Epic Productions LLC https://epicproductionsllc.com EPIC Productions Video Mon, 21 Jan 2019 23:46:28 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.9 Integrated Digital Marketing Case Study https://epicproductionsllc.com/integrated-digital-marketing-case-study/ Wed, 12 Dec 2018 17:50:49 +0000 https://epicproductionsllc.com/?p=14014 An integrated digital marketing strategy is a process designed to ensure that all messaging and communication strategies are consistent across all channels. This digital marketing case study highlights the results when the brand is centered on the customer. Unifying different marketing methods creates a one-to-one experience. We not only update the website and social media channels, but also create video ...

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An integrated digital marketing strategy is a process designed to ensure that all messaging and communication strategies are consistent across all channels. This digital marketing case study highlights the results when the brand is centered on the customer. Unifying different marketing methods creates a one-to-one experience. We not only update the website and social media channels, but also create video content and professional photography that provides a personal tone.

The demographic who is most engaged by these methods are Gen X and Baby Boomers. Check out the results accumulated from a unified and seamless experience we created for Pathways Assisted Living.

0%
research online first

0%
are on Facebook

0
hours of video watched weekly

Digital Marketing Case Study Overview

First, let’s take a look at the demographics that assisted living homes are marketing to. The majority of customers are looking for their parents, which would make them in Gen X and some in the Baby Boomer generation. A common misconception of this age group is that they aren’t digitally savvy. But, in fact, they are almost the ideal online user!

Customers in this demographic spend a considerable amount of time on the web. Additionally, they spend longer times on website pages than others. They take their time absorbing content, which means your website, social media and other digital assets can’t go ignored! These digital marketing services are a must-have in today’s market and digital age. Traditional marketing is still valued by these consumers as well, but won’t be effective on its own. In this digital marketing case study, we start at the customer, then look into how to incorporate web and video to increase views and website visits.

OBJECTIVE

First up in this digital marketing strategy was to focus on realigning the brand to the right market. Additionally, the objective was to revamp digital assets to ensure that the brand was accurately represented and appealing to the customers. By creating a mobile-friendly website paired with engaging content, viewers are more easily turned into customers. Understanding these goals before strategizing further allows us to look at the big picture and leads to higher success for the company and customers.

UPDATED BRAND

Taking the existing brand elements, but presenting them in an updated and modern fashion.

ENGAGING CONTENT

Adding new, high-quality photo and video which provides a professional appearance.

INCREASED AUDIENCE

Utilizing digital marketing strategies to optimize the reach and target new customers.

GOALS

Website

  • Launch mobilized version of website to accommodate mobile searches and social media
  • Incorporate SEO strategies to optimize visibility online
  • Modernize website elements to increase viewer time spent
The Term Assisted Living is Searched
0
A Month Across the US

Photo and Video

  • Highlight facilities and services through enticing video
  • Update layout, making a user-friendly experience
  • Curate creative content to incorporate into website and social media
video Increases leads up to
0%

Online Advertising

  • Segment Campaigns to target In-Market audiences
  • Retarget website visitors via social media, through events
  • Create “Call Only” ads, generating immediate phone calls that increase leads
mobile devices are responsible for
0%
of all senior living searches
digital marketing case study

RESULTS

After implementing these digital marketing strategies, we saw positive results on all accounts. First, the website was designed specifically for the customer. By targeting popular pages and an easy interface, we saw an increase in page visit time. Then, we included video into the homepage, since landing page videos are proven to increase conversions by up to 80%. Next, taking these updated digital marketing ideas, we targeted customers through Google Ads and instantly saw an increase in visitor duration and engagement.

BEFORE

digital marketing case study

AFTER

digital marketing case study
Mobile Website Speed Increased
0%
New Users to Website Increased
0%
Time spent on website increased
0%

This digital marketing case study goes to show that above all else, your online strategy goes the furthest. Take advantage of the attention span Gen Xers have when on the web by incorporating engaging content into your digital strategy. Websites and video go together like peanut butter and jelly; both are good but are better together! From start to finish, the Epic Productions team is here to execute a holistic approach to communication through a cohesive digital marketing strategy.

Your Turn!

Don't wait to get started on your company's digital marketing strategy! Get a free quote from us today.

Build Your Digital Strategy

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Social Media Recruiting Examples https://epicproductionsllc.com/social-media-recruiting-examples/ Thu, 15 Nov 2018 23:51:15 +0000 https://epicproductionsllc.com/?p=13956 Recruiting qualified employees can be a challenge for just about every industry. While there are many platforms, social media recruiting proves to be the most effective. Combined with a mobile site and quality content, social media recruiting techniques appeal and reach your market directly. There are many benefits of social media recruiting. Social media recruiting strategies allow for bold, unique ...

