Times have changed and as mentioned earlier, so must our processes. Reconsider the buying funnel and focus on making the buying journey a little bit easier for your customers. Time is of the essence and that’s even more important when a potential consumer is researching your offerings. Having a poor website experience like slow loading times or making it impossible to find what they are looking for is one way to drive customers away, quick.

Take a good look at your business website, as well as your social media channels, and make the customer experience easier. By simplifying the way consumers find you, purchase from you, and even get in contact with you will ensure they become a repeat visitor.


how to create a marketing strategy

With so much unknown and uncertainty in the world, the one thing we can do is focus on the positives and place our energy there. If you are ready to get the ball rolling on a marketing strategy for your organization, following these 6 tips is a great place to start.

As one of the top Phoenix video production companies and full-service agency, we are lucky enough to work with so many amazing industries and partners.  Whether it’s helping them tell their story through video content or an online advertising strategy, our team of professionals is here to help.

LET’S CHAT!

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How To Grow Your Online Presence https://epicproductionsllc.com/grow-online-presence/ Thu, 19 Mar 2020 22:33:51 +0000 https://epicproductionsllc.com/?p=15617 With 4.5 billion active internet users in the world, how are you focusing on engaging new and existing customers? Growing your online presence and claiming stake in this digital era can seem daunting, yet, designing a game plan to reach your audience is key to your success. The most effective thing you can do for your business is implementing best ...

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With 4.5 billion active internet users in the world, how are you focusing on engaging new and existing customers? Growing your online presence and claiming stake in this digital era can seem daunting, yet, designing a game plan to reach your audience is key to your success. The most effective thing you can do for your business is implementing best practices to expand your reach.

In fact, increasing brand recognition should be at the top of your priority list.

Coming up with a strategy to increase your online presence that will serve you long term rather than hoping for short term results is what will set you apart from the competition. Maintaining visibility in your market is essential for long term profitability and continued investment.

That being said, let’s take a look at how to grow your online presence with these 4 tips!

how to grow your online presence

How To Grow Your Online Presence

Become An SEO Guru

Many business owners seem to skip over this tip which is your number one weapon for long term visibility. Claiming that online real estate and owning search terms relevant to your business will allow you to grow in search engine rankings over time.

SEO (search engine optimization) is more than just incorporating the relevant keywords into your website and content, it’s a skill that takes monitoring and analyzing results to understand what works best in your market.

Both on-site SEO and off-site SEO are critical when trying to grow your online presence. This is because both serve different purposes that are essential when expanding your online reach. On-site SEO is directly related to the content you have on your website and making sure it’s answering the questions your audience is looking for. Off-site SEO focuses more on the technical aspects including page speed, load time, and even incorporating backlinks.

Developing an SEO strategy casts a wider net for your website to be found online. Coming up with a game plan to write more blog content, optimize your current web pages, and build credibility will guarantee organic rankings and results down the line.

Start A Blog

Like mentioned in the first tip, writing blog content that is relevant to your industry and answers the questions your customers are looking for will help increase your online visibility. Creating a content strategy in order to broaden your reach will not only help your organic traffic, but you can provide value to potential customers.

Providing value and educational content is your best tool for building momentum and trust with your audience. Starting a blog that’s search engine optimized will allow Google and other search engines to crawl your web pages and serve your content to the right people.

Starting a blog doesn’t have to be overly complicated. Simply find the topics within your industry as well as the topics your business focuses on to provide insightful yet informational content!

Be Active On Social Media

Growing your online presence means being active where your customers are active and spend the majority of their time. Did you know there are over 3.8 billion social media users worldwide? With this number increasing daily, it’s a no brainer to create social media channels and be consistent on them.

If you don’t already have a social media presence, today is the day to start. Find the social media platforms that will best serve your business and customers. Less is more and consistency is key. There is no need for every social media outlet if you are not going to use it. Find the mediums that your audience is on and engaging to properly create a social media strategy.

