In corporate video marketing, your business video content only has a few seconds to make an impact, internally or externally. While there’s no surefire way to create the perfect video content, some traits can be applied to ensure viewers know your content is worth watching. Building off big-picture suggestions is a great place to start since this will allow you to customize them for your unique audience. Video tones should reflect your industry, showcase the benefits of your brand, and offer plenty of personality and life beyond stale facts.

Animated corporate videos are beneficial for creating compelling and persuasive video that appeals to viewers. Animated video for corporate purposes uses a combination of motion graphics, animation techniques, and clever storytelling; these videos make for a captivating way to explain products and services. Many industries are taking advantage of this art form, including:

– Financial industries
– Medical companies
– Higher education institutions
– Fortune-500 companies
– Small businesses

Additionally, this technique is applicable for various types of productions such as marketing and sales videos, explainer videos, training videos, or e-learning ones.

Authenticity and brand transparency are essential components that viewers expect to experience on social media and corporate videos today. Consumers are overwhelmed with content and have become savvy at spotting falseness in range within seconds, so providing a dose of reality in your videos is key to keeping viewers engaged. Brands should incorporate casual, on-the-fly content in their video marketing strategy that doesn’t focus too much on high production values to ensure their audience finds the videos more relatable.

Additionally, consider showing both the positives and negatives of your business that reveal the truth and provide viewers with an opportunity for growth and development. Doing this will ensure you remain “on your audience’s good side,” as authenticity is critical when creating digital content.

Corporate video production is a powerful tool for showing your team’s internal assets. From vibrant company profile videos that offer an overview of your services or products to candid staff interviews that give an intimate look at the faces behind the organization – there are countless ways to use videos to showcase what makes your company unique.

While corporate biography videos or CEO messages can be great for introducing viewers to the brand and its purpose, nothing quite captures the heart of a business like seeing firsthand who makes it work. Let people meet your team through video if you want potential consumers and stakeholders to engage with your company more meaningfully.

Corporate video production requires expertise and experience to ensure a positive outcome. Knowing what practices to avoid is just as important as understanding the dos of a successful video. You may be wondering what the don’ts are in corporate video production. To help you explore the topic further, here is a list of things that should be avoided whenever possible:

– Making sure your visuals are clear.
– Avoiding overlong videos.
– Being careful with sound quality.
– Refraining from generic stock footage.
– Tailoring visuals to ensure they are relevant to the intended audience.
– Staying away from unnecessary text and motion graphics.
– Constantly rehearsing until delivery runs smoothly every time.

Knowledge of these don’t’s will enable you to make a meaningful corporate video for companies.

As technology advances, so do the ways we consume information. Videos are easy for audiences to digest content quickly while still receiving essential information about what they are interested in exploring or producing. Epic Productions provides the following services for our clients:

– Top corporate video trends
– Customer testimonials
– Animation videos
– Customer journeys
– 360-degree video
– Short-form videos for social media
….and more

When done correctly with the help of Epic Productions, animated corporate videos prove their versatility as they can be professional yet entertaining at the same time while conveying informative content in an easily digestible manner. Unsurprisingly, this kind of video presentation continues to be popular among corporations looking for an effective way to communicate their ideas.

Whether you are a large or small company, incorporate corporate video into your marketing strategy today to sell your products or services and engage with current and potential customers on a deeper level.

Contact us today to get started on planning and shooting your high-quality corporate video that will wow your audience and solidifies sales.

In 2010, a Microsoft study published their findings on the shrinking attention span of humans. The results were shocking. Two decades before, the average attention span was approximately 12 seconds; now, researchers estimate our attention spans run around 8 seconds in longevity– about the same as a goldfish. What does this mean for marketing and content creation? Compelling, creative, short, and to-the-point content is essential for businesses to communicate their message and engage their audience.

Any company looking to grow and expand should pay attention to video to develop and grow in our current market. According to The Cisco Video Networking Index, the forecast for views and video traffic will increase dramatically, making up approximately 82% of internet traffic by the end of this year. If these predictions come to fruition, it will increase 75% from 2017.

Why create video content?