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Recruiting qualified employees can be a challenge for just about every industry. While there are many platforms, social media recruiting proves to be the most effective. Combined with a mobile site and quality content, social media recruiting techniques appeal and reach your market directly. There are many benefits of social media recruiting. Social media recruiting strategies allow for bold, unique messages to tons of viewers without breaking the bank.

Why social media recruiting?

First, we know that Social media recruiting techniques are sometimes approached skeptically because the ROI isn’t always clear. Yet when looking for employees, Epic’s social media recruiting techniques are proven to increase applications. In the US alone, 77% of the population has at least one social media platform. This means with a click of a button you can reach far more people for less money than traditional recruiting. Additionally, people want to see authenticity of a company and social media strategies allow you to do just that.

Through an integrated social media recruitment strategy template, we grab the viewer’s attention instantly. What are the key ingredients? Social media videos, professional photography, a mobile optimized website and a targeted digital marketing plan. Let’s look at some social media recruiting examples and see the results we got. Check out the numbers below that show the success of our campaign after just one month!

Applicants increased
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Acquired
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Users
Gained
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Applications

Social Media Videos

The easiest way to grab attention on a social media feed is through video and images. Video is shared up to 1,200% more than images and text combined, which means more organic engagement on your content. Epic Productions stays updated with all the latest video marketing trends so that your content is sure to be on top and getting followers engaged.

Then, show off your facilities, department culture, mission and work ethic in a sharable video series. Check out this example of a social media recruiting video where we found a fun and creative way to recruit police applicants!


Professional Photography

Next up, the visuals! Social media recruiting best practices include professional, eye grabbing photography. The visuals of your company will be one of the first impressions with your customers and potential applicants. Make sure you put your best foot forward with Epic’s social media recruiting techniques. Our team of photographers and our award-winning art team only produces the best work for our clients.

social media recruiting examples

Mobile Website

social media recruiting examples

Lastly, your website should be the hub of your recruiting marketing strategy. This is where you’ll funnel audiences from all other platforms which is why it’s necessary that your website and campaigns are optimized for mobile. Approximately 60% of job seekers start their search via smartphones and tablets, so you want to make sure the experience is just as good on those devices.

Epic experts build websites from scratch to fit your exact needs. Let your company shine through a modern, engaging website and watch your applicant numbers soar.

Digital Marketing

Once you have a good inventory and presentable brand, get it in front of the right people, around the clock, for pennies. This is where you can see a direct ROI on your social media and digital strategies. Epic’s digital marketing team knows exactly how to make your social media recruiting strategies worth while.

We got you covered…

Social media recruiting strategies that work best are cohesive and integrated across platforms. Luckily, Epic is a full-service production company that builds recruiting marketing plans from top to bottom. You get one team handling all aspects to ensure the highest quality possible. So, reach out to our team today and let’s start building your social media recruiting strategy.

Let’s Talk Shop

  • Connector.

    Full Service Video Production

    Start with a captivating video that encompasses your company to catch the eye of potential recruits on social media.

  • Connector.

    Photography

    Next, build an inventory of high quality photos to show company culture and professionalism.

  • Connector.

    Web Design

    House all of your content in one, mobile friendly website that drives visitors to the application process.

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    Digital Marketing

    Finally, use strategic digital marketing practices to increase your reach and online presence.

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Inexpensive Small Business Marketing Ideas | Optometrist Case Study https://epicproductionsllc.com/inexpensive-small-business-marketing-ideas/ Tue, 06 Nov 2018 17:22:23 +0000 https://epicproductionsllc.com/?p=13863 Marketing for small businesses can be challenging, there are so many options yet so little budget. The most inexpensive small business marketing ideas are those that serve long-term. This is where digital marketing comes into sight. Just as the eye has serval components that all serve an important purpose, so does digital marketing. In this marketing case study we highlight ...

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Marketing for small businesses can be challenging, there are so many options yet so little budget. The most inexpensive small business marketing ideas are those that serve long-term. This is where digital marketing comes into sight. Just as the eye has serval components that all serve an important purpose, so does digital marketing. In this marketing case study we highlight how a website and video campaign established a cost effective online marketing strategy.

OBJECTIVE

This small business marketing idea for a locally owned and operated optometrist was designed with the consumer in mind. Creating a mobile-optimized website with creative content and advertising strategies to guarantee a smooth user-flow and sales funnel. Each goal serves an important role in the overall success of their marketing efforts. Before diving in, getting a clear understanding of their goals helps develop a strong foundation to build upon. This allows us to design a unique marketing strategy that will stay ahead of their competition and get more patients in the door.

  • Connector.

    Rebranding

    Establish brand identity while strengthening online reputation and presence.

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    Relevant Content

    Produce and curate content that’s suitable for all online platforms and to be used in store.

  • Connector.

    Brand Awareness

    Develop an online strategy to reach target audience and draw in new customers.