Social media is one of the best ways to expand your online reach as you can integrate these channels into your website, stay relevant, and communicate with new and existing customers.

Produce Video Content

Speaking of social media outlets, let’s talk about YouTube. Creating video production content for YouTube, your website, and other video platforms is an ideal way to expand your digital reach.

As Google owns YouTube, your video content has the opportunity to show up in search results giving you another chance to generate organic traffic. Not only that, but according to WordStream, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Video makes it easier to digest topics and is also more engaging to users.

Similar to writing blog content, produce videos that walk users through your services as well as talk about topics related to your industry.

Ready To Expand Your Reach?

No matter what industry or business you are in, focusing on growing visibility online is crucial if you want to stay in line with the competition. With over 4.4 million blogs being posted each day, the only way you will increase engagement and exposure is by developing a plan to be seen online.

As a full-service video production and digital marketing agency in Phoenix, our team of professionals is here to help grow your brand and increase leads. Let’s work together to design a marketing strategy that will work for your business.

LET’S CHAT!

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8 Video Production Ideas and Tips for 2020 https://epicproductionsllc.com/video-production-ideas/ Sun, 09 Feb 2020 23:28:00 +0000 https://epicproductionsllc.com/?p=15446 Looking for innovative video production ideas for the new year? Now is the time most organizations are reworking their marketing strategies and searching for creative video production ideas to help their businesses succeed! The online marketplace continues to grow, making it more important to stand out from the crowd. The best marketing strategies of 2020 involve many different types of videos. ...

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Looking for innovative video production ideas for the new year? Now is the time most organizations are reworking their marketing strategies and searching for creative video production ideas to help their businesses succeed! The online marketplace continues to grow, making it more important to stand out from the crowd.

The best marketing strategies of 2020 involve many different types of videos. It’s no longer enough to just have internal video ideas; diversify your marketing strategy with multiple video production ideas. Creating a video marketing strategy for your business can be a daunting task, but Epic Productions is here to help.

Let’s take a look into this year’s video marketing trends and how you can be ahead of the game. Here are Epic’s top 8 video production ideas!

1. Social Media Specific

Social media videos aren’t going anywhere. But, this goes beyond slapping video onto your social media strategy. There are more and more platforms gaining popularity, and therefore matching your video production ideas with the target audience is crucial.

Platforms such as Instagram stories, TikTok and Snapchat all call for different types of videos to reach different demographics. Tailoring your video content to be short, engaging and entertaining will make your social media content thrive.

2. Quality, Quantity and Customized

Quality matters just as much as quantity when it comes to video production. More and more companies are ramping up the amount of video production content in their business plans. Yet, to keep your brand strong, correct formatting and production quality are imperative.

Different types of video advertising each have their own pros and cons, but trying multiple will reach different audiences. When brainstorming your video production ideas, consider the formatting, sound, length and platform for each target market.

3. Video Branding

The most successful videos represent your company from start to finish. It’s becoming the standard to use consistent layouts and on-screen graphics. Adopting an omnichannel approach to your marketing strategy with consistent branding is key.

Match your website, logo and videos to represent your brand. This is also important for corporate video production. Corporate videos housed on the landing page of a website gives viewers their first impression. Make sure it’s a good one by using professional video production and motion graphics.

4. Searchable Video

Successful video marketing strategies are those that consider whether or not the videos are searchable. Just like optimizing your blogs or website, your videos also need a foundation in which search engines can find it. Plus, video is 50x more likely to get organic rating than plain text results!

All your videos in 2020 should start by deciding how they’ll be optimized. Decide a key phrase you’ll focus on that is commonly asked by your users. Utilize tags, transcribe, have accurate descriptions and (most importantly) captivating content.

5. Increase Viewer Interaction

Use videos to interact with your viewers! This means utilizing tools such as 360 degree video and VR. These video production ideas in particular will take your marketing strategy to the next level.

