Epic Productions LLC https://epicproductionsllc.com EPIC Productions Video Thu, 14 Nov 2019 23:06:18 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.12 Marketing for Optometrists: Fashion Eye Center Case Study https://epicproductionsllc.com/marketing-for-optometrists/ https://epicproductionsllc.com/marketing-for-optometrists/#respond Mon, 11 Nov 2019 22:51:37 +0000 https://epicproductionsllc.com/?p=15311 When it comes to optometrist digital marketing, Epic sees clearly what works and what doesn’t. We’ve had the privilege to work with a local Tucson Optometrist, Fashion Eye Center, for over 10 years. Through this time, we have become experts in marketing for optometrists. We see 20/20 when it comes to what customers want and how to reach them. This ...

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When it comes to optometrist digital marketing, Epic sees clearly what works and what doesn’t. We’ve had the privilege to work with a local Tucson Optometrist, Fashion Eye Center, for over 10 years. Through this time, we have become experts in marketing for optometrists. We see 20/20 when it comes to what customers want and how to reach them.

This marketing strategy for a locally owned and operated optometrist was designed with the consumer in mind. Creating a mobile-optimized website with creative content and advertising strategies to guarantee a smooth user-flow and sales funnel. Each goal serves an important role in the overall success of their marketing efforts.

In this case study, we break down how we created an optometrist digital marketing strategy through SEM and SEO efforts. From concept to execution, learn more about how we helped Fashion Eye Center stay ahead of competitors and bring in new customers.

MARKETING FOR OPTOMETRISTS CASE STUDY

THE FIRST STEP

COMPETITIVE RESEARCH

Now, before developing an optometrist marketing strategy, our digital team pulled some numbers and did a bit of competitive and local research. Up against many nationwide eye care companies, we strategically find keywords that are highly searched and obtainable. Additionally, we do extensive research of other local optometrists in the area to see what they are doing and how we can do it better. We also find out a lot about what our customers are searching so we better know how to market to them.

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    Conduct a Competitive Analysis

    One of the very first steps in this discovery phase is to research what other optometrists are doing. We gathered the top ranked eye care centers in the Tucson area and compared them to understand what is working and where we can improve.

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    Understand Search Volumes and Trends

    This is one of the most important steps because in order to rank on Google and search engines in general, you have to choose your keywords wisely. The goal is to see who is in the market for what you’re selling; in this case, things like glasses, comprehensive eye exams, contacts or glasses. Not only that, but how and when they are searching as well.

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    Establish Goals and Objectives

    Fashion Eye Center wants to establish a brand while increasing awareness through relevant content. From there, we built the campaign and continued to monitor it as the optometrist marketing campaign grew.

MARKETING STRATEGY + RESULTS

Each of these tactics were built around Fashion Eye Center’s new brand and marketing goals. Centered around their new website, blogs, video, social media, online ads and email marketing created a foundation that has lasted them years. Digital marketing works best when integrated across multiple platforms. So, for Fashion Eye, we did just that. Covering all our bases, keep reading for the action and results we saw.

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    Mobile-Optimized Website

    As a local optometrist, their website is the first place people go to make an appointment. Additionally, the user friendly design and SEO practices rank the website high on Google. Epic helped generate 188% new leads to the website.

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    Blogging and SEO

    As experts in their field, we created a blog with useful eye care information. Writing optimized blogs with relevant information increased organic traffic by 5,000 users per month. Plus, we built trust with

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    Video Content

    To make the experience better for customers, we produced an animated video showcasing their eyewear products and services, which led to over 12,000 views.

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    Social Media

    Interacting with the Tucson community was key. On social media we were able to share updates, engage and through consistent posting, they gained over 2 million impressions.

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    Google Advertising

    With a unique marketing strategy in place, this eye care practice increased patient forms by 16%.

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    Email Marketing

    By sending out monthly emails regarding store specials and product information, brand recognition and users to the specials page were increased by 80%.


