Epic Productions LLC https://epicproductionsllc.com EPIC Productions Video Fri, 20 Sep 2019 18:36:20 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.11 4 Ways To Use Drone Video Services For Your Industry https://epicproductionsllc.com/drone-video-services/ Thu, 19 Sep 2019 20:42:46 +0000 https://epicproductionsllc.com/?p=14907 Curious how to implement a drone video into your marketing efforts? The thing about drone video services is that they can cater to just about any business, industry, or organization. The best part? They’re unique! With drone video production, you can bring your corporate video to the next level. No matter the type of video you are looking to produce, drone ...

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Curious how to implement a drone video into your marketing efforts? The thing about drone video services is that they can cater to just about any business, industry, or organization. The best part? They’re unique! With drone video production, you can bring your corporate video to the next level.

No matter the type of video you are looking to produce, drone videography is an added bonus. Including in some aerial video elements to your video is a subtle yet innovating way to spice up your project. Whether it’s a real estate video to show off the surrounding neighborhood, an event video to capture the full event from a birds eye view, or a business marketing video for brand awareness, utilizing drone photography services will enhance your online advertising efforts.

4 Ways To Use Drone Video Services For Your Industry

If you’re in real estate…

In an industry like real estate, you have to find the best way to stand out amongst other agents or businesses. There is so much to showcase when selling properties, a creative way to do that is to incorporate drone video services into your individual properties.

Whether it’s a luxury real estate video or a commercial real estate video, capitalizing on the benefits of drone videography will ensure buyers are receiving a unique and one-of-a-kind view of the property, like this video for Supreme Auctions.

0%
of home sellers prefer an agent who uses drones

If you’re in events…

Planning events is no easy feat, but how about marketing those events? That in itself is an entirely different challenge. Depending on the event, whether it’s a corporate event or a festival, the best way to engage the masses is through drone video production services.

Simply put, you’re able to provide a new perspective of your event. If your event takes place in an ‘Instagram worthy’ location like this one for White Mountain GeoTour, then utilizing drone services is the way to go. Better yet, capture people right off the bat with stellar views and cool aerial shots then lay down the details with your event video production.

If you’re in hospitality…

Regardless of your industry, it’s crucial to know the importance of corporate video production. Corporate marketing videos promoting your business don’t have to be boring. They can be innovative, up-to-date with the trends, and enticing enough to keep viewers watching. Sometimes all you need is your very own backyard and professional animation to tell your story, like this video for Desert Diamond Casino.

Drone photography services are versatile and can be useful for all different types of videos in the hospitality and tourism industry. Does your property have a unique building or is it on a photo-worthy location? Drone footage can add an engaging point-of-view that helps you tell your story.

 

If you’re in renewable energy…

Depending on your certain video goals and vision, drone video services can peak interest for the renewable energy industry. Again, some topics or processes can be challenging to explain verbally but using creative visual elements can seal the deal.

Drone shots like these for E.ON Energy Services keep viewers locked in the entire time, waiting to see what comes next. Better yet, drone shots like these are ideal for your social media marketing efforts. With so many distractions and content on social media platforms, how will you stand out? The answer is by using drone video content like this.

Need Drone Video Production Services?

Of course, drone video services are not only limited to these four industries. Anyone looking for a captivating video production that will keep viewers locked in should consider aerial videography for their next project. Being one of the top Phoenix drone photography and video production companies in AZ, we are here to help bring your vision to life. Let’s chat about your next drone video production project today!

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Video SEO Guide: How To Optimize Your Videos For Search https://epicproductionsllc.com/video-seo/ Thu, 05 Sep 2019 20:50:17 +0000 https://epicproductionsllc.com/?p=15025 Video SEO is the behind the scenes magic that will set your video apart from the rest. You don’t want to spend time, energy, money, and resources on great video production just for a few views, right? In order to maximize views and see a high ROI, you must optimize your YouTube videos to be seen. This guide collects all ...

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Video SEO is the behind the scenes magic that will set your video apart from the rest. You don’t want to spend time, energy, money, and resources on great video production just for a few views, right? In order to maximize views and see a high ROI, you must optimize your YouTube videos to be seen. This guide collects all you need to know from video SEO experts across the web. Whether it’s a corporate video production or a vlog, every video produced should serve a purpose and inform customers. However, you won’t be able to do that if no one can find your content via search! Video SEO is the next step to making your videos rank higher quickly and in turn, result in more conversions. This Video SEO guide starts with the Skyscraper Technique that is the framework of your video strategy, and then will take you step by step on what it takes to increase video views for all different types of videos.

Video SEO Guide


The Skyscraper Technique

Before you dive right in, one of the best ways to develop your video SEO strategy is through the skyscraper technique, created by Brian Dean. This is the first step that will give us a big picture of your overall strategy. In this technique, we see more quality conversions and increased views. Take a glimpse at how you build a solid foundation and build your online presence to skyscraper heights.