360 degree video gives viewers an experience, transporting them into your video. Give a tour of new housing developments, or take a look around a store front. The options are endless!

6. Online Shopping Videos

If your business has a product, video should be your best friend! Video production enhances the purchasing decision for buyers significantly. In fact, 80% of people state that product videos give them more confidence when purchasing a product.

Whether it’s showing off features, explaining a new product or highlight its uses, product videos are changing the online shopping game. Consumers are shopping more and more online, so make it a better experience for them with video.

7. Training Made Easy

Video production has more than just entertainment as a use. It’s become more common to use long tail video for training and education uses. On board employees with a captivating and easy to understand training video to make the process quicker and more effective. In fact, companies save up to 70% in costs when replacing instructor-based learning with video and eLearning.

Consider becoming a resource for your customers and create educational videos on the things you’re an expert on. You’ll quickly become a useful tool, plus, you’ll see an increase in subscribers.

8. Short and to the Point

On the flip side, there’s always a place for super short videos as well. The art of video ads isn’t an easy one, but when done well it can be the most effective way to advertise.

Create short video ads to be played across the Display Network, grabbing the attention of viewers in seconds. Target younger generations and increase brand awareness with these types of videos in this year’s marketing strategy.


There you have it! 8 video production ideas and tips to hit the ground running this year. The most successful marketing plans are those that not only include video, but that are cohesive across all platforms. Let’s chat about building your 2020 marketing campaign from start to finish. Epic is your one stop shop, from concept to creation. Get started with our crew today!

NEED AN EPIC ?

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How To Maximize Your Video Content https://epicproductionsllc.com/maximize-your-video-content/ Mon, 03 Feb 2020 19:04:43 +0000 https://epicproductionsllc.com/?p=15466 Searching for a trending marketing opportunity to increase brand awareness, educate new clients, and tell your story visually? We’ve got you. Video content is one of the best additions to your overall marketing strategy for numerous reasons. In fact, according to HubSpot, 81% of businesses use video as a marketing tool and this is up from 63% over the last ...

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Searching for a trending marketing opportunity to increase brand awareness, educate new clients, and tell your story visually? We’ve got you. Video content is one of the best additions to your overall marketing strategy for numerous reasons.

In fact, according to HubSpot, 81% of businesses use video as a marketing tool and this is up from 63% over the last year. Simply put, it makes sense why video content is moving to the top of marketers to-do lists.

As a video production company headquartered in Phoenix serving client’s nationwide, we have seen first hand how videos are used for marketing purposes across the web. With that knowledge, we know that a video is so much more than just a video. It’s a timeless and evergreen form of content that can be chopped, and molded into a multitude of valuable pieces of content for multiple channels online.

how to maximize your video content

How To Maximize Your Video Content

In order to maximize your video content, you must 1.) work with a professional video production company and 2.) be open-minded to the endless amount of opportunities your video will provide. Let’s dig deeper into getting the most out of your video content.

1.) Include Video On Your Website

According to SupplyGem, websites with video are 53 times more likely to to reach the first page of Google. Think about it, including video content on various pages of your website encourages users to increase their session time resulting in more quality conversions. The best way to approach this is to consider the various services or products you offer and create content based on those pages of your site.

Regardless of the industry you’re in, providing helpful videos explaining your services or products will guide users through your site. For example, start with a corporate video on your homepage and perhaps an animated video production on your about page. Not every business or organization is the same meaning your video marketing strategy will be unique and tailored to your needs.

Most importantly, having video content on your website assists with your SEO and organic rankings. In fact, a website is 53 times more likely to reach the front page of Google if it includes video (Insivia). Ready to soar to the top of Google results? Video will help you get there.

2.) Post On Social Media

Taking advantage of your social media platforms is key to increasing engagement and growing your channels. Additionally, it’s another place for your videos to live. Let’s take a look at a few noteworthy social media video stats to start this section off right.

  • Connector.