Looking for a similar ideas marketing for optometrists? Have a similar business? The medical industry is just one of many that we have successfully executed marketing campaigns for. Explore more of our work and check out our YouTube page for more video production examples.

Every digital marketing campaign we build is completely customized to our clients’ needs. Let’s chat to get started on reaching your marketing goals.

Let’s Get Started

NEED AN EPIC ?

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Different Types of Instructional Videos for your Business https://epicproductionsllc.com/types-of-instructional-videos/ Sat, 12 Oct 2019 22:12:14 +0000 https://epicproductionsllc.com/?p=15161 How do you learn best? Whether it’s a new software, a product you’re about to buy or being trained at work, an instructional video is probably your answer. Instructional videos are one of the best ways to transfer information to viewers. Almost any product or service can benefit from video production services, but how do you choose what will work ...

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How do you learn best? Whether it’s a new software, a product you’re about to buy or being trained at work, an instructional video is probably your answer. Instructional videos are one of the best ways to transfer information to viewers. Almost any product or service can benefit from video production services, but how do you choose what will work best?

Choosing an instructional video for your business all starts with identifying the purpose of the video. The goal of an instructional video is to ensure a frictionless customer journey, and ideally increasing sales. Let’s dive into the different types of instructional videos and how to choose which is best for your business needs.

What is an Instructional Video?

Simply put, it instructs! An instructional video is visual content that transfers knowledge to its viewers. This could mean explaining a product, service, process, and so on. These can be animated videos, corporate videos or a demonstration of some sort. The bottom line is that an instructional video is meant to make things simple!

Different Types of Instructional Videos

The thing about instructional videos is that there is no right or wrong way to produce one. As an experienced video production company, we have seen and heard it all. From tutorials and how-to videos to explainer and product demo videos, many clients are all looking for the same outcome, a video that will effectively guide their customers through a specific process.

Educational Training Videos

Product Demos

Onboarding Videos

Explainer Videos

How Can Your Industry Use Instructional Videos?

Instructional videos are so versatile that almost any industry can benefit from them. You might think at first that instructional videos are just for plain instructions or how to put a new vacuum together. In actuality, instructional videos can enhance the customer experience for just about any product or service. It is a way to show an up close and personal look at your business.

Technology

Whether it’s an app or a new software, easily explain to customers its features and the process of setting it up and using it. Tech talk isn’t easy for everyone, so use video to improve retention!

Retail

Have a new and unique product? Don’t leave customers guessing. Show of details and benefits in a high quality video placed on your landing page.

Finance

The finance industry has many opportunities to help customers. Financial services can be stressful or confusing to customers. Use video to ease the process and better explain your business.

Corporate

Have new employees that need on boarding? Instructional videos can be used internally for training in a corporate setting.

More Examples of Instructional Videos

Tripz

Tripz.com is a travel advertising platform that prides itself on open communication and direct bookings with homeowners who are renting their vacation properties. Due to the saturated market, they needed an animated explainer video production that effectively walked consumers through the process with ease. Not only that but instructed vacation-goers how to use their platform online.

UBC

Unique Building Concepts, UBC for short, has a creative retail process to ensure customers are able to customize their home materials. Due to this, an animated instructional video was ideal for training salespeople across the country. This way, employees and companies who are using them as a distributor have a full understanding of how to sell their products.

Vyaire

Vyaire, a medical device company who manufactures and markets more than 27,000 unique products, needed a medical device explainer video to help explain their new medical product. Product videos help educate and provide valuable information about a product and how it operates.

Not only does Epic Productions have years of experience creating instructional videos, but we have an all-star digital marketing team that knows how to increase views. Get your instructional videos seen by the right people to drive conversions and increase website traffic.

We want to hear about your business and how we can help. Reach out to us today and we can start storyboarding your next instructional video!

Let’s Get Started

NEED AN EPIC ?