Video is a compelling medium, and it can be used to tell the story of a business in a way that traditional print or online ads simply cannot. Creating video content highlights a business or brand’s commitment to giving back to the community, advertising their services, and explaining who they are and what they offer. For example, a company can demonstrate that they are committed to making a positive difference in the lives of those they serve in a short, thoughtful video posted on social media or a website.

Epic Productions was founded 19 years ago, offering video production services to businesses for each unique need. Whether you are interested in a corporate video highlighting your values, an animated explainer video for social media, short-form videos for ads, or longer videos for a website or marketing, we provide full-service options. In this article, we will briefly go over 3 of our best tips for attracting new clients with video production.

Use high-quality equipment

High-quality equipment isn’t just an investment, and it is a critical piece to creating engaging videos for your brand. Which video equipment is worth the investment? It all depends on your budget and goal if you are purchasing equipment for your business. The key is to purchase professional tools and quality lenses

Here are some suggestions:

Canon C300 Mark III.
Canon CN-E 85MM.
Canon C70
DJI Ronin RS3 Pro

The type of camera you use is just one aspect of the equipment involved in video production – other factors such as lighting and audio equipment are also essential to consider. If you are shooting outdoors or want to dabble in social media videos, investing in external accessories like tripods can help ensure that your video is steady and clear.

If you are like most companies and prefer to outsource video production to a qualified company, Epic Production services small and large companies in Arizona to produce high-quality videos for all of your marketing goals and initiatives. Epic Productions offers full-service production and editing services, creative marketing strategies, and digital marketing support to help attract and maintain an engaged audience.

Interested in seeing some of our production videos? Click here and see some epic examples of video content we have produced for companies like yours.

2. Record a range of content

There are plenty of categories to consider when recording a range of content. Not only is a company going to consider their needs, but also the needs and preferences of their audience. We have six major categories to consider when producing a great video or series of videos. Here are our suggestions:

Corporate video production

The goal of a corporate video is fluid and spans a wide range of topics. Corporate videos tell a compelling story about the company showcasing your best features, assets, and message to the community. Epic produces corporate video content pieces, including video trends, animation explainers, 360-degree and customer journey videos, and so much more.

Arizona companies hire Epic to record customer testimonials record behind the scenes content at an office or event. We create engaging employee training videos and entice customers with trending video techniques to showcase your products in a captivating and compelling way.

See some of our corporate video work here.

Animation videos

Who doesn’t love a great animation video? Some popular animation videos include whiteboard explainers, product tutorials, and storytelling pieces explaining corporate values or product marketing. Epic holds space in animation production for the state of Arizona as a key leader in producing 2D and 3D animation chops used on social media, websites, tutorials, and training decks.

The Epic team hosts an in-house art department using cutting-edge technology and advanced programs to create animations that get to the point of your core message while also crafting imagery that engages an audience. Capture your future customers and keep their attention on you with an animated video that sets your company apart from the rest.

Browse our animated video portfolio here.

Product Demo

What product are you selling? Is your brand showcasing a product or service worthy of a high-quality video? A product demo video is one of the most effective and popular marketing techniques in today’s market. 64% of viewers are more likely to purchase a product or service after watching a product demo video than any other forum. That statistic is only growing with the purchasing power of Gen Z and Millennial shoppers who consume video content.

While written manuals have their place, creative strategies using video demonstrations by actual customers are a proven effective way to market and advertise a product or service. Look on social media and see how-to videos with millions of views and ads centered around real customers using authentic products in everyday life. These videos can be viewed and posted over and over again.

Commercial video production

Commercials have dominated the market on television for decades, and hold an important space even today. Commercials condense information in 30 seconds to 1 minute in a way that teaches and entertains an audience. Digital media like YouTube provide opportunities for video marketing to soar in a short period. At Epic, we know broadcast commercials and appreciate and deliver results.

Our team understands that creating a video is only the first step, and we offer digital marketing services to guide when and where a commercial should be placed to optimize viewership. This marriage of both video production and digital strategy is unique. Let us walk you through the process!

Digital marketing video production

Have you ever seen a short commercial on YouTube that captures your attention long past the “skip advertisement” prompt? Us, too. Digital marketing and video production go hand in hand, and it is critical to work with a company like Epic Productions, which understands optimizing both. A digital marketing strategy in video production that works includes SEO/SEM optimization, social media advertising, video display, and YouTube advertising, website design and development, and online reputation management.