GOALS

Website
  • Create a mobile-optimized and user-friendly website.
  • Implement effective SEO strategies for optimal visibility.
Blogging
  • Curate blog content based on keyword search trends.
  • Blog once a month utilizing key SEO measures.
Video Content
  • Produce an animated video showcasing eye care services.
Social Media
  • Post 2 times a week and actively engage on all platforms.
Email Marketing
  • Send out monthly newsletters promoting specials and blogs.
Google Advertising
  • Create an inexpensive marketing strategy to reach new patients and retarget users who have been to the site in the past.

RESULTS

  • Connector.

    Mobile-Optimized Website

    No matter what industry you’re in, your website is the hub of all communications. For this local optometrist, Epic helped generate 188% new leads to the website.

  • Connector.

    Blogging

    In order to be the expert in your field, you have to be the expert online too. By writing blog content that answered the questions potential patients are asking, we increased organic traffic by 5,000 users per month.

  • Connector.

    Video Content

    Video content is taking over online content and by producing an animated video showcasing their products and services, over 12,000 views were generated.

  • Connector.

    Social Media

    The best way to keep the conversation going is through social media outlets. Through consistent posting, they gained over 2 million impressions.

  • Connector.

    Google Advertising

    With a unique marketing strategy in place, this eye care practice increased patient forms by 16% compared to 2017.

  • Connector.

    Email Marketing

    By sending out monthly emails, brand recognition and users to the specials page were increased by 80%.


inexpensive small business marketing ideas

A website, email campaigns, blogging and social media are just a few inexpensive small business marketing ideas that strengthen brand awareness. Being a diverse video and digital marketing agency, our client base covers local mom and pop shops to large corporations nationwide. Without proper execution and consistency, results like these aren’t easy. Luckily, we have a team of digital marketing and video production experts that know just how to create lasting, effective content. Take a look at the many video production services we offer and imagine the possibilities! Reach out to us today by filling out the form below to start growing your business.


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How to Increase Your YouTube Views: 10 Tips on Video Optimization https://epicproductionsllc.com/increase-youtube-views/ Mon, 24 Sep 2018 13:18:45 +0000 https://epicproductionsllc.com/?p=13662 Have you ever made a video and uploaded it to YouTube but then not know where to go next? If you’re wondering how to increase YouTube views and subscribers and want to prevent your videos from collecting dust on YouTube, we’re here to help. There’s nothing worse than spending time and money on an amazing video production that not enough ...

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Have you ever made a video and uploaded it to YouTube but then not know where to go next? If you’re wondering how to increase YouTube views and subscribers and want to prevent your videos from collecting dust on YouTube, we’re here to help. There’s nothing worse than spending time and money on an amazing video production that not enough people will see. Luckily, the Epic team is here to help you generate the most views on the second largest search engine in the world, YouTube.

Optimizing your online content is the secret on how to increase YouTube views by yourself. According to YouTube Search and Discovery, up to 400 hours of video are uploaded to YouTube every minute. Not only does this mean your video content needs to stand but it needs to be easy to find and the topic should be highly searched. It’s important to strategize your video marketing to gain popularity on your YouTube channel. So, let’s start brainstorming by understanding what topics per industry people are searching. Then, we’ll dive into the top 10 tips for how to get views on YouTube fast.

 

increase your youtube views

Depending on the consumer buying cycle, the key is to join a conversation instead of interrupting. This means creating content that addresses the questions that consumers, members, parents, students and patients are searching. Great video content doesn’t just mean testimonials or interviews. Mixing up a message with animated explainer videos can literally illustrate an answer to a question. Also, 360º videos and virtual reality add a competitive advantage. The objective is to be the expert of the questions they are seeking answers to, doing so will rapidly increase YouTube views and brand visibility.

  • Connector.

    Automotive

    Great video content for the Automotive Industry is car comparisons. A great opportunity to be bold and highlight how one brand offers more than another is when potential customers are in the beginning of their research.

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    Financial

    The Financial Industry can benefit from “How To” and explainer video content. This includes short videos that answer frequently asked questions or highly searched queries. For instance, “When should I refinance?”, “What is an equity loan?” or “How much should I save for retirement?”.

  • Connector.

    Educational

    Testimonials are great video content for learning programs and private education. This includes individual perspectives from parents, students and teachers alike. “What are the best schools?” is frequently searched, a video that answers this question is key.

  • Connector.

    Medical and Healthcare

    The Healthcare Industry can benefit from video content that fully illustrates the care and compassion that patients will receive. In addition, it’s crucial to include an overview of facilities and technological advances, reassuring patients and their loved ones that they are in capable hands.

1. Research Like-Videos

increase your youtube views

To increase YouTube views, first consider the likeliness of your video being suggested off other videos. Researching is key, do some digging on others in your industry with similar content as yours. This will give you an idea of what keywords are popular and who is watching them. If you can get close enough to popular competitors, your video will ideally pop up in front of relevant viewers and increase subscription rates.