Research Your Content

Look around at those who are already successful in ranking for the topics you want to cover. What keywords are they using? Where do the opportunities lie? Take note of related searches and choose your video topics accordingly.

Do It Better

Once your video topic is chosen, map out your content and do it better. This means go as in-depth as possible, offer unique insight, create cleaner graphics and more. Taking the research you have found and capitalizing on it will result in higher rankings.

Get In Front of The Right People

Lastly, video SEO is only successful when it reaches the right audiences. Don’t be afraid to reach out to specific followers via newsletter to drive more traffic. If they’ve shown interest in the past, this means they will probably lead to higher conversions as well!

Now, what do we do next? Follow this video SEO guide and watch your “skyscraper” soar to new heights.

Research: Choosing a Keyword

Next up, even before creating your video, you must conduct research. What kind of content are you making and who do you want it to reach?

To do this, look at other competitors and the keywords they’re choosing. Look at this on Google and YouTube, keeping in mind search trends will differ for each. In order to explore keywords, start with one (for instance: video production) and look at suggested terms that appear. This can give you an idea of what people are searching for.

Then, choose a keyword with high search volume and ideally low competition for up-to-date content. Using tools like SEMrush and Keyword Planner will assist in this process. Now you’re ready to move onto the actual video production.

video seo

Creating Your Videos

The first step in creating your video is writing the script. This is an important part of the video optimization process and increasing views. YouTube not only wants to see your keyword in your video titles and descriptions, it wants to hear it too. This means you should match your content with the chosen keyword. YouTube is all about promoting quality content to viewers so it checks to make sure you are uploading content that is useful and will be beneficial. Once you prove yourself as a quality content channel, you’re more likely to be ranked higher.

On the same note, the goal of quality video content is having people actually watch, and for as long as possible. This means making longer, but informative, video content. If someone watches half of your video, what would be better – 30 seconds of a 1 minute video or 5 minutes of a 10 minute video?

Keep in mind, longer doesn’t directly relate to better. Start with a solid hook to get viewers interested, but then follow it with interesting, in-depth content that will keep them watching and sharing.

Optimizing Online

Once you have your video filmed and uploaded, it’s time to become a video marketing expert. Things like tagging, titles, thumbnails, descriptions and so on are all crucial for video SEO. Making sure you are doing all of these small tasks with the research you have conducted so you can do it better than competitors is key.

Things that might be different than what you’ve heard:

  • When it comes to tags, choose quality over quantity. Don’t just flood YouTube with nonsense; you want to make sure every tag helps YouTube realize what your video is about.
  • Front load your keyword in your video title. It’s not enough just to have it in there. For best results, put it at the front.
  • Use long, detailed descriptions, BUT make the first few sentences as catchy as possible. Longer descriptions give more opportunity to be ranked, while the first few sentences are what will get people clicking.

Promoting

Ready to put your video marketing hat on? Promoting your video content is obviously a huge part of growing a following and ranking high. There are many tactics you can take to marketing your video without spending much.

Here are some organic strategies to increasing views:

  • Share it on your social media with a call to action
  • Include it in your next newsletter
  • Promote other videos on your end screen
  • Place it on your website or in your latest blog

Additionally, using SEM campaigns are a great way to give your videos a head start. Place them in front of specific audiences interested in your topic and you’ll create momentum in views. The first 24 hours of launching a video are the most important!

Stay Up-to-Date

This goes for video SEO as well as all content creation… stay up-to-date! Not only should you make sure the topics you pick are current, but go back and keep older content relevant as well. You want to make sure you’re providing your audience with trusted and useful content. This also means seeing other peoples’ blogs and videos and making a newer, more current version of the information.

When crafting your video timeline, think of incorporating evergreen content that is relevant for years to come. If you do this, making tweaks to your video descriptions and tags will be easy.



Well, that’s the bulk of it! Take this information, apply it to your next video marketing campaign, and you’re sure to get results. Make sure to track changes you make and appeal to your specific audience.

For more tips on video production and digital marketing, take a look at some of our other blogs.

Reach Out To Us

With experts in both video production and digital marketing, we might be the teammates you've been looking for!

Let's Chat

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Marketing Intern | Gain Real World Experience https://epicproductionsllc.com/marketing-intern/ Thu, 01 Aug 2019 16:15:23 +0000 https://epicproductionsllc.com/?p=10112 Epic Productions is a Phoenix video production company seeking a Marketing Intern to learn from the best. We specialize in 360° video, commercial video production, and digital marketing services. Additionally, in our 15 years of experience, we have created many corporate videos, white board videos, YouTube advertising videos, website design and much more. We take a vision and bring it ...