    Facebook

    Users view an average of 8 billion videos per day on Facebook.

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    Twitter

    82% of users mainly watch video content on Twitter.

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    Instagram

    65% of impressions from an ad on Instagram come from videos.

  • Connector.

    LinkedIn

    Video campaigns have an 82% view rate on LinkedIn.

It’s crucial to post engaging content on all social media platforms. In fact, according to Social Media Today, 93% of businesses gain a new customer as a result of posting a video on social media. With these channels, you have an opportunity to reach a larger digital audience and increase potential leads to your business.

3.) Promote Your Videos

What’s the purpose of creating your video? You don’t want to spend time, energy, and money on a video production so no one sees it. Having a digital marketing strategy in place to allow your video to reach your target audience is crucial if you want to get the most bang for your marketing dollars spent. More importantly, video advertisements on the Google Search Network and social media can increase your overall conversions.

According to Tubular Insights, 73% of B2B marketers say video positively impacts their ROI. This means as you’re creating a marketing strategy to implement, focusing on an omnichannel advertising approach will ensure you create the largest impact at the lowest cost. However, it is important to note that you produce video ads that will perform well for your audience as 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes (Ad Age). As you can see, there are many different factors that go into developing content that works for your business. It’s important to work with a video production company that can help create video content that will convert your views into quality leads.

4.) Optimize Your Video

Video SEO, in a nutshell, is optimizing your video to be indexed and ranked on the search engine results pages for relevant keyword searches. There are several steps you can take to effectively optimize your video whether it be on YouTube or Vimeo but regardless, it’s absolutely critical to optimize your video for search. Take a look at our very own Video SEO Guide to learn step by step how to optimize your video for optimal visibility and reach.

5.) Share, Share, Share

Want to spread awareness quickly? Send a mass email with your video production content internally or via a monthly newsletter to prospects and clients. In fact, adding video to your emails can increase click rates by 300% (HubSpot). What better way to increase brand recognition than with emails that entice users to take action? Including film content in your email marketing strategy will allow potential leads to get to know your business on a personal level, all while being entertained.


Getting the most out of your video content should be at the top of your goal list. Video content has grown tremendously year over year and will continue to climb in popularity. Maximize your video content and watch your business goals get checked off your list. Ready to develop a fresh video marketing strategy? Our video production and digital marketing team is here to help.

Let’s Get Started

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Arizona Casting Call | Web Video Production https://epicproductionsllc.com/arizona-casting-call/ Tue, 28 Jan 2020 02:39:30 +0000 https://epicproductionsllc.com/?p=8680 Epic Productions, a Phoenix based video production company, is holding an Arizona casting call for local talent! We are going on set in the Phoenix area soon and we’re looking for some talent. These are two non-speaking roles for the upcoming product demo video. Please email submissions only. This is NOT an open casting call. Please include each of the ...

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Epic Productions, a Phoenix based video production company, is holding an Arizona casting call for local talent! We are going on set in the Phoenix area soon and we’re looking for some talent. These are two non-speaking roles for the upcoming product demo video. Please email submissions only. This is NOT an open casting call.

Check out what it’s like working with Epic

A Top Video Production Company in Arizona

Submission Details

Please include each of the following when you submit your information. Submissions with missing information will be disregarded. 

  • Send:  Casting@EpicProductionsLLC.com
  • Subject Line: Phoenix Casting Call
  • Current Photos:  One full body photo and one head shot (NO SELFIES)
  • Name: First and Last
  • Phone Number(s):
  • City: 
  • Age: 
  • Height:
  • Weight:

What we’re looking for

  • Non-Speaking Roles To Be Filled:
    • 1 Male mid 30’s
    • 1 Female mid 30’s
  • When: (date TBD)
  • Where: Phoenix Metro Area
  • Compensation: DOE

Not the best fit?

No worries! We work with a wide range of clients and require talent of all sorts. Be sure to connect with us via Facebook, Twitter, Instagram and LinkedIn to stay up-to-date with the latest casting calls!