2. Organize Your Playlists

increase your youtube views

You will eventually have a collection of videos for your channel which means more videos to sort through. Make it easy on your viewers and subscribers by making categorized playlists! This organizes your videos by theme or topics, and will create a more pleasant experience. You want the playlist categories to be broad enough to house a handful of content depending on the number of videos you have. By grouping similar videos, people will be more likely to watch more than one, helping increase YouTube views one video at a time.

3. Choose Climatic Thumbnails

increase your youtube views

Think of the last time you were browsing on YouTube. Why did you click the videos you did? The first reason is most likely because of the thumbnail used on the video. This little image serves as a preview to the video, so it should be interesting enough to peak curiosity and entice viewers to click.

4. Optimize The Title

increase your youtube views

The second most common cause for clicking is the title of the video. Not only does it need to be descriptive, but utilizing specific keywords relevant to your content will get your video in front of the right viewers. Use SEO tactics and tools to discover what words are used most frequently and work them into a catchy title for your videos.

5. Utilize Tags

increase your youtube views

Tags are a great way for people to find your video and to know what they’ll be watching. These tags should be consistent with the topic of your videos, but you can cast a wide net to increase YouTube views. These aren’t previewed to viewers, so don’t be afraid to be repetitive. The more you utilize keywords and key phrases here, the more likely your video will show up. Tags help flag people searching for like topics.

6. Build A Strong Description

increase your youtube views

Your video description serves a very important role and holds a ton of opportunity. Not only will this allow viewers to learn more about your company, but it can also drive customers to your site. Additionally, just like most features in YouTube, your description is used for video searching. YouTube will analyze the words you use in your description to serve viewers the right content. Less is more, in one to two paragraphs write a strong, detailed, and keyword heavy description to drive people to your channel.

7. Don’t Forget A Call-To-Action

increase your youtube views

Like we mentioned previously, the description is a great place for a call-to-action. This means asking viewers to act after watching your content. Examples include visiting a website, buying items, following on social media or visiting your channel. Link your viewers to relevant content about your business and mission to allow them to learn more.

8. Transcribing Videos

increase your youtube views

Like Google crawling your website to serve relevant content to users, transcribing your videos works in the same fashion. Utilizing highly searched keywords and key phrases in your video is crucial, but transcribing them will help double your chances of being seen.

9. Add Cards

increase your youtube views

Cards are a great way to leverage your popular videos to help drive viewers to more related content. These pop up at the top of the video in the right-hand corner as they are watching, suggesting another video or playlist. Add relevant links to your videos and make sure they have catchy, clickable titles. This will encourage viewers to explore your channel and increase subscriptions.

10. Featured Video

increase your youtube views

Your featured video is the first thing people will see when visiting your channel. This should be relevant to the mission of your brand and serve as a welcome video on your channel. There can be many reasons for a featured video and it might depend on your goals. Choose one that is eye-catching and intriguing to keep visitors on your channel longer! The more time spent on your channel, the more you’ll increase your YouTube views.

Watch Our Example Video Here!


While there are lots of things you can edit and change to increase YouTube views and subscriptions, it’s not an exact science and you have to be patient. Results won’t always happen overnight but it will get easier as you go! Much like a diet, consistency is key. Epic has a full staff of talented video production and digital marketing experts ready to help. From pre-production to going live, we’re a full-service production company ready to bring your next project to life!

Let’s Get Started

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Casting Extras for Corporate Video Production https://epicproductionsllc.com/casting-extras/ Thu, 30 Aug 2018 20:33:55 +0000 https://epicproductionsllc.com/?p=8539 Epic Productions is casting several extras for a series of commercials for a local credit union in the valley! We are looking for 10-15 children ranging in ages from six to ten years old, 3 adults between the ages of 30-40, and 15-20 people between the ages of 18-60 with dogs. This video production will take place September 10th, 11th, ...

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Epic Productions is casting several extras for a series of commercials for a local credit union in the valley! We are looking for 10-15 children ranging in ages from six to ten years old, 3 adults between the ages of 30-40, and 15-20 people between the ages of 18-60 with dogs. This video production will take place September 10th, 11th, 12th, and 13th. All roles are non-speaking.

Please submit for casting if you fill the roles available. This is NOT an open casting call, please email submissions only. Check out a behind the scenes look at another video Epic produced below!

Roles Available

Non-Speaking Lead Roles:

  • 3 Male + Female Parents (ages 30-40)
  • 10-15 Male + Female Children (ages 6-10)
  • 5 Male + Female Young Adults
  • 15-20 People with Dogs (ages 18-60, for September 11th from 6AM-10AM)

When: September 10th, 11th, 12th, and 13th

Where: Phoenix + Scottsdale

Compensation: DOE

Submit for Casting

  • Send To:  Casting@EpicProductionsLLC.com
  • Subject Line: Casting Extras
  • Current Photos:  One full body photo and one head shot (NO SELFIES)
  • Name: First and Last
  • Phone Number(s): Best number to reach you at 10AM–4PM, including area code.
  • City: 
  • Age: 
  • Height:
  • Weight:

 

Stay Up-to-Date with Casting Extras and Auditions

If this casting opportunity doesn’t fit your schedule, no worries! Connect with us on Facebook, Twitter or Instagram as we expect to post additional casting opportunities throughout the year.