GET A QUOTE

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Senior Living Marketing Services: Renaissance Villages Case Study https://epicproductionsllc.com/senior-living-marketing-services/ Fri, 11 Oct 2019 17:59:25 +0000 https://epicproductionsllc.com/?p=15204 The senior living industry is extremely saturated and one that takes a very unique, tailored marketing approach. Meet Renaissance Villages, an assisted living community with two locations in both Murrieta and Rancho Belago in beautiful California who was searching for a full-service video production and digital agency to bring their mission to light. Renaissance Villages stands out from other communities ...

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The senior living industry is extremely saturated and one that takes a very unique, tailored marketing approach. Meet Renaissance Villages, an assisted living community with two locations in both Murrieta and Rancho Belago in beautiful California who was searching for a full-service video production and digital agency to bring their mission to light.

Renaissance Villages stands out from other communities due to their resort-style living for residents, promising a lifestyle unlike any other facility. Not only that, but their activities and amenities are top notch as well. Knowing this, we went to work and decided which senior living marketing services and strategies would work best for their one-of-a-kind community.

From several assisted living marketing videos, photography, brand new website, and an omnichannel digital marketing strategy, Renaissance Villages has increased tour submissions, website traffic, and overall brand awareness. From concept to completion, learn more about how we helped Renaissance get ahead of their local competitors.

senior living marketing services

SENIOR LIVING MARKETING SERVICES CASE STUDY

THE FIRST STEP

RESEARCH PHASE

Before developing their senior living marketing strategy, our digital team pulled some numbers and did competitive research throughout all of California and nearby cities to understand where potential opportunities lie. This step is essential. It allowed us to see what other assisted living communities were doing, and do it better. Not only that, we had to educate ourselves on who is searching for senior living homes, how often and where.

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    Conduct A Competitive Analysis

    One of the very first steps in this discovery phase is to research what other senior living facilities are doing. We gathered the top ranked senior care centers in California and compared them to understand what is working and where we can improve.

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    Understand Search Volumes/Trends

    This is one of the most important steps because in order to rank on Google and search engines in general, you have to choose your keywords wisely. The goal is to see who is looking, when they are looking, and how we can capitalize on that. Keep in mind, some keywords are harder to rank than others due to factors such as location, time of year and competitors.

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    Establish Goals and Objectives

    Renaissance Village wanted to not only increase overall brand recognition, but wanted to increase leads and tours. Our team worked closely with them to set the correct expectations.

MARKETING STRATEGY

THE GAME PLAN

Video Production

First things first, we created branded corporate videos to be used for content on their website, YouTube channels for YouTube ads, social media content, and much more.

Having these assisted living marketing videos was the first step in our senior living marketing strategy in order to visually tell their story. As consumers are researching senior living communities they want to learn more about, informative videos like this is helpful for making final decisions. It’s the best way to build instant trust and explain why someone should choose their community.

Deciding on a video marketing strategy isn’t easy, but that’s why we were here to help create unique videos with meaning. Our video strategy was to inform potential residents about amenities, but we wanted to create something sincere and that would tug on your heart strings a bit. Ultimately, we wanted to create a video that would build an emotional connection.

In this senior living video, we shared the relationship between caregivers and residents. These are genuine connections and non-scripted interactions. Choosing a senior living home is a big decision, and we wanted to be as transparent as possible.

Custom Photography

The next step in the senior living digital marketing strategy was capturing some custom photos. What better way to get a feel for the community than with photography that showcases real staff and real residents.

Photography is a vital piece of the puzzle when creating a marketing strategy. We used the majority of these images for their website design and even for their social media channels. With stock photography, it’s a challenge to tell your individual story and that’s why we spent extra time capturing these one-of-a-kind shots.