Create more ROI and quality leads with a strategy that leaves you with video content and a large pool of potential customers.

Videos for website design

We can’t talk about a business without covering websites. A website is a hub for customers to learn about you, your company, and your services. Blogs and webpages are great for SEO, but with the rise of short attention spans in the digital space, concise and to-the-point video content on your website is crucial. Display tutorials about your company and display some of the best aspects of your business with an all inclusive video in two minutes or less. Sweeping wide-angle shots, up-close interviews with customers or employees, and product showcases are critical components to a brand’s success.

3. Know your audience

Video content advertised to the right audience will create an ROI over and over. Before making a video for your social media platform or website, ask yourself the following:
Who are you targeting?
What do they need or desire?
What problem will you help your audience solve?
What level of experience or expertise does the audience have?
What are their goals?
How can you help them solve their problem(s)?
What is your audience’s skill level?
What topics are you covering?

It might seem overwhelming to consider so many aspects of a marketing strategy, especially if you are focused on managing other parts of your business. The good news is, Epic has you covered. Our in-house video production team, coupled with our expert digital marketers, will form a plan that generates results for your business goals.

Let’s work together!

Epic Productions is a leading video production company in Arizona focusing on creating videos coupled with digital strategy to keep your business relevant in a video-centric world. We work on creating video content that grabs your audience’s attention and makes them stay on your website or social media platform. Our team carefully considers your brand message, style, video structure, and distribution to optimize your ROI. Talk to us today about your business goals and how Epic Production can play a critical part in promoting your business in a way that reaches the most consumers today. We can’t wait to hear from you!

Marketing today is currently being driven by content. Every brand that you know and see is throwing content your way. From product content, service product, to company stories, many businesses utilize content for their social media campaigns. As time progresses, content driven marketing is set to get more pronounced.  

Video is the medium that is undoubtedly dominating the social media marketing content. Wherever you look on the online sphere, you will find video content. Creating, distributing, and planning video content can single handedly help businesses scale and prosper to the next level.  

However, if you want to truly leverage the capabilities of video content, you have to learn how to properly create and distribute the content. Without a good creation and distribution strategy, you will fail to make conversions and struggle to put as many eyeballs as possible within the given target audience.  

Let us assume that there is a sound strategy in place that you can execute against. If that is the case, it starts like any other process, and that is creation. There are different video technologies that you can use to create modern video. Since 2014, video resolutions and storage requirements have increased drastically.  The US consumer today views more video content that ever before. In the coming future, video content will make up majority of the internet traffic. Therefore, there is no denying about video content and its increasing relevancy.  

There are many different technologies pertaining to video. These include VR videos, HDR videos, 360 degree videos and more. The most used video technology today include 4K videos, color grading and drone shots.  

4K video is one that is four times the quality of regular HD video. In the professional video marketplace, 4K videos are becoming the standard. 4K video resolution is 4 times the size of normal HD resolution video that is 1920X1080.  

You can even capture 4K videos at slightly higher resolutions. Nonetheless, higher resolution videos do not have to do with shooter wider or narrow videos. Instead, it is about providing users with quality in the same frame which looks a lot better.   

Shooting with 4k allows for production offer cost-saving benefits as well.  You can simultaneously capture multiple video angles. This means that you can set up and capture a wide shot, and in post production, you can actually zoom in on the footage and create a close up or a medium shot.  

Traditionally with an HD video, you need to shoot with multiple different cameras to shoot different angles. Or, you would also have to spend multiple times to reset the camera and align multiple shots with different angles. Zooming in on HD videos compromises on the quality, while 4K videos stay stable even after zooming in.  

You can also still frame videos and repurpose them as photographs. These pictures can be extremely helpful in optimizing your marketing content. Anywhere you put videos, you will also benefit from putting pictures. Thus, instead of having to capture them separately, you can also capture them through 4K videos.  

Another cost saving benefit takes shape in the form of unlimited post-production flexibility. This means that you can create sliding or moving movements when producing the content. This is due to the wide angles that you can capture with the 4K camera.  