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Happy 14th Birthday Epic! https://epicproductionsllc.com/arizona-video-production-company/ Thu, 30 Aug 2018 19:58:45 +0000 https://epicproductionsllc.com/?p=13655 Epic Productions turns 14! As the number one Arizona video production company, we have had the privilege to work with businesses across the nation. Epic Productions has had fourteen memorable, exciting and fun years under our belt. Though, we would not be where we are today if it weren’t for our clients! In industries of all types, we have had ...

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Epic Productions turns 14! As the number one Arizona video production company, we have had the privilege to work with businesses across the nation. Epic Productions has had fourteen memorable, exciting and fun years under our belt. Though, we would not be where we are today if it weren’t for our clients! In industries of all types, we have had the opportunity to work with hundreds of clients from all over in the past 14 years, and counting! Every project, client, road trip, blooper and photoshoot has made us into the company we are today. Let’s take a look back at some of our biggest projects and our favorite moments.

What’s it like working for an Arizona video production agency like Epic? Let’s find out! We asked the team about some of their favorite memories…

“My favorite saying is, ‘Filmmaking is the chance to live many lifetimes’ and it is so true. Here at Epic we work with all kinds of industries; tech companies, restaurants, police departments, banks, sporting events, etc. I love learning about other people’s professions and why they’re passionate about their job.” – Marteen Cleary

“We’re lucky to get to travel to so many places and meet people from different industries. We’re always learning and exploring more!”


“I secretly love crazy early call times!”


“My all-time favorite project was the Odysea In The Desert. With so much going on there, it was a crazy fun few days on set. Of course, spending the day at the aquarium didn’t hurt either.”

arizona video production company
arizona video production company
arizona video production company

“Throwback to when it was my week working at Epic and I traveled to California for a video shoot for Arizona Federal. I suppose the best way to get acquainted and learn is from diving right in… and it was the absolute best way to start my Epic career. That’s what’s so fun about working here. There is always something exciting going on and no two days are alike. It keeps me on my toes!” – Andrea Fogle

arizona video production company

“My favorite Epic project was when we did this project for EZ Shovel where we dumped 10 tons of snow on a house.”

arizona video production company

“Coolest behind the scene moment? Working on set with Kurt Warner.”

arizona video production company

“My favorite part about working at Epic is that almost every day we do something different!”

arizona video production company

A huge thank you to everyone who has been a part of the Epic family. We have had many successes and met numerous inspirational companies. We are looking forward to a number of years to come being an Arizona video production agency serving people across the US, both established clients and new. Take a closer look at our fabulous team and the many other projects we’ve worked on that weren’t mentioned here. If we haven’t had the pleasure of working on a project with you yet, contact us about your next project and let’s get started!

CHECK OUT MORE OF THE PROJECTS WE LOVE

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Types of Video Advertising: YouTube, Facebook, Instagram, and SnapChat https://epicproductionsllc.com/types-of-video-advertising/ Mon, 20 Aug 2018 22:46:39 +0000 https://epicproductionsllc.com/?p=13399 There are many different types of video advertising options throughout various online platforms including optimizing your video for YouTube, Facebook, or Instagram. It’s crucial to know video ad formats to be able to successfully cater to your target audience. From Facebook video ad formats to YouTube ad formats, one size does not fit all. No matter how great of a ...

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There are many different types of video advertising options throughout various online platforms including optimizing your video for YouTube, Facebook, or Instagram. It’s crucial to know video ad formats to be able to successfully cater to your target audience. From Facebook video ad formats to YouTube ad formats, one size does not fit all. No matter how great of a video you have, it’ll be ineffective if the formatting is poor or target audience isn’t available. Have no fear, Epic Productions is here to give you ideas for online video advertising. Put your mind at ease knowing that your video advertisement will be formatted and presented correctly with these guides. Scroll through and find out how and where different types of video ads work the best, then implement it into your digital strategy and watch your numbers soar!

Types of Video Advertising and Things to Consider:

types of video advertising

Display Ads

Display video ads are similar to that of a banner advertisement but plays a video instead. This means they play at the top, sides or within a website, like a banner, without the viewer needing to push play and without the option to skip. These types of video ads can be longer in length but it’s recommended to stay between 15–30 seconds. You still need to be short and appealing enough to grab attention. The Google Network consists of over 90 million website partnerships. Much like TV commercials, thats a lot of eyes! Hence why tourism and local attractions video ads thrive on the display network.