  • senior living marketing strategy
  • senior living marketing strategy
  • senior living marketing strategies
  • senior living marketing strategy

Website Design

Another senior living marketing service we provided was designing a brand new website. From concept to launch, we worked closely with the Renaissance Villages team to create a user-friendly website that perfectly showcased their brand and vision.

With easy navigation, custom photos throughout, plenty of call to actions to schedule tours and learn more, this website expresses what it means to ‘Experience the Renaissance Lifestyle’. Want  to browse the finished product? Check out their website here.

senior living marketing services

Digital Marketing

After discussing the multitude of options via Google, YouTube and social media marketing, we created an online advertising strategy. We strategically optimized it to increase brand recognition, promote their senior living services, and outrank local competition.

With the combination of pay-per-click search ads bidding on related search terms, display banners to captivate audiences during their online research, video ads to increase awareness, and social media marketing efforts to peak engagement, we had a cohesive marketing plan that had an omnichannel approach.

senior living marketing services

RESULTS

2018 vs. 2019

increased overall users to the site by
0%
INCREASED WEBSITE CONVERSIONS BY
0%
increased social media following by
0%

Looking for more assisted living marketing ideas? Having worked with several senior living communities to help tell their story, we know how to effectively advertise your community online. Are you ready to increase brand awareness online and see more submission forms? We’re here to help.

Reach out to us to get a full senior living advertising plan!

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Marketing Intern | Gain Real World Experience https://epicproductionsllc.com/marketing-intern/ Tue, 01 Oct 2019 16:15:23 +0000 https://epicproductionsllc.com/?p=10112 Epic Productions is a Phoenix video production company seeking a Marketing Intern to learn from the best. We specialize in 360° video, commercial video production, and digital marketing services. Additionally, in our 15 years of experience, we have created many corporate videos, white board videos, YouTube advertising videos, website design and much more. We take a vision and bring it ...

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Epic Productions is a Phoenix video production company seeking a Marketing Intern to learn from the best. We specialize in 360° video, commercial video production, and digital marketing services. Additionally, in our 15 years of experience, we have created many corporate videos, white board videos, YouTube advertising videos, website design and much more. We take a vision and bring it to life all while promoting it to specific audiences getting real results.

Join Arizona’s top video production agency for up to 30 hours weekly. Under the direction of the Director of Marketing and Digital Marketing Manager, the Marketing Intern should display strong communication skills and a competitive work ethic within a team setting. The ideal intern will work with both creative and analytical mindsets while gaining real world experience at a quick pace. This is a paid internship at $11 an hour.

Marketing Intern Job Details

  • Work with team leaders to understand digital marketing strategies that will meet client objectives.
  • Develop and write marketing content to be deployed across all advertising channels (social media, email marketing campaigns, blogs).
  • Creatively post and engage on social media accounts.
  • Implement SEO practices and write content to support client SEO initiatives.
  • Maintain and update website content.
  • Design social media, newsletter and website content as needed.
  • Perform other duties as asked to ensure all tasks are performed in a proficient manner that adheres to the quality expected from the company.

Qualifications

  • In-depth knowledge of social media platforms — Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
  • Proficient in MS Office Suite and Google Suite
  • Must be extremely detail oriented with strong attention to follow-through
  • Sense of urgency, takes initiative and deadline oriented
  • Strong writing skills and great grammar
  • Familiar with Adobe Suite, specifically Photoshop and Illustrator

How To Apply

To be considered please introduce yourself to Andrea Fogle via email. Be sure to include your resume with updated contact information and writing samples.

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    Email: andrea@epicproductionsllc.com

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    Subject Line: Marketing Intern

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    Attachments: Resume and Writing Samples

What is it like working as a marketing intern at a video production agency? Well, let’s take a look! Check out Hannah’s experience when she was the marketing intern. In short, learn a lot about digital marketing, get familiar with the video production process and have fun while doing it!