Who is Epic?

Epic is a video production company with years of experience providing high quality content to our clients. From commercial video production, to animation video, digital marketing services and more. If you’re looking for a film production company that makes creative, professional work and has fun while doing it, you’re in the right place!

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The Video Production Process Explained https://epicproductionsllc.com/video-production-process/ Fri, 17 Jan 2020 21:13:40 +0000 https://epicproductionsllc.com/?p=8548 One question that is extremely popular amongst those looking for video production services is what the video production process is like. Simply put, the stages of video production is different depending on which video agency you hire. The most important part of the video content production process should be how easy and organized it is for you and your team. ...

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One question that is extremely popular amongst those looking for video production services is what the video production process is like. Simply put, the stages of video production is different depending on which video agency you hire. The most important part of the video content production process should be how easy and organized it is for you and your team. Creating a new corporate video, animated video, product video, or any marketing video you are seeking for your organization should be an exciting and well-defined process. That’s exactly how our team packages video production services.

At Epic, we take all the hassle and busy work off your hands providing your team with a stress-free experience. From the initial concept meeting to delivering the final video product, every step is mapped out to meet certain goals. Creating video content is a creative and imaginative process and our goal is to bring your vision to life as efficiently as possible.

Video Production Process At A Glance…

Conception

It all starts with an idea! What’s the goal of making the video?

Pre-Production

The details matter. Here we plan out every detail about the video shoot.

Production

Break out the lights, camera, and ACTION! it’s time to film.

Post-Production

Back to the office, we edit the videos for the best cuts and colors.

Final Product

The final product is here, so now it’s time to get eyes on it.

Video Production Process Explained

1. Concept

First things first, what’s the purpose of your video production project? We like to call this the discovery phase and it’s a crucial video production process step where we team up and decide the best approach to reach your goals.

In this step, every little detail is discussed. The goal is to make sure our team 100% understands your vision. Additionally, it’s an ideal time to bring any questions to the table regarding potential ideas and how they can be executed.

We offer many types of videos and video production services, from animation to testimonial videos and much more. So, at this point, we decide on the types of videos, the concept of the content and how to portray your message as captivating as possible through visuals. Come to us with a seed and we’ll help it blossom!

video production process

2. Pre-Production

In pre-production, we get everything squared away before filming to ensure quality and efficiency for your video production shoot. We coordinate with your team to find the best time, place, and people to film.

Part of this process is also preparing the script so we know exactly what will go on, frame by frame in your video allowing us to create a shoot schedule. We also account for any props needed, extras on set, what lighting works best and everything else you could imagine. We come as prepared as possible, so when filming day comes, our team can put 150% into getting the perfect shots.


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3. Production

This is the fun part! Producing is the filming and recording of everything discussed in video production steps one and two. The video creation process is at its peak as we capture your content and bring your vision to life. Using all owned, top of the line equipment, we ensure the highest quality of filming.

All hands are on deck here, and we’re able to see everything come together. Following the organized shoot schedule, you know exactly what is being shot at exactly what time. Whether it’s in the studio or out on location, we make sure we get the perfect shot. Go behind the scenes with us and get a glimpse of what it’s like on set!


video production company

4. Post-Production

Once step three is finished and we have collected all of the raw footage, let the post-production process begin! In this video production phase, our team works together to begin editing a draft of your new video project. All of the tech terms that will grab your audience’s attention from B-roll, color correction, to cutaways and cross-cuts, etc. These are all vital factors in the editing process of your video.

We also have an amazing in-house Art Department. From on-screen logos and graphics to animation, their talent adds in all finishing touches. To keep the quality and brand of product, our Art team works closely with our producers to put the icing on the cake of your video.


5. The Final Product

And just like that, the video production process is complete! The final products are yours to share with the world. You are the owners of all the raw footage as well as the edited final product. Post on your website, share on social media and start building traction and generating quality views!