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Epic Productions is a Phoenix video production company seeking a Marketing Intern to learn from the best. We specialize in 360° video, commercial video production, and digital marketing services. Additionally, in our 15 years of experience, we have created many corporate videos, white board videos, YouTube advertising videos, website design and much more. We take a vision and bring it to life all while promoting it to specific audiences getting real results.

Join Arizona’s top video production agency for 30 hours weekly during the Fall 2019 semester. Under the direction of the Director of Marketing and Digital Marketing Manager, the Marketing Intern should display strong communication skills and a competitive work ethic within a team setting. The ideal intern will work with both creative and analytical mindsets while gaining real world experience at a quick pace. This is a paid internship at $11 an hour.

Marketing Intern Job Details

  • Work with team leaders to understand digital marketing strategies that will meet client objectives.
  • Develop and write marketing content to be deployed across all advertising channels (social media, email marketing campaigns, blogs).
  • Creatively post and engage on social media accounts.
  • Implement SEO practices and write content to support client SEO initiatives.
  • Maintain and update website content.
  • Perform other duties as asked to ensure all tasks are performed in a proficient manner that adheres to the quality expected from the company.

Qualifications

  • In-depth knowledge of social media platforms — Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
  • Proficient in MS Office Suite and Google Suite
  • Must be extremely detail oriented with strong attention to follow-through
  • Sense of urgency, takes initiative and deadline oriented
  • Strong writing skills and great grammar

Join the Epic Team

To be considered please introduce yourself to Andrea Fogle via email. Be sure to include your resume with updated contact information and writing samples.

  • Connector.

    Email: andrea@epicproductionsllc.com

  • Connector.

    Subject Line: Marketing Intern

  • Connector.

    Attachments: Resume and Writing Samples

What is it like working as a marketing intern at a video production agency? Well, let’s take a look! Check out Hannah’s experience when she was the marketing intern. In short, learn a lot about digital marketing, get familiar with the video production process and have fun while doing it!

Learn More About Epic Internships

Is marketing not really your thing? No worries! Stay up to date with us for future job and internship openings. Whether it’s the video production team or digital marketing, Epic does it all. Connect with us via Facebook, Twitter and Linkedin for the latest news. Then, take a look at some of our most recent projects.

Our Work

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How To Choose The Right Video Marketing Production Company https://epicproductionsllc.com/video-marketing-production-company/ Thu, 11 Jul 2019 19:38:45 +0000 https://epicproductionsllc.com/?p=14832 You’re on the hunt for a video marketing production company that can produce an engaging video that will encourage your customers to convert, right? No doubt this factor should be on your checklist as you’re finding the right video marketing production company to hire and work with. However, there are so many important and critical elements to take into account ...

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You’re on the hunt for a video marketing production company that can produce an engaging video that will encourage your customers to convert, right? No doubt this factor should be on your checklist as you’re finding the right video marketing production company to hire and work with. However, there are so many important and critical elements to take into account when searching for a video production company.

Being a full-service video production company that has worked with industries and organizations of all shapes, sizes and avenues, we have seen first hand what business owners and decision makers are looking for as they are scoping out the perfect video agency to tackle their projects. No matter the type of video you are looking for or how you plan to capitalize on it through digital marketing efforts, consider these 9 tips on how to choose the right video marketing production company.

9 Tips On How To Choose The Right Video Marketing Production Company

First Impression

According to Forbes, you only have 7 seconds to make a memorable first impression. That’s it. So, when it comes to researching the right video production company to work with, how are they standing out? Is their branding cohesive? Do they have that ‘WOW’ factor you are looking for? Are they active on their social media channels? These are all important questions to ask yourself when doing your due diligence and researching potential video marketing agencies.

Browse Their Portfolio

This is a crucial tip when searching for a video production company. Why? You want to be sure that the type of videos they are producing are aligned with your project vision and goals. Any video production company can simply make a video. But, a professional and experienced video agency will take your project to the next level. Browse through their work and even their YouTube channel to find different videos that catch your eye.

Understand The Video Cost

Before we dive into this one, let’s start off with this one word: quality. The cost of video production varies per video production company as there are many factors to consider. For instance, the location, whether or not you need actors, additional creative elements the video needs and the size of the crew needed. Find a video marketing production company that provides an accurate quote and focuses on quality work. Quality video production working across multiple platforms like your website and social channels will result in more leads. Quality videos = quality leads.


Read Reviews

72% say that positive reviews make them trust a local business more. Online reviews will help give you clarity in your decision and get a great idea of who that video production company has worked with in the past. Read reviews and testimonials to understand how other businesses enjoyed (or disliked) their experience before solidifying your decision.