Learn More About Epic Internships

Is marketing not really your thing? No worries! Stay up to date with us for future job and internship openings. Whether it’s the video production team or digital marketing, Epic does it all. Connect with us via Facebook, Twitter and Linkedin for the latest news. Then, take a look at some of our most recent projects.

Our Work

NEED AN EPIC ?

GET A QUOTE

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4 Ways To Use Drone Video Services For Your Industry https://epicproductionsllc.com/drone-video-services/ Thu, 19 Sep 2019 20:42:46 +0000 https://epicproductionsllc.com/?p=14907 Curious how to implement a drone video into your marketing efforts? The thing about drone video services is that they can cater to just about any business, industry, or organization. The best part? They’re unique! With drone video production, you can bring your corporate video to the next level. No matter the type of video you are looking to produce, drone ...

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Curious how to implement a drone video into your marketing efforts? The thing about drone video services is that they can cater to just about any business, industry, or organization. The best part? They’re unique! With drone video production, you can bring your corporate video to the next level.

No matter the type of video you are looking to produce, drone videography is an added bonus. Including in some aerial video elements to your video is a subtle yet innovating way to spice up your project. Whether it’s a real estate video to show off the surrounding neighborhood, an event video to capture the full event from a birds eye view, or a business marketing video for brand awareness, utilizing drone photography services will enhance your online advertising efforts.

4 Ways To Use Drone Video Services For Your Industry

If you’re in real estate…

In an industry like real estate, you have to find the best way to stand out amongst other agents or businesses. There is so much to showcase when selling properties, a creative way to do that is to incorporate drone video services into your individual properties.

Whether it’s a luxury real estate video or a commercial real estate video, capitalizing on the benefits of drone videography will ensure buyers are receiving a unique and one-of-a-kind view of the property, like this video for Supreme Auctions.

0%
of home sellers prefer an agent who uses drones

If you’re in events…

Planning events is no easy feat, but how about marketing those events? That in itself is an entirely different challenge. Depending on the event, whether it’s a corporate event or a festival, the best way to engage the masses is through drone video production services.

Simply put, you’re able to provide a new perspective of your event. If your event takes place in an ‘Instagram worthy’ location like this one for White Mountain GeoTour, then utilizing drone services is the way to go. Better yet, capture people right off the bat with stellar views and cool aerial shots then lay down the details with your event video production.

If you’re in hospitality…

Regardless of your industry, it’s crucial to know the importance of corporate video production. Corporate marketing videos promoting your business don’t have to be boring. They can be innovative, up-to-date with the trends, and enticing enough to keep viewers watching. Sometimes all you need is your very own backyard and professional animation to tell your story, like this video for Desert Diamond Casino.

Drone photography services are versatile and can be useful for all different types of videos in the hospitality and tourism industry. Does your property have a unique building or is it on a photo-worthy location? Drone footage can add an engaging point-of-view that helps you tell your story.

 

If you’re in renewable energy…

Depending on your certain video goals and vision, drone video services can peak interest for the renewable energy industry. Again, some topics or processes can be challenging to explain verbally but using creative visual elements can seal the deal.

Drone shots like these for E.ON Energy Services keep viewers locked in the entire time, waiting to see what comes next. Better yet, drone shots like these are ideal for your social media marketing efforts. With so many distractions and content on social media platforms, how will you stand out? The answer is by using drone video content like this.

Need Drone Video Production Services?

Of course, drone video services are not only limited to these four industries. Anyone looking for a captivating video production that will keep viewers locked in should consider aerial videography for their next project. Being one of the top Phoenix drone photography and video production companies in AZ, we are here to help bring your vision to life. Let’s chat about your next drone video production project today!

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Automotive Digital Marketing: Thoroughbred Nissan Case Study https://epicproductionsllc.com/automotive-digital-marketing/ Thu, 19 Sep 2019 16:56:33 +0000 https://epicproductionsllc.com/?p=15067 When it comes to automotive digital marketing, Epic has been around the dealership advertising track a few times. A client of ours who has passed the finish line in first place year after year is none other than Thoroughbred Nissan in Tucson, Arizona. We have been lucky enough to work with this awesome car dealership client for several years now ...