Color grading is the method of getting optimal image quality out of footage. In the professional video industry, color grading has become a standard. It allows you to color grade your content in ways that give it more character and mood.  

With color grading, you can also achieve a much better final product image that helps make a huge difference. Overall, color graded forage helps make images come alive, and helps put out a professional impression for your company when social media marketing.  

A drone video involves flying professional drones that capture 4K videos at high altitudes. This helps you capture dynamic shots that have movement and life. Shooting with a drone also helps you add versatility to your footage and social media marketing campaign.  

It is not only meant for large aerial views, but also for showcasing numerous amounts of perspectives of your business. It can help provide customers with an aerial shot of your business vicinity, production unit, and more.   

With so much changing in the world, day by day and even minute by minute, sticking to the marketing plan you created for 2020 might seem far-fetched. You’re not alone and in fact, following that marketing strategy you created by the book probably isn’t the best approach. If there is anything we’ve learned during the coronavirus pandemic, it’s that things change rapidly. That being said, so must our marketing strategies.

As a full-service video production and digital marketing agency, we have seen first hand the affects that COVID has caused many industries. More specifically, we have seen how it has affected their online advertising budgets and marketing plans. Creating a marketing strategy post COVID-19 needs a new and innovative approach. An approach that is customer-focused and backed by real-time data and research. Developing a marketing strategy to help build trust and confidence around your brand is essential and more importantly, this strategy needs a foward-thinking and proactive perspective. Here’s a few things to consider when creating or re-strategizing your business marketing plan.

Customer behaviors are changing and will continue to change for years to come as we deal with the repercussions of COVID. With more people working from home or who experienced working from home during the stay-at-home orders across the world, it’s safe to say consumer buying patterns have altered. And because of this, we have a bright and shiny opportunity right in front of us to take advantage of.

Now more than ever we must anticipate consumer needs. Brands need to be putting themselves ten steps ahead of the consumer and focus on creating more meaningful interactions. Real-time analytics and data should be the number one tool in your toolbox. Developing strategies based on this data will create more personalized interactions which, in turn, will allow your customers to feel like they are heard and that your brand provides relevant content.

Plain and simple, creating a marketing strategy post COVID-19 needs special attention on customer behavior, trends, and needs. Focus on building relationships and interactions with an individual of your audience, not the audience as a whole.

Staying ahead of the curve is your best weapon. Knowing your market and consumer needs is the best way to meet market demands and win in your industry. Implementing a proactive approach is more than just analyzing consumer behaviors, it’s getting your team on board too. Empower your employees to adopt a proactive mindset and encourage them to think outside of the box.

Supporting and empowering your staff and team will encourage them to constantly be on the lookout for new and innovative strategies. This day in age, especially post COVID, brands who are evolving, adapting, being innovative, and have compassion for their customers will succeed.

So, company wide, adopt a proactive approach to understand what changes are happening and how they are happening. In order to meet the needs of consumers, a foward-thinking and proactive plan is essential.

With the rise of social media platforms like Instagram (specifically IGTV), TikTok, YouTube, and Facebook Watch, having video content is the new norm. In fact, everyday people watch one billion hours of videos on YouTube and generate billions of views. These numbers increase every day and more so when people are working from home and online all day.

When businesses ask us how to create a marketing strategy, our first answer is always developing a video production marketing plan that will engage and convert their audience. The data and numbers don’t lie, video content generates more engagement than any other type of content online. So, whether it’s creating a corporate video to help walk through your new initiatives as a company or an animated explainer video guiding customers through your services or products, professional video production must be at the top of your list.

There are so many types of videos to utilize when reworking your marketing strategy. The most important factor to remember though is that video content can be used for years. Not only that, video production content is great to have on your website, on your social media channels, and even in your email marketing campaigns.

Want to build trust with your customers? Provide useful and helpful content rather than just simply selling them on your services. When building a marketing strategy post COVID, it’s important to remember some consumers will be hesitant and skeptical. How they used to shop and purchase goods has completely shifted.