Digital Marketing Experience

Finding a national or local video production company that has a dedicated digital marketing team is a must. Think about it… video production is no longer just creating a 3 minute video for your website and calling it a day. If you’re going to spend the time and energy on a video, put that video to work on multiple platforms across the web with a video marketing strategy! The right video marketing agency will prioritize your long-term goals and how they can create video content that speaks to your target audience.

Check Out Other Services

Look for other video production services that they offer. The best full-service video marketing production companies offer in-house web design, digital marketing expertise, corporate photography, and even other diverse video services. This way, you create a cohesive marketing strategy. You also want a film production company that stays up to date with trends. For instance, do they offer 360 videos or drone videography? Find a video production company that can do it all, under one roof.

Meet The Team

Get to know the team you will be working with. Look for a team of highly skilled and experienced professionals who can bring your project to life. No only that, but a team who listens and produces exactly what you imagine and then some. Most importantly, you want to think long term just in case you need a video a few years later. Finding a solid team who wants you to succeed just as much as you do is key.

High-Quality Gear

The word of the hour is quality. We talked about how you should focus on quality videos but the equipment used to produce your videos is also a critical element. Don’t be afraid to ask questions about the type of equipment that will be used. Find a video production company that invests in their gear and uses high-quality equipment to ensure successful results.

Detailed and Creative

Last but not least, look for a video marketing production agency that is detailed, organized, and creative. The video production process can be extremely in-depth so working with a video agency that is great at communicating, explains every detail and brings fresh ideas to the table will ensure expectations are met. Plus, a creative team will make your video stand out of the crowd.

video marketing production company

Finding the right film production company takes time but the end result will be worth it. Creating video for you marketing plan should be a fun process. Choose your teammates wisely and get video production content that makes an impact.

Here at Epic, we specialize in everything from corporate videos, sales videos, and training videos to graphic design, animation, and digital marketing services. Our talented team is here to bring you all these services and more!

Let's Chat About Your Project!

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Promotional School Video & Education Marketing Examples https://epicproductionsllc.com/education-marketing/ Fri, 05 Jul 2019 19:18:38 +0000 https://epicproductionsllc.com/?p=11379 Looking to maximize next semester’s student recruitment and enrollment with education marketing? Check out a few of our best promotional school video examples. Everything from primary, secondary, high school and charter schools, this education marketing content makes for the best school promo videos. It’s crucial to show all of the major factors that make your campus, community, and staff so ...

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Looking to maximize next semester’s student recruitment and enrollment with education marketing? Check out a few of our best promotional school video examples. Everything from primary, secondary, high school and charter schools, this education marketing content makes for the best school promo videos. It’s crucial to show all of the major factors that make your campus, community, and staff so unique as well as what makes you stand out from other institutions.

There are many approaches to take when building an education marketing video strategy. A great school promo video will showcase the atmosphere and emotion of a school or even tell the story of the school through the perspective of students. In addition, a tour of the campus or hearing faculty give their point of view are also great video strategies.


Differentiating your campus from others with a creative marketing approach all starts with engaging web content. Our goal is to make it speak to both parents and potential students.

As a result, the most successful school promotional videos provide a mix of information. As a professional phoenix video production company, capturing educational videos that include emotion and authenticity is our bread and butter.

Check Out These Education Marketing Video Examples

0X
as many students would prefer to watch a video about a school than read about it
Video promotion is
0%
more effective than print and direct mail combined
0%
of college-bound seniors listed videos as the best way to learn about a campus


So, whether you need a school promotional video to highlight student recruitment or to express your academic offerings, education video marketing may be exactly what your missing.

Take an approach that is under-utilized and skip the brochures with a video that can be used on multiple platforms. More importantly, video production can be used in various digital marketing and social media campaigns. In addition, the average advertising costs when using video services are much lower across the board.

Our team focuses heavily on how we can express the features and benefits your campus offers outside of brochures. Your school is unique, and we’re here to showcase that. Not only will video production services improve your digital marketing strategy, with Epic, you increase your reach.

Video production is just the start, and from there our digital marketing team takes over. Take your education marketing videos to the next level, reaching wide audiences with strategic online advertising. Sound like a plan? Reach out to us today and let’s start your education marketing!

I Want An Education Promo Video

NEED AN EPIC ?

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5 Steps To Create A Video Marketing Strategy For Your Business https://epicproductionsllc.com/video-marketing-strategy/ Tue, 25 Jun 2019 17:00:21 +0000 https://epicproductionsllc.com/?p=14509 Creating an effective video marketing strategy can feel like a daunting task. There are many moving parts in any marketing plan, and when spending time and money on video, you’ll want to make sure it’s done right. The beauty of a video marketing strategy is that there’s not one size that fits all. Building your company’s brand through a video ...