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When it comes to automotive digital marketing, Epic has been around the dealership advertising track a few times. A client of ours who has passed the finish line in first place year after year is none other than Thoroughbred Nissan in Tucson, Arizona. We have been lucky enough to work with this awesome car dealership client for several years now and we are constantly researching ways to upgrade their automotive marketing strategy.

Developing an in-depth automotive digital marketing strategy to increase overall brand awareness and increase in-store visits plus website traffic takes a cohesive approach. That being said, this dealership marketing plan needed all the bells and whistles to rank above the local competition and most importantly, be the #1 Nissan car dealership in Tucson.

In this case study, we break down how we created an automotive digital marketing strategy through SEM and automotive SEO efforts. From concept to execution, learn more about how we helped Thoroughbred get a head start in their automotive marketing.

 

AUTOMOTIVE DIGITAL MARKETING CASE STUDY

THE FIRST STEP

COMPETITIVE RESEARCH

Before developing an automotive marketing strategy, our digital team pulled some numbers and did a bit of competitive and local research. Being that we picked up where a national automotive marketing agency left off, it was essential to know what was being done in the past and the current results they were generating.

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    Conduct A Competitive Analysis

    Our client’s competition generated 200% more organic traffic prior to our automotive digital marketing plan. Through a solid competitive analysis, we were able to understand their strengths and weaknesses.

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    Understand Search Volumes/Trends

    After understanding the competition’s organic presence, we knew exactly what search terms and keywords to prioritize. This is not a one size fits all solution, strategy is key as some keywords are easier to rank than others.

MARKETING STRATEGY

THE GAME PLAN

Digital Marketing

After discussing the multitude of options via Google, YouTube and social media marketing, we created an online advertising strategy that was optimized to increase brand recognition, promote monthly specials, and outrank local competition. With the combination of pay-per-click search ads bidding on related search terms, display banners to captivate audiences during their online research, video ads to increase awareness, and social media marketing efforts to peak engagement, we had a solid plan that had the full package.

Video Production

This automotive digital marketing strategy also consisted of capturing a library of video content to use for years to come. Being the top video production company in Arizona, car dealership videos are a niche we excel in. The goal was to create several videos that can be used for their online marketing efforts and their YouTube ads, to place on various pages of their website, and to grow their YouTube channel. Take a look at this corporate video we created for Thoroughbred to showcase their family-focused vision.

SEO

Another important step in this dealership marketing strategy was to increase their organic rankings and organic traffic. There are two ways to show up in the search engine results page (SERPs), you can pay to be there or show up organically. This phase consists of finding search terms that potential car buyers are looking for online and capitalize on them by incorporating them into your website. By effectively seeking out those search terms and keywords that Thoroughbred’s customers were searching for, they are now on the first page of Google for multiple keywords including nissan tucson, nissan car dealerships, nissan used cars tucson, and many more.

RESULTS

2018 vs. 2019

increased overall users to the site by
0%
INCREASED WEBSITE CONVERSIONS BY
0%
increased social media following by
0%

Comparing this strategy from 2019 to 2018 and making changes and upgrades along the way, Thoroughbred has seen a 322% in website conversions. These website conversions consist of in-store visits, contact forms, pre-approval forms, and much more. Overall, by utilizing this strategic online marketing campaign, our client has reaped the benefits of tremendous results and increased return on investment (ROI). The magic in these numbers comes from the constant campaign analyzation and staying on top of the trends as well as staying on top of what the local competition is doing. Automotive digital marketing takes consistency, an unique approach, and an experienced team of digital experts to see 0 to 60 MPH results.

Are you ready to take your dealership online marketing efforts to the next level? Looking for a few auto dealership marketing ideas to see what would work best for you? We’re here to help! Reach out to us to get a full marketing strategy that will get rid of inventory and increase sales.