Pros

  • 8x higher click through rates than banner ads
  • Reaches a wide audience, over 90 million sites
  • Blends with content leading to effortless engagement

Cons

  • Not compatible with some older websites
  • Not the cheapest option
360 video

Types of 360° Video and VR

360° videos and photos are blowing up in video advertisement popularity. This type of video ad allows viewers to interact and explore within the video, moving to see every angle possible. All industries can benefit from 360 video, as it allows for so many possibilities and creativity. Advertise it through the Google Merchant Center and generate store visits!

Pros

  • Increased engagement
  • Up to 40 minutes on most platforms
  • Generates store visits
  • New and unique content

Cons

  • Mobile centric
  • Specific to certain platforms
  • Not relevant for every video purpose
youtube

Types of YouTube Videos

YouTube, the home of video content and second largest search engine! If it’s not already, this should be one of the number one places to house your content. YouTube provides a number of options for video ads and focuses on generating views. The main types of video advertisements on YouTube are skippable (skippable after 5 seconds), non-skippable (15 seconds), non-skippable mid-roll (10–30 seconds) and bumper video (non-skippable 6 seconds). All of these play before the viewer’s content except for mid-roll, which surprises viewers in the middle of their video. These video ad formats are applicable to almost all industries and become even more effective with targeting. With YouTube Advertising Targeting, you’re able to clearly define your audience and target them specifically, an affordable video ad option for increasing brand recognition.

Pros

  • Expand your reach and brand recognition
  • Great for long-term campaigns
  • Best platform for longer videos

Cons

  • Not optimal for niche markets
  • Isn’t best for driving traffic to your site
  • National average click-through-rate is .10%
facebook newsfeed video ads

Types of Facebook Videos

Facebook newsfeed videos are great for increasing engagement with your audience, as they appear as a post in their feed. With the ability to easily share, comment, and like, newsfeed video ads are a great strategy for online shoppers and getting people to your site. Additionally, newsfeed video ads are affordable while getting content in front of your target audience. Remember that most people scroll through their stories without sound, so visuals and captions are crucial. This is the time to get fun and creative! If you’re looking for fresh social media video ideas, check out this Facebook video campaign.

Pros

  • Best for organic results, comments and shares
  • Affordable for amount of views

Cons

  • Promotes engagement
  • No required watch time
  • 85% of audience will watch with no sound
vertical videos

Types of SnapChat and Instagram Videos

Vertical videos used to be avoided at all costs and still occasionally have that stigma today. But with social media taking over on mobile, landscape content just doesn’t work as well. Specifically with Snapchat and Instagram stories, your video ad format has to be vertical to blend in and appeal to your viewers. The max time on this format is about 10–15 seconds and is strictly tailored to mobile. Since the users already have their phone in their hand, this strategy is great for increasing app downloads. These types of video ads appeal to the younger crowds and should be eye-catching within seconds. Check out the various versions catered for Buyer Hunt, the latest home buying app.

Pros

  • Great for younger audiences
  • Markets to the masses

Cons

  • Max length of 15 seconds
  • Quick, not optimal for brand introduction
  • Easily skipped

Types of Video Advertising For You

There you have it! If you know your audience, you know your online video strategy. When comparing the average cost of digital advertising to traditional advertising, it makes sense to optimize for the right size and get started immediately. At Epic Productions, we have a well-equipped staff ready to guide you through the video production process as well as the digital marketing strategy of distributing it. Not sure where to start? No problem. Learn more about our digital marketing services or reach out and we’ll figure out what works best!

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Marketing to Millennial Parents: 5 Ways to Attract Perennials https://epicproductionsllc.com/marketing-to-millennial-parents/ Tue, 10 Jul 2018 22:09:28 +0000 https://epicproductionsllc.com/?p=13313 As millennials are getting older and stepping into parenthood, it’s time to introduce the perennial. Now is the time to start marketing to millennial parents! To start, we know from millennial parent research that there are currently 105 million millennials in the market today, and the percentage of millennials who are parents is 40%. Additionally, millennial parenting styles are unlike ...

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As millennials are getting older and stepping into parenthood, it’s time to introduce the perennial. Now is the time to start marketing to millennial parents! To start, we know from millennial parent research that there are currently 105 million millennials in the market today, and the percentage of millennials who are parents is 40%. Additionally, millennial parenting styles are unlike ones we’ve seen before. When marketing to millennial moms, it’s important to note millennial parent trends and spending habits. From larger household incomes to a strong web presence, this generation has more market influence than you might think. Let’s take a look at some millennial parent statistics and learn what millennial parents want from your business.

Marketing to Millennial Parents

marketing to millennial parents

Online Presence

First of all, millennial parents grew up online. The vast majority of millennial parents have a cell phone, computer and social media. As parents, they are constantly turning to the web before any purchase or decision. This is why, as a business, a user-friendly and informational website is a necessity. Millennial parent trends also show a higher amount of online customer reviews and recommendations than any other generation. Even more of a reason to impress them with your digital presence and online reputation. Build trust with millennial parents and win their business!