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Creating an effective video marketing strategy can feel like a daunting task. There are many moving parts in any marketing plan, and when spending time and money on video, you’ll want to make sure it’s done right. The beauty of a video marketing strategy is that there’s not one size that fits all. Building your company’s brand through a video content marketing plan should be a fun opportunity to spread your message.

So, how do you create a video marketing strategy for your business? First things first, you’ll want to make sure you know what goals you want to reach with an online video marketing strategy. Then you’ll want to lock down your message, create the content and get it out into the world. Finally, things are always changing so tracking your video marketing strategy progress is vital to your success.

Let’s take a closer look at the 5 steps to creating a video marketing strategy for your business…

video marketing strategy

1. Why Create a Video Marketing Strategy?


Before you jump right into building a video marketing strategy, think about why you’re starting this campaign. Who are you trying to reach? What action do you want them to take? Is this to drive revenue or build brand awareness? Step number one is doing research. The better research you conduct, the more impactful your video content marketing plan will be. No mater how great a video is, if it’s not made to reach the right audience and giving the right message, you won’t see results. Plus, this research will let you know what type of video is best for you. Start your project off on the right foot by doing some research to then build the best online strategy possible. Hint: this will make step number five much easier.

video marketing strategy

2. Knowing and Building a Brand


Next up is really honing in on your message and brand. If the brand of your business is still foggy, this is the time to clear it up. Video production is just one aspect of a successful marketing strategy; you want a harmonious brand across all platforms and all content. Companies are over 20% more successful when they have a consistent brand. This is the identity that sets you apart from competitors and should be prevalent across your video content marketing plan. Knowing your brand will make all content, video production included, more effective and enticing to customers. Plus, in the long run it will build trust and brand loyalty.

video marketing strategy

3. Create The Content for a Video Marketing Plan


Now for the fun part — creating the video content! This is where we get the creative juices flowing and create something to be proud of. From script to screen, the video production process is made easy with Epic. Matching your brand, meeting your goals and in your budget, you’ll walk away with content that perfectly fits your video marketing strategy. Epic has a team of creative gurus that will be with you every step of the way and offering types of video advertising that matches your needs. Big company or small, short videos or long, funny content or serious, we’ve done it all! Ideally, this is the part of your video marketing strategy where you can sit back and relax while we work our magic.

video marketing strategy

4. Publish, Place, Promote


Once you have some show-stopping video content, what’s next? Spending so much time and resources on creating commercial video production, it’s important you get your money’s worth. This is where digital marketing services come into play. With a strong inventory of content, the next step is optimizing and placing your videos to get the most views possible from the right customers. Whether it’s increasing views on YouTube, placing ads across the web, or housing video on your website, Epic has digital marketing experts that are on the job. See real results with an optimized video marketing strategy.

video marketing strategy

5. Test and Repeat


As a company, one of the best skills to have is adaptability. The market is always changing and technology is advancing. The secret recipe to successful online video marketing is tracking, testing and learning. The beauty of it is that online advertising gives so much data that it’s easy to see what works and what doesn’t. Optimizing your videos is an ongoing process and when done correctly, video content is a longterm investment. Measure success in views, engagement, sharing or whatever might fit your goals best. Run tests and see what types of placements work. Maybe different lengths work better for your company, or different platforms. The important thing is just to track and adapt as much as possible.

Well, there you have it, an overview of the steps to take in creating a video marketing strategy. While every marketing campaign will differ from one another and from company to company, these steps are a good rule of thumb. Video marketing strategies give your brand longevity and a modern touch that customers are looking for today.

Online marketing services and commercial video production under one roof is hard to come by, but at Epic we got it all. Meet the team and let’s get your next video content marketing plan off the ground.

Click Here to Get Started with Epic Productions

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Landing Page Examples: Do’s and Don’ts For Your Homepage https://epicproductionsllc.com/landing-page-examples/ Sat, 15 Jun 2019 17:14:56 +0000 https://epicproductionsllc.com/?p=14372 The best landing page examples are those in which are engaging and user-friendly. The goal is to keep users on your website for as long as possible in hopes of gaining a customer and a conversion. Creative landing page examples typically have captivating content right away like video content and relevant headers. Additionally, your landing page design should be mobile-friendly ...

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The best landing page examples are those in which are engaging and user-friendly. The goal is to keep users on your website for as long as possible in hopes of gaining a customer and a conversion. Creative landing page examples typically have captivating content right away like video content and relevant headers. Additionally, your landing page design should be mobile-friendly and mobile optimized. It takes more than just a designer to create a good landing page example; knowledge on your market, goals and digital marketing strategies all contribute to a successful website. So, let’s take a look at some of the website work we’ve done and what makes a landing page work.