Brands need to focus on instilling confidence with their customers rather than showing off the next best product or service. This means putting the customer first and going above and beyond to help them. Being empathetic and prioritizing customer experience will help your brand stand out and help you generate a loyal customer base.

Analyzing, understanding, implementing, and reworking based on consumers’ new buying habits will help you create a digital marketing strategy that is effective. As people are shifting to online mediums, we must follow in the same direction. Virtually engaging with your audience is key to a successful marketing strategy, and more importantly, successful business.

From social media platforms, Google ads, YouTube ads, email marketing campaigns, and many more, it’s crucial now more than ever to reach customers where they are. Digital marketing trends change year over year but one thing that doesn’t change is the importance of having a strong online presence.

Last but certainly not least, simplify the process for potential consumers! Times have changed and as mentioned earlier, so must our processes. Reconsider the buying funnel and focus on making the buying journey a little bit easier for your customers. Time is of the essence and that’s even more important when a potential consumer is researching your offerings. Having a poor website experience like slow loading times or making it impossible to find what they are looking for is one way to drive customers away, quick.

Take a good look at your business website, as well as your social media channels, and make the customer experience easier. By simplifying the way consumers find you, purchase from you, and even get in contact with you will ensure they become a repeat visitor.

Searching for a new and innovative way to tell your story, sell your products, or explain your services? Animation gives you the opportunity to take complex topics and describe them in a fun fashion. Animated explainer videos provide an amazing result when it comes to showing viewers’ problems and immediately offering solutions. With the eye-catching visuals, snappy animations, and narrative audio, putting your idea into animation will engage and keep viewers watching.

With so many different types of videos to choose from, and even more options when it comes to animation, understanding why it’s beneficial for your unique industry, product, or service might be a challenge. In this blog, we highlight seven animated video examples to help with your marketing strategy. No matter what your goals and objectives are, they can be accomplished with animation.

In this 2D animation explainer video, Trex was looking for a solution to efficiently walk users through their recycling program. With 2D animation, it’s easy to captivate an audience due to the many layers of animation providing a real and engaging video.

As this type of animation video is common and one of the most popular, using it to showcase the step by step process of new programs or processes helps in educating current or new customers.

What is more complicated than explaining what your tech or software company can do for other businesses? Having an animated software explainer video that quickly covers your offerings while keeping viewers locked in is key to winning business and closing deals.

In this video specifically, Quorum highlights their storage recovery product which is essential as a large organization operating with important data that would be detrimental to lose. This informative animation delivers key points of the product in seconds while staying on brand and keeping viewers attached.

Taking a complex product like a medical device and coming up with a marketing strategy needs an outside of the box approach. Well, with the help of computer technology, 3D medical animation can cover the most ground and make the biggest impact. Creating virtual 3D medical models to showcase in animation videos not only perfectly explains the use and capabilities of the product, it does so in a way that is quality and unique.

Vyaire Medical, a leading medical device company, needed a medical device explainer video that captured their vision. Visualizing the products and procedures of their prototype takes a video, like this, to allow their customers to experience the product in (almost) real life.

Drivetime was searching for a video that they could share with those who work for them. Not only current employees but during the onboarding process for newcomers as well. Utilizing animation videos for employee onboarding and training is ideal because it shows just how much you care for your staff. Not only that, it helps put your employees at ease knowing they can digest this new information as they are changing paths in their careers.

Animated marketing videos is the best way to engage and excite new staff. It’s a fresh and innovative way to communicate with new employees.

What is 3D animation? Well, 3D animation is a three-dimensional animated video, meaning that there is a level of depth perception. 3D animation is advantageous because it offers a more precise view of your product or service; your clients will be able to see every detail, from every angle. Videos with 3D animation are usually shorter, which will benefit your target’s attention span and your budget!

Because of the complexity 3D animation offers, your advertising video will be able to showcase movement more accurately while appearing more modern and elaborate. Just like this 3D management software explainer video for Execute to Win. Every little detail in this animation shines, helping businesses and organizations alike better understand their offerings.

Whiteboard animation video, also known as drawing board animation, is a viable option to consider when deciding how to market your product or service. Its simplicity provides a casual tone while still remaining visual, informative, and professional. Now, how does whiteboard animation work to your advantage? Drawing board animation is a fun way to explain complex ideas, because information and simple graphics can be drawn to capture your audience.