The best way to get quality views, you ask? Strategizing a digital marketing plan that takes your video and targets your customers online with segmented audiences is how. Whether it’s Google ads, YouTube or social media, we want to make sure your video gets seen. This step in the video production process is crucial to get the most bang for your buck on your project!



There you have it: the video production process. The overall video content production process doesn’t have to be complicated with the right video production team. Epic Productions is unique as we oversee all aspects throughout the film production process, from conception to execution. Plus, everything is handled in-house to ensure the highest quality possible. Ready for a smooth sailing video production process on your next film project?

Let’s Get Started

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What is Full-Service Video Production? https://epicproductionsllc.com/full-service-video-production/ Wed, 08 Jan 2020 20:50:06 +0000 https://epicproductionsllc.com/?p=12633 Epic Productions is a full-service video production company that oversees your project from start to finish. Unlike other video production agencies, we don’t outsource any of our work. Being a full-service video production company means providing the high quality product possible. Our well-rounded and experienced team does just that! With over 15 years of experience, we know what it takes ...

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Epic Productions is a full-service video production company that oversees your project from start to finish. Unlike other video production agencies, we don’t outsource any of our work. Being a full-service video production company means providing the high quality product possible. Our well-rounded and experienced team does just that!

With over 15 years of experience, we know what it takes to create high quality video production. Not only that, but we make your vision come alive on time and on budget. Every brand, business, and product are different. It’s our job to cater every video project to your needs and exceed expectations.

The video production process can seem intimidating at first, but our team works together to conceptualize only the best work, using the best tools. Let’s take a closer look at team and the steps taken to bring videos to life.

Pre-Production: Let’s Get Creative

Vision & Creative Concept Development
This first step of the video production process is building the foundation of the project as a whole. It’s where the client expresses their brand values, goals and expectations for the content we are creating. Our team brings the creativity and resources to make whatever the client is envisioning a reality. We are in constant communication with our clients and never proceed with a project before approval on all ends.

Script Writing & Story Boarding
Depending on the type of video that is being produced, there are different brainstorming sessions and collaboration that occurs. Sam Blonder and Alex Johnston, the masterminds and founders of Epic Productions, take on the script writing for any corporate, product demo, or commercial video. We call this a discovery phase, where we learn about your company and translate them into an amazing plan.

When it comes to animation videos, our talented graphic designer Mike Ford is your guy. He always crafts a storyboard before creating any form of video. You’re there with us every step of the way to share thoughts and ideas. Here at Epic, we work with our clients, not for our clients.

Video Production: Let’s Start Shooting

Shoot The Footage
Here comes the fun stuff: stage two of the process is production! This where the rubber meets the road. Whether our graphic designers are building a whiteboard or animated explainer video, or our multimedia producers are shooting a corporate commercial, we have it covered. Epic is fully staffed with experts of all types of videos and have the gear ready to produce it! Check out our tools of the trade to accomplish your video vision.

Insta360 Pro (8K): 360º video and photography shot, get the entire picture.

Red Epic Camera (6K): A professional video camera used by some of the most prestigious film producers in this industry.

DJI Ronin: Advanced stabilization technology, perfect for live shots and event videography.

DJI Mavic Pro Drone: Drone and aerial footage, takes your project to new heights.

Post-Production: Add, Delete, Perfect!

Edit The Content
Step three of the video production process is post-production. This is where our Multimedia Producers are introduced. Tad Sallee and Marteen Cleary use the latest software to edit all footage and make finishing touches. We hold all our videos to the highest standards and post-production is a vital part of that.

Add Graphics or Special Effects
Our Art Department consists of our designers that were previously introduced, Mike and Danny. These guys provide engaging, well-composed graphics, motion graphics, 2D & 3D animation, as well as Virtual Reality graphics. This can be the icing on the cake of your next corporate video. They can turn any typical video into something Epic!