Relevant embedded video on a landing page can increase conversions by 86%.
best landing page examples

What Makes the Best Landing Pages


  • Mismatched fonts
  • Too much text
  • Confusing buttons
  • Broken links
  • Distracting design elements
  • Irrelevant information
  • Professional photography
  • Video on the homepage
  • Clear call-to-action
  • Easy to use contact page
  • Simple Navigation
  • Mobile Friendly

Best Landing Page Examples


BEFORE

best landing page examples

When recreating a website, it’s important to by identifying the goal of the site. Is it informational, driving sales, for entertainment or something else? First, for Hayward Police, the goal was to separate the Police Department’s page from their government’s crowded site. Second, the goal was to inform potential candidates and drive in applications. With these in mind, we got started.

Once Hayward PD had its own website, we were able to focus entirely on recruiting applicants. With a custom marketing strategy, including videos and photography capturing real officers, our web designers created a distinct brand for HPD. Modern landing page design, powerful copy and dynamic video were all added to their website. This way viewers can instantly see the passion in their team, watch videos and contact the Department. Compared to the old website, the new version is much more user friendly and drives viewers to take action.

AFTER

best landing page examples
The average user spends 88% more time on a website with video.

BEFORE

best landing page examples

First, the objective for creating a new website for Pathways was to modernize and more accurately reach the right market. This started with updated photography that represented the culture of Pathways and those who live there. Additionally, we add descriptive and powerful text to the descriptions. The best landing page examples have a clear mission and call-to-action. For Pathways, this meant a welcoming and reassuring greeting followed by easily accessible information on the services provided.

The previous landing page example here had some areas that were unclear and took the user to empty pages. User experience is very important in keeping customers interested. For example, 40% of users will not come back to your page if they had a negative experience. But our web design team knows just how to keep website visitors engaged and clicking. Additionally, our designs keep users coming back.

AFTER

best landing page examples

The next step to having a successful website is optimization. It’s not good enough to only have an appealing landing page design. To really gain traffic and improve rankings on Google over time, SEO techniques should be applied. This means organically showing up across all platforms throughout the internet and appearing higher on search engines. Epic’s digital marketing team specializes in targeting your audience and optimizing websites that do the heavy lifting for you. Your digital marketing strategy will go hand in hand across platforms and showcase your business all over the web. Combined with Epic’s video production services, you’re sure to see results.

Optimizing Your Site

Having an appealing landing page is only step one. Make your website a 24/7 marketing machine with digital optimization.

Chat With Us

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Why Event Video Production Matters For Your Business https://epicproductionsllc.com/event-video-production/ Mon, 03 Jun 2019 17:15:22 +0000 https://epicproductionsllc.com/?p=14725 Do you have an event coming up and considering an event video production company to capture it? Event videos, especially this day in age, are your golden ticket to hosting more successful events in the future. Whether it’s an annual event, conference, launch party or fundraiser, getting event video coverage allows you to share with the masses and promote down ...

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Do you have an event coming up and considering an event video production company to capture it? Event videos, especially this day in age, are your golden ticket to hosting more successful events in the future. Whether it’s an annual event, conference, launch party or fundraiser, getting event video coverage allows you to share with the masses and promote down the line. With so much time and resources that go into event planning, the cherry on top is having professional video of it help build brand awareness and communicate a meaningful message.

Most importantly, who you choose to cover the event will speak volumes as well. Here at Epic, we strive to not only capture and produce content that reflects the atmosphere of your event and brand, but take it to the next level. Check out some examples of our event video production work and how these types of videos can directly benefit your company’s success.

Reasons To Use An Event Video Production Company

Build Brand Awareness

Video production services are a captivating way to develop and communicate brand identity. With creative control, every second of the finished product is crafted to represent your company. Plus, with event video production, the event speaks for itself. Showcasing real people, laughs, smiles and interactions provides value to your viewers.

This is a great live event video example for The Agency’s grand opening of a new location. The real estate brokerage captured their launch party. The event video shows just how fun and upbeat the company is. Invite viewers right to your event through professional videography. Then, across digital platforms you’ll spread your brand and reach a wider audience.

Digital Marketing and Promotion

Another great example of event video productions is the ability to create lasting content. Event promotion can be tricky, especially in early years. This is why it’s important to have an event videographer on hand ready to capture those unforgettable moments. Then, build an inventory of photos and video to accompany your digital marketing strategies.

A video like this one for The Fiat Lux creates an inviting atmosphere. Showing off all of the food, art and people creates a timeless video that’s sharable for future events. Your guests will know exactly what type of fun to expect at your next event with corporate event videography. Create buzz and market your event the best you can with event coverage for your video marketing strategy.

Tell Your Story

Event video production services not only helps marketing strategies; video is a way to communicate to your viewers. With an event based company like Fellow Flowers, event video coverage was a must have. It’s the perfect way to not only capture their events, but also spread their inspiring message. With this event video example, there was a nice personal touch as we got to hear from people directly.