In this whiteboard explainer animation for Pima Federal Credit Union, it breaks down the loan process for their members. More than just an explainer video, it paints the picture for their customers helping them better digest their services.

This motion graphics corporate video is the perfect example of how animation can be used for any industry, product, or service. In this animated video example for Tripz, you are put in the shoes of a vacation goer looking for options while they travel. With the illusion of quick motion and animated characters combined with audio and a unique story, this corporate motion graphics perfectly captures the style Tripz was looking for.

Looking to enhance the student experience with educational video production or recruit new students to your facility? Everything from primary, secondary, high school and charter schools, this education marketing video content makes for the best school promo videos. It’s crucial to show all of the major factors that make your campus, community, and staff so unique as well as what makes you stand out from other institutions. Especially now with the majority of institutions shifting to online learning. Video has become a vital part of student success and learning.

There are many approaches to take when building an education marketing video strategy. A great school promo video will showcase the atmosphere and emotion of a school or even tell the story of the school through the perspective of students. In addition, a tour of the campus or hearing faculty give their point of view are also great video strategies.

Differentiating your campus from others with a creative marketing approach all starts with engaging web content. Our goal is to make it speak to both parents and potential students.

As a result, the most successful school promotional videos provide a mix of information. As a professional phoenix video production company, capturing educational videos that include emotion and authenticity is our bread and butter.

Whether you need a school promotional video to highlight student recruitment, to express your academic offerings or simply need more video content to provide during these particular times, education video marketing may be exactly what you’re missing.

Take an approach that is under-utilized and skip the brochures with a video that can be used on multiple platforms. More importantly, video production can be used in various digital marketing and social media campaigns. In addition, the average advertising costs when using video services are much lower across the board.

Curious how to implement a drone video into your marketing efforts? The thing about drone video services is that they can cater to just about any business, industry, or organization. The best part? They’re unique! With drone video production, you can bring your corporate video to the next level.

No matter the type of video you are looking to produce, drone videography is an added bonus. Including in some aerial video elements to your video is a subtle yet innovating way to spice up your project. Whether it’s a real estate video to show off the surrounding neighborhood, an event video to capture the full event from a birds eye view, or a business marketing video for brand awareness, utilizing drone photography services will enhance your online advertising efforts.

In an industry like real estate, you have to find the best way to stand out amongst other agents or businesses. There is so much to showcase when selling properties, a creative way to do that is to incorporate drone video services into your individual properties.

Whether it’s a luxury real estate video or a commercial real estate video, capitalizing on the benefits of drone videography will ensure buyers are receiving a unique and one-of-a-kind view of the property, like this video for Supreme Auctions.

Planning events is no easy feat, but how about marketing those events? That in itself is an entirely different challenge. Depending on the event, whether it’s a corporate event or a festival, the best way to engage the masses is through drone video production services.

Simply put, you’re able to provide a new perspective of your event. If your event takes place in an ‘Instagram worthy’ location like this one for White Mountain GeoTour, then utilizing drone services is the way to go. Better yet, capture people right off the bat with stellar views and cool aerial shots then lay down the details with your event video production.

Regardless of your industry, it’s crucial to know the importance of corporate video production. Corporate marketing videos promoting your business don’t have to be boring. They can be innovative, up-to-date with the trends, and enticing enough to keep viewers watching. Sometimes all you need is your very own backyard and professional animation to tell your story, like this video for Desert Diamond Casino.

Drone photography services are versatile and can be useful for all different types of videos in the hospitality and tourism industry. Does your property have a unique building or is it on a photo-worthy location? Drone footage can add an engaging point-of-view that helps you tell your story.

 

Depending on your certain video goals and vision, drone video services can peak interest for the renewable energy industry. Again, some topics or processes can be challenging to explain verbally but using creative visual elements can seal the deal.

Drone shots like these for E.ON Energy Services keep viewers locked in the entire time, waiting to see what comes next. Better yet, drone shots like these are ideal for your social media marketing efforts. With so many distractions and content on social media platforms, how will you stand out? The answer is by using drone video content like this.