Client Review
The final step of the full-service video production overview is client review and approval. In other words, getting the green light from our clients and knowing they love their new video. We always back-up client work and charge no additional fees for storing footage. Need changes or additional graphics added down the line? No problem! This allows us to expand upon our portfolio of marketing material for our clients. At Epic, you can count on us to always have your back, even years later!

Full-Service Video Production Also Includes Advertising Your Video…

Though the impact and effect of video content is changing the marketing world as we speak, there are ways to capitalize on its influence. Follow up a great video with digital marketing! Whether you’re looking for paid search, SEO or website design and development, Epic wants to help. Sit down with our Director of Marketing, Andrea Fogle, to come up with a plan that fits your business perfectly and watch your business boom.


Now that you understand what a full-service video agency entails, let’s get started. There’s no better time to implement video content into your marketing strategy than now.

Here at Epic, our team takes you and your project seriously, always keeping you at top priority. We want to see your company succeed and are honored to be a part of it. Take a look at some of the work we’ve done in the past for our clients and find out what we can do for you.

Let’s Chat About Your Next Project

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Marketing Intern | Gain Real World Experience https://epicproductionsllc.com/marketing-intern/ Tue, 10 Dec 2019 16:15:23 +0000 https://epicproductionsllc.com/?p=10112 Epic Productions is a Phoenix video production company seeking a Marketing Intern to learn from the best. We specialize in 360° video, commercial video production, and digital marketing services. Additionally, in our 15 years of experience, we have created many corporate videos, white board videos, YouTube advertising videos, website design and much more. We take a vision and bring it ...

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Epic Productions is a Phoenix video production company seeking a Marketing Intern to learn from the best. We specialize in 360° video, commercial video production, and digital marketing services. Additionally, in our 15 years of experience, we have created many corporate videos, white board videos, YouTube advertising videos, website design and much more. We take a vision and bring it to life all while promoting it to specific audiences getting real results.

Join Arizona’s top video production agency for up to 30 hours weekly. Under the direction of the Director of Marketing and Digital Marketing Manager, the Marketing Intern should display strong communication skills and a competitive work ethic within a team setting. The ideal intern will work with both creative and analytical mindsets while gaining real world experience at a quick pace.

This is a paid internship at $11 an hour with a start date of January.

Marketing Intern Job Details

  • Work with team leaders to understand digital marketing strategies that will meet client objectives.
  • Develop and write marketing content to be deployed across all advertising channels (social media, email marketing campaigns, blogs).
  • Creatively post and engage on social media accounts.
  • Implement SEO practices and write content to support client SEO initiatives.
  • Maintain and update website content.
  • Design social media, newsletter and website content as needed.
  • Perform other duties as asked to ensure all tasks are performed in a proficient manner that adheres to the quality expected from the company.

Qualifications

  • In-depth knowledge of social media platforms — Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
  • Proficient in MS Office Suite and Google Suite
  • Must be extremely detail oriented with strong attention to follow-through
  • Sense of urgency, takes initiative and deadline oriented
  • Strong writing skills and great grammar
  • Familiar with Adobe Suite, specifically Photoshop and Illustrator

How To Apply

To be considered please introduce yourself to Kelsee Gopp via email. Be sure to include your resume with updated contact information and writing samples.

  • Connector.

    Email: kelsee@epicproductionsllc.com

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    Subject Line: Marketing Intern

  • Connector.

    Attachments: Resume and Writing Samples

What is it like working as a marketing intern at a video production agency? Well, let’s take a look! Check out Hannah’s experience when she was the marketing intern. In short, learn a lot about digital marketing, get familiar with the video production process and have fun while doing it!

Learn More About Epic Internships

Is marketing not really your thing? No worries! Stay up to date with us for future job and internship openings. Whether it’s the video production team or digital marketing, Epic does it all. Connect with us via Facebook, Twitter and Linkedin for the latest news. Then, take a look at some of our most recent projects.

Our Work

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