The best event video production companies get footage of every little aspect of the event to give an accurate portrayal of great activities. Captured in this live event video was everything Fellow Flowers offered. Doing so, they are also able use this on their website, YouTube, social media and advertising campaigns.

Professional video production for your next .

Ready to learn more about what services event production companies provide? Whatever your event might be, don’t let it pass you by. Professional event video production is able to take any live gathering to the next level. Event video production will give you content and help promote your company more effectively than text alone. This is a service underestimated that can be the key to your next event, putting you above competitors.

Ready to get started? Work with us at Epic, a top video production company, for full service video production at your next event. Down to the smallest details, our goal as a video production company is to bring your vision or event to life online.

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9 Social Media Video Marketing Tips https://epicproductionsllc.com/social-media-video-marketing/ Sun, 02 Jun 2019 16:00:57 +0000 https://epicproductionsllc.com/?p=14797 Social media marketing continues to grow year over year. A great way to engage with the community while promoting your business, social media platforms are a necessity in your marketing toolbox! Let’s look at some of the best social media video marketing tips. First off, what kind of social media marketing strategy do you use? Even having a strategy built ...

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Social media marketing continues to grow year over year. A great way to engage with the community while promoting your business, social media platforms are a necessity in your marketing toolbox! Let’s look at some of the best social media video marketing tips.


First off, what kind of social media marketing strategy do you use? Even having a strategy built out might put you ahead of competitors, but what else could you do? The answer might be obvious… social media video content!

Building your brand through social media video marketing is how you’ll be able to stand out of the crowd. The bar keeps getting higher and higher for social media content creation. If you haven’t already, now is the time to incorporate video production in your strategy.

So, let’s go ahead and break it down. Here are some social media video marketing tips to get you started. Check each of these off and you’ll be on your way to a social media strategy that gains traction and gets results.

Using video grows revenue
0%
faster than those who do not

Top 9 Social Media Video Marketing Tips

1. Set Goals

When making social media videos, start by making sure you know exactly what the purpose is. Are you informing? Entertaining? Building a following? Whatever it might be, decide in the beginning so that your goals are met. Having a video marketing strategy will also ensure you provide value in your social media videos for your viewers.

2. Check the Sound

Make sure you’re being heard — literally! It’s easy to underestimate the quality of video when it’s on social media platforms. Choose your music wisely and double check your words come out clear and articulate. You don’t want any extra barrier between you and your viewer getting the information you’re giving.

3. On-Screen Text

As viewers watch and listen, sound is vital. But, with that, not everyone keeps their sound on. In fact, 85% of Facebook videos are watched without sound. Keep those viewers around by using subtitles. As a bonus, use on-screen text to peak interest and increase view time.

4. Tell a Story

We’ve all heard it before: tell a story. But it’s true! Social media is a source of entertainment for users. Humor and surprise are the things that will stop someone from scrolling and watching your video.

For Hayward Police, we made a series of funny social media videos to show a different side of the Department. Reaching viewers from the community and beyond, seeing police officers in flip flops sure was a showstopper. Don’t be afraid to get creative with your social media marketing strategy! Good video production offers many possibilities.

5. Grab Viewers Quick

Increasing views on your videos means grabbing attention as quickly as possible. You know the stat: you have about ten seconds to grab an audience and make an impression. This is one of the most valuable social media video marketing tips. Use those first few seconds wisely!

This humorous social media video starts out with a bang. In the first few seconds, viewers are interested and curious. This is the goal with video production and social media! Have fun with it, show personality and make it something viewers want to share with friends. That’s the ultimate way to improve your social media presence organically.

6. Have a Call to Action

Social media videos should be created with a purpose (remember tip number one?) to track your success. Encourage viewers to take action and then track conversion rates. This way, you can continuously improve and grow a following. In order to increase YouTube views, consider sending viewers from social media platforms to your YouTube channel.

Your social media videos should be fun and informative, like the video here for Odysea Aquarium. Create a sense of wanderlust for viewers and send them to your establishment with excitement.

7. One Size Doesn’t Fit All

With so many different social media platforms, one size of a video is not going to make the cut for all channels. Pay close attention to what size your videos are in the different types of video advertising you use. Check out this guide by Sprout Social to understand the social media video specs for each platform.

8. Light It Up

Fine tune that eye for detail! Good lighting is a simple aspect that makes a world of difference. Avoid backlighting and overexposure. Pay attention when filming your social media videos so that the editing process goes smoothly and your subject is clearly seen.

9. Long Story, Make It Short

Lastly, it might be hard to resist, but keeping videos short is a key to a successful social media marketing strategy. According to HubSpot, 56% of all videos published last year were under two minutes. For platforms like Twitter and Instagram, it’s even better to stay under 45 seconds. These short and sweet bite-sized videos are all you need to succeed on social media channels.