Spending Habits

Next up, let’s look at millennial parents spending habits. There are currently more millennials in the market than baby boomers, in part by the increase of double-income households. It’s estimated that their current purchasing power is $1.68 trillion; that’s a lot of millennial money!

Additionally, unlike past generations, perennials keep up with their hobbies into parenthood. When marketing to millennial parents, don’t count them out of the fun! This generation values freedom and flexibility as parents, which keeps them as bigger players in the market than parents in the past. This means they’re still spending that money on traveling, experiences and material items. Though, while they still spend money on themselves, these parents also prioritize their children and budget accordingly. Perennials are not afraid to spend money if it means a better education or experience for their kids.

Health, Environment and Charity

A common misconception about millennials is that they are lazy, selfish and spoiled. Yet, 60% of millennials donated an average of $481 across 3.3 charities a year. Successfully marketing to millennial parents might include thinking about how your business gives back. In fact, 92% of millennial mothers reportedly want to buy products that support charities or bigger causes. Millennial parents want to know their money is going to a company they believe in. Therefore, you can even appeal to perennials by creating progressive and cause-based marketing.

Furthermore, millennial parents are more conscious about their health and the environment than past generations. Millennial parent trends show that they are more environmentally friendly and eating healthier. Local and organic foods are popular with this demographic and therefore they are closely watching what their kids eat.


In closing, millennial parents are unique consumers that shouldn’t necessarily be clumped with the rest of the generation. They have strong purchasing power, the desire for hobbies and an impactful online presence. They are changing the parenting game, plus the perennials market is large and only getting larger. Start marketing to millennial parents with authentic and search optimized content. Utilizing the second largest search engine in the world, YouTube. For instance, check out this healthcare video content providing reassurance and support to parents seeking answers to their questions.

Build Your Perennial Marketing Strategy

As we read here, the millennial parent has huge purchasing power and is on the web looking to give their business. Luckily, here at Epic, we have all you need to get your marketing strategy millennial-friendly. We offer high quality video production services, in addition to 360° video and web design. Epic has everything it takes to make your project come to life. But we don’t stop there! Use Epic’s digital marketing services to then strategically place your captivating content online and target millennial parents. This way, you can easily and affordably watch your business generate results. So what’re you waiting for, let’s get started!

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Arizona Casting Call | Web Video Production https://epicproductionsllc.com/arizona-casting-call/ Mon, 02 Jul 2018 02:39:30 +0000 https://epicproductionsllc.com/?p=8680 Epic Productions, a Phoenix based video production company, is holding an Arizona casting call for local talent! We are going on set with a Tucson Credit Union this September. For this video, we are auditioning for five Spanish speaking roles to be on set with us in the Phoenix area. Please email submissions only. This is NOT an open casting ...

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Epic Productions, a Phoenix based video production company, is holding an Arizona casting call for local talent! We are going on set with a Tucson Credit Union this September. For this video, we are auditioning for five Spanish speaking roles to be on set with us in the Phoenix area. Please email submissions only. This is NOT an open casting call.

Check out what it’s like working with Epic

Submission Details

Please include each of the following when you submit your information. Submissions with missing information will be disregarded. 

  • Send:  Casting@EpicProductionsLLC.com
  • Subject Line: Tucson Spanish Speaking Casting Call
  • Current Photos:  One full body photo and one head shot (NO SELFIES)
  • Name: First and Last
  • Phone Number(s):
  • City: 
  • Age: 
  • Height:
  • Weight:

What we’re looking for

  • Speaking Roles To Be Filled:
    • 2 Spanish speaking adults ages 45–60
    • 2 Spanish speaking young adults ages 18–25
    • 1 Spanish speaking elder age 60+
  • When: September (date TBD)
  • Where: Phoenix Metro Area
  • Compensation: DOE

Not the best fit?

No worries! We work with a wide range of clients and require talent of all sorts. Be sure to connect with us via Facebook, Twitter, Instagram and Linkedin to stay up-to-date with the latest casting calls!

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Social Media Marketing Strategy for Summer: Engaging and Re-engaging https://epicproductionsllc.com/social-media-marketing-strategy/ Tue, 12 Jun 2018 22:14:07 +0000 https://epicproductionsllc.com/?p=13151 Don’t let slower summer business discourage you from neglecting your social media marketing strategy. Social media is hot and cost-effective during summer months. While your audience might be traveling, social media engagement is still important! Summer is the perfect time to tone up your social media marketing plan. No matter the size of your business, Facebook and Instagram engagement is ...

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Don’t let slower summer business discourage you from neglecting your social media marketing strategy. Social media is hot and cost-effective during summer months. While your audience might be traveling, social media engagement is still important! Summer is the perfect time to tone up your social media marketing plan. No matter the size of your business, Facebook and Instagram engagement is important to the success of your company. Our social media advertising experts give the thumbs up to these cost-effective social media engagement ideas. Learn how to create a marketing strategy through social media. Let’s get started!