Of course, drone video services are not only limited to these four industries. Anyone looking for a captivating video production that will keep viewers locked in should consider aerial videography for their next project. Being one of the top Phoenix drone photography and video production companies in AZ, we are here to help bring your vision to life. Let’s chat about your next drone video production project today!

First things first, what’s the purpose of your video production project? We like to call this the discovery phase and it’s a crucial video production process step where we team up and decide the best approach to reach your goals.

In this step, every little detail is discussed. The goal is to make sure our team 100% understands your vision. Additionally, it’s an ideal time to bring any questions to the table regarding potential ideas and how they can be executed.

We offer many types of videos and video production services, from animation to testimonial videos and much more. So, at this point, we decide on the types of videos, the concept of the content and how to portray your message as captivating as possible through visuals. Come to us with a seed and we’ll help it blossom!

In pre-production, we get everything squared away before filming to ensure quality and efficiency for your video production shoot. We coordinate with your team to find the best time, place, and people to film.

Part of this process is also preparing the script so we know exactly what will go on, frame by frame in your video allowing us to create a shoot schedule. We also account for any props needed, extras on set, what lighting works best and everything else you could imagine. We come as prepared as possible, so when filming day comes, our team can put 150% into getting the perfect shots.

This is the fun part! Producing is the filming and recording of everything discussed in video production steps one and two. The video creation process is at its peak as we capture your content and bring your vision to life. Using all owned, top of the line equipment, we ensure the highest quality of filming.

All hands are on deck here, and we’re able to see everything come together. Following the organized shoot schedule, you know exactly what is being shot at exactly what time. Whether it’s in the studio or out on location, we make sure we get the perfect shot. Go behind the scenes with us and get a glimpse of what it’s like on set!

Once step three is finished and we have collected all of the raw footage, let the post-production process begin! In this video production phase, our team works together to begin editing a draft of your new video project. All of the tech terms that will grab your audience’s attention from B-roll, color correction, to cutaways and cross-cuts, etc. These are all vital factors in the editing process of your video.

We also have an amazing in-house Art Department. From on-screen logos and graphics to animation, their talent adds in all finishing touches. To keep the quality and brand of product, our Art team works closely with our producers to put the icing on the cake of your video.

And just like that, the video production process is complete! The final products are yours to share with the world. You are the owners of all the raw footage as well as the edited final product. Post on your website, share on social media and start building traction and generating quality views!

The best way to get quality views, you ask? Strategizing a digital marketing plan that takes your video and targets your customers online with segmented audiences is how. Whether it’s Google ads, YouTube or social media, we want to make sure your video gets seen. This step in the video production process is crucial to get the most bang for your buck on your project!

With 4.5 billion active internet users in the world, how are you focusing on engaging new and existing customers? Growing your online presence and claiming stake in this digital era can seem daunting, yet, designing a game plan to reach your audience is key to your success. The most effective thing you can do for your business is implementing best practices to expand your reach.

In fact, increasing brand recognition should be at the top of your priority list.

Coming up with a strategy to increase your online presence that will serve you long term rather than hoping for short term results is what will set you apart from the competition. Maintaining visibility in your market is essential for long term profitability and continued investment.

That being said, let’s take a look at how to grow your online presence with these 4 tips!

Many business owners seem to skip over this tip which is your number one weapon for long term visibility. Claiming that online real estate and owning search terms relevant to your business will allow you to grow in search engine rankings over time.

SEO (search engine optimization) is more than just incorporating the relevant keywords into your website and content, it’s a skill that takes monitoring and analyzing results to understand what works best in your market.

Both on-site SEO and off-site SEO are critical when trying to grow your online presence. This is because both serve different purposes that are essential when expanding your online reach. On-site SEO is directly related to the content you have on your website and making sure it’s answering the questions your audience is looking for. Off-site SEO focuses more on the technical aspects including page speed, load time, and even incorporating backlinks.

Developing an SEO strategy casts a wider net for your website to be found online. Coming up with a game plan to write more blog content, optimize your current web pages, and build credibility will guarantee organic rankings and results down the line.

Like mentioned in the first tip, writing blog content that is relevant to your industry and answers the questions your customers are looking for will help increase your online visibility. Creating a content strategy in order to broaden your reach will not only help your organic traffic, but you can provide value to potential customers.