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These are some of the many social media marketing video tips we have found to be successful. Social media requires engagement, daily activity, and constant attention. In order to see results, it takes effort and consistency. However, adding social media videos to your marketing strategy will result in more impressions and engagement overall.

Stay up-to-date with the latest digital marketing and video production trends with us here at Epic. We have a team of pros in everything from video production services, website design, digital marketing and more. As a film production company in Arizona for almost 15 years, we know just how to bring your project to life!

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Importance of Corporate Video Production https://epicproductionsllc.com/importance-of-corporate-video-production/ Wed, 17 Apr 2019 16:45:10 +0000 https://epicproductionsllc.com/?p=14417 What is the importance of corporate video production? This is a question we hear time and time again from new clients and current clients looking to produce a brand new corporate video. Crafting a corporate video production strategy takes time and effort, but it’s well worth it. Corporate video production has evolved and the importance of it is at an ...

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What is the importance of corporate video production? This is a question we hear time and time again from new clients and current clients looking to produce a brand new corporate video. Crafting a corporate video production strategy takes time and effort, but it’s well worth it.

Corporate video production has evolved and the importance of it is at an all-time high. It’s no longer just simply a talking head video that effectively explains your company goals, it’s creating an in-depth strategy to reach new potential customers. In order to reap the benefits of this type of corporate video marketing, you have to take advantage of the many avenues available.

importance of corporate video production

Many corporations and businesses alike are placing different types of video content like this on their landing pages, YouTube channels, social media platforms, as well as advertising them. Additionally, the way people consume video content has changed and so does the way you develop a corporate video production marketing strategy. Let’s take a look at the importance of corporate video production as well as why taking advantage of it will serve you in the long-run.

The Importance of Corporate Video Production

Google thrives on video content

Increase brand awareness

Everyone consumes information differently

Videos are easy to share

There are several reasons why you need a corporate video production for your business. Not only is it a way to communicate to your audience, but it will be continuously beneficial to your website and company. First off, Google will prioritize websites with more video content. This means you’ll appear higher in Google search rankings! Next, video production marketing is more memorable and therefore increases brand awareness. Viewers will better understand your message and remember more with video content. Plus, the videos we create at Epic Productions are completely branded to your company, giving a professional and consistent design.

Another benefit of corporate video production, is that information is more easily understood rather than text. Video content is visually appealing and will keep viewers interested. Additionally, video content is easily shared to other potential customers. When you make a memorable corporate video, people will want to send it to others and your brand will spread organically. These are just some of the reasons of why corporate video production is important and necessary for your corporate video strategy.

Different Types of Corporate Video Production

Show Who You Are

First, corporate video production is the perfect way to show company culture. Video production is more descriptive and captivating than text alone, which means you can let your company shine. With our client Site Lock, we incorporated humor into their corporate video marketing. This fun customer journey video keeps viewers interested to the very end.

The experts here at Epic Productions work hard to create commercial video production that perfectly matches your brand and company goals. The possibilities are endless in what direction we can take making your next corporate video marketing strategies. In fact, take a look at these corporate video trends to get a better idea.

Explain Seamlessly

As one of the top film production companies in cities around the nation, we specialize in animated corporate video production as well. Therefore, if you want to explain your company’s process clearly and effectively, consider an animated corporate video. Like we did for TriStar, corporate video production is a chance to inform customers on the services you provide.

Our team creates professional motion graphics to accompany your business mission statement. Then, you’re able to increase conversions by placing your corporate video marketing on your website. With video on your homepage, users are likely to spend more time on more pages. This means they’re taking time to learn about your company, becoming future customers.

Reassure

The importance of corporate video production is especially valuable in industries such as education. Customers want to be sure in their choice of big decisions, and video production marketing can reassure them. Having a corporate video is the perfect way to showcase culture, quality of service, testimonials and more.

Epic is a video production company that does it all. Therefore when working with us, we make sure to bring your vision to life. Our talented creative team handles everything in-house to translate your company’s brand effectively. In this Innovation Learning corporate video, we worked together to highlight all the trustworthy staff and the caring environment. This sets the scene for customers before they even step into your business.

The importance of corporate video production can only be matched with the digital marketing strategies paired with it. Epic Productions, the top video production Phoenix agency, is a full-service video production company that does it all. Next, once you have a corporate video, then our digital marketing services come in. Our marketing strategists create a specific plan to place your videos online and get the most views possible. Target specific audiences, increase brand awareness and get more bang for your buck compared to traditional marketing.

Don’t let your business blend in with the rest. Start standing out and seeing results with corporate video production and digital marketing strategies. We’ll be there every step of the way to make your vision a reality. Start by sharing your goals with us and we’ll create a strategy to reach them. Chat with us today!

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