Social Media Marketing Overview

First, let’s look at the social media trends over the summer. Year round, the largest demographic of social media users are millennials, ages 18–29. So in the summer, this typically means they are either in school or just graduated and have the summertime free to travel. Believe it or not, social media engagement across platforms grow in the summer.

As people are on vacation and going to new places, they are constantly sharing their experiences. The number of users continues to grow, which means more opportunity for you to develop effective social media engagement plan. Now that we know who is logged in, let’s discuss how important it is to engage on social media.

  • Connector.

    Summer Spike

    Facebook posts increase by 26% over the summer, according to Social Media Today.

  • Connector.

    The Travel Bug

    There is a 46% spike in posts tagged with the word “travel” on Facebook says Social Media Today.

  • Connector.

    Growing Audience

    The amount of people on social media is expected to be 2.95 billion by 2020, over 81% of the US population, per the findings of Statista.

Social Media Marketing Strategy

Today, it’s not enough to just have social media platforms. In order to truly see a ROI in your social media marketing strategy, engagement is important. Plus, in slower times of business, social media engagement is the most affordable and effective solution to staying relevant in your industry. With audiences traveling, it’s valuable to stay connected with them and become the top-of-mind brand for when they are ready to start buying again. This means focusing on your digital marketing strategies. Take advantage of the increased social media action by engaging on Facebook and Instagram.

Why is social media engagement important? To engage means more than just posting occasionally. Your effective social media marketing plan should involve commenting, liking, sharing, posting, asking questions and staying on top of trends. Engaging with followers creates a strong business-to-consumer relationship, leading to an increase in sales and brand loyalty. Your customers are at the tip of your fingers, spending hours of their day on social media. It’d be a waste not to take advantage of that!

customers spend
0%
more with companies who engage on social media
customers are
0%
more likely to purchase from brands they follow
Millennials engage
0%
more with brands on social at least once a month
customers are
0%
more likely to message brands who share Instagram Stories

Social Media Marketing Ideas

In order to effectively engage on social media, it’s essential you have a social media engagement strategy. Set goals based on previous posts, understanding what’s relevant and how to captivate audiences. The social media engagement theory is to address your followers with hopes they engage and their network takes notice, influencing additional engagement. The more a post is shared, liked or commented on, the further the reach extends. There are a number of ways to do this as social media trends are always evolving. Most importantly, your posts must stay organic and genuine. This is how you’ll be successful in getting interaction from viewers. Let’s look at some of the most popular and effective social media ideas.

Video marketing has grown tremendously in the last few years and continues to soar. 92% of mobile users share videos with others which means video is a huge opportunity for spreading your brand’s content organically. Not only can video be easily placed on your website, it can also be placed throughout the Google and YouTube advertising platform to drive traffic to your website. Social media advertising is also very important to your online marketing strategy. Facebook advertising is still holding its ground as an effective and affordable strategy. With a Canvas or Like Campaign, you’re able to reach audiences directly and increase traffic. Additionally, Instagram Stories are an increasingly popular way to reach users. For summer months in particular, Waze advertising is great for reaching local travelers. Below are some social media examples of how Epic’s digital marketing services have helped brands improve their marketing plans. For more inspiration, Facebook and Instagram offer this link, providing new ways to continue to engage while growing your audience.

Facebook Canvas

Facebook advertising ideas

Paint The Perfect Picture

Facebook canvas campaigns bring content to life. Designed for mobile, showcase products in a fast-loading and interactive experience. Users don’t have to leave their feed and are more likely to engage with popular multi-media posts.

Facebook Like Campaign

social media engagement ideas

Build Your Audience

A legit Facebook Like Campaign is an easy “thumbs up” social media summer strategy to get people to like your page. Costs per like on Facebook decrease 45% throughout summer versus winter months.

Instagram
Stories

social media marketing ideas

Share A Story

Instagram stories cost less per page view than most Facebook click campaigns. Everyday, over 200 million people view and contribute to Instagram Stories. That’s now more than Snapchat – making it one of the fastest growing platforms, ever!

Waze Advertising

social media marketing strategy

Get On the Map

As gas prices rise, so do Waze audiences. A social network consisting of quick navigation routes and live traffic conditions. Just recently it has become a great tool to shop the lowest gas prices nearest you. This geo-targeting social media strategy allows customers to see your location.

How’s your digital marketing strategy?

Don’t let your company get overlooked because of a lack of social media ideas. Social media is a large piece of the digital marketing puzzle with plenty of opportunities. The average advertising cost of digital marketing is lower and reaches wider than other options. There’s no reason not to invest time in your followers! If you’re not sure where to start, sit down with our digital marketing team and we’ll come up with a summer marketing plan perfect for you. There’s no better time to start improving your social media marketing strategy with Epic!


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