Providing value and educational content is your best tool for building momentum and trust with your audience. Starting a blog that’s search engine optimized will allow Google and other search engines to crawl your web pages and serve your content to the right people.

Starting a blog doesn’t have to be overly complicated. Simply find the topics within your industry as well as the topics your business focuses on to provide insightful yet informational content!

Growing your online presence means being active where your customers are active and spend the majority of their time. Did you know there are over 3.8 billion social media users worldwide? With this number increasing daily, it’s a no brainer to create social media channels and be consistent on them.

If you don’t already have a social media presence, today is the day to start. Find the social media platforms that will best serve your business and customers. Less is more and consistency is key. There is no need for every social media outlet if you are not going to use it. Find the mediums that your audience is on and engaging to properly create a social media strategy.

Social media is one of the best ways to expand your online reach as you can integrate these channels into your website, stay relevant, and communicate with new and existing customers.

Speaking of social media outlets, let’s talk about YouTube. Creating video production content for YouTube, your website, and other video platforms is an ideal way to expand your digital reach.

As Google owns YouTube, your video content has the opportunity to show up in search results giving you another chance to generate organic traffic. Not only that, but according to WordStream, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Video makes it easier to digest topics and is also more engaging to users.

Similar to writing blog content, produce videos that walk users through your services as well as talk about topics related to your industry.

If you’re aiming to raise brand recognition and awareness, promote your business, or explain how a new product or service works, adding a corporate video to your marketing mix is a must. But where do you start?

With so many different types of corporate videos, it might be a challenge to get the wheels turning on the best corporate video for your organization. However, it shouldn’t be at the bottom of your priority list. According to HubSpot, 72% of customers would rather learn about a product or service by way of video and by the year 2021, people will spend 100 minutes a day consuming video content.

That being said, the importance of corporate video production is prominent now more than ever before and with these corporate video content ideas, you can start reaping the benefits.

Let’s dive into a few creative ways to tell your story with corporate video production.

Your marketing video content should do many things if you want it to be successful. It should provide value, guide users through the customer journey, and it should be easy to consume. However, it should also resonate with your customers. It’s critical to create corporate video content that coincides with what your customer is interested in, that way they are intrigued and driven to take action.

In fact, 48% of consumers want videos to reflect what they are interested in. This means building personal relationships and connections with your audience using video content that will meet their expectations.

How about using a familiar face in your next corporate video? This creative corporate video idea can be a bit costly, depending on who you’d like to work with, but is highly effective when trying to increase brand awareness and attract new customers. Using someone who is relevant and has broad appeal can easily influence consumer purchases.

Whether it’s a popular vlogger on YouTube, a local community business owner, or a retired pro football athlete like Kurt Warner, incorporating some familiarity that resonates with your target audience is guaranteed to keep your viewers engaged.

Sometimes, short and sweet yet professional and impactful is needed in your video marketing strategy. To prove it, 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes.

With this type of data, it’s important to create not just one overview video and call it a day. In order to maximize your video content, you can create shorter versions (like a sizzle reel) to increase view rates.

And side note… shorter videos are ideal for social media and YouTube advertising!

We couldn’t pass up an opportunity to share this hilarious corporate video idea produced for our friends over at SiteLock. This customer journey video perfectly outlines from A to Z what it’s like, as a consumer, to use their services. Of course, this video production was strategized and scripted with humor leading the way.

Making an emotional connection with your customers provides a lasting impression, especially if that connection is laughter. If your service or product is niche or confusing on paper, including funny elements in your corporate video can help people better understand your offerings, increase memorability and product recall over time.

What is more innovative and progressive than marketing your business with animation and motion graphics? Not only does including corporate motion graphics in your video content keep your audience’s attention, it helps introduce your services in a way thats easy to grasp.

This creative corporate video idea is perfect when you are looking to mix up your strategy because motion graphics has no limitations allowing you to craft a truly engaging narrative. This type of video is unique and the perfect tool to help boost sales. More importantly, it’s sharable! If you’re looking to make an impact on social media platforms, animation will do just the trick.