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Video SEO Guide: How To Optimize Your Videos For Search https://epicproductionsllc.com/video-seo/ Thu, 05 Sep 2019 20:50:17 +0000 https://epicproductionsllc.com/?p=15025 Video SEO is the behind the scenes magic that will set your video apart from the rest. You don’t want to spend time, energy, money, and resources on great video production just for a few views, right? In order to maximize views and see a high ROI, you must optimize your YouTube videos to be seen. This guide collects all ...

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Video SEO is the behind the scenes magic that will set your video apart from the rest. You don’t want to spend time, energy, money, and resources on great video production just for a few views, right? In order to maximize views and see a high ROI, you must optimize your YouTube videos to be seen. This guide collects all you need to know from video SEO experts across the web. Whether it’s a corporate video production or a vlog, every video produced should serve a purpose and inform customers. However, you won’t be able to do that if no one can find your content via search! Video SEO is the next step to making your videos rank higher quickly and in turn, result in more conversions. This Video SEO guide starts with the Skyscraper Technique that is the framework of your video strategy, and then will take you step by step on what it takes to increase video views for all different types of videos.


Video SEO Guide

Before you dive right in, one of the best ways to develop your video SEO strategy is through the skyscraper technique, created by Brian Dean. This is the first step that will give us a big picture of your overall strategy. In this technique, we see more quality conversions and increased views. Take a glimpse at how you build a solid foundation and build your online presence to skyscraper heights.

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    Research Your Content

    Look around at those who are already successful in ranking for the topics you want to cover. What keywords are they using? Where do the opportunities lie? Take note of related searches and choose your video topics accordingly.

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    Do It Better

    Once your video topic is chosen, map out your content and do it better. This means go as in-depth as possible, offer unique insight, create cleaner graphics and more. Taking the research you have found and capitalizing on it will result in higher rankings.

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    Get In Front of The Right People

    Lastly, video SEO is only successful when it reaches the right audiences. Don’t be afraid to reach out to specific followers via newsletter to drive more traffic. If they’ve shown interest in the past, this means they will probably lead to higher conversions as well!

Now, what do we do next? Follow this video SEO guide and watch your “skyscraper” soar to new heights.

1. Research: Choosing a Keyword

Next up, even before creating your video, you must conduct research. What kind of content are you making and who do you want it to reach?

To do this, look at other competitors and the keywords they’re choosing. Look at this on Google and YouTube, keeping in mind search trends will differ for each. In order to explore keywords, start with one (for instance: video production) and look at suggested terms that appear. This can give you an idea of what people are searching for.

Then, choose a keyword with high search volume and ideally low competition for up-to-date content. Using tools like SEMrush and Keyword Planner will assist in this process. Now you’re ready to move onto the actual video production.

video seo

2. Creating Your Videos

The first step in creating your video is writing the script. This is an important part of the video optimization process and increasing views. YouTube not only wants to see your keyword in your video titles and descriptions, it wants to hear it too. This means you should match your content with the chosen keyword. YouTube is all about promoting quality content to viewers so it checks to make sure you are uploading content that is useful and will be beneficial. Once you prove yourself as a quality content channel, you’re more likely to be ranked higher.

On the same note, the goal of quality video content is having people actually watch, and for as long as possible. This means making longer, but informative, video content. If someone watches half of your video, what would be better – 30 seconds of a 1 minute video or 5 minutes of a 10 minute video?

Keep in mind, longer doesn’t directly relate to better. Start with a solid hook to get viewers interested, but then follow it with interesting, in-depth content that will keep them watching and sharing.

3. Optimizing Online

Once you have your video filmed and uploaded, it’s time to become a video marketing expert. Things like tagging, titles, thumbnails, descriptions and so on are all crucial for video SEO. Making sure you are doing all of these small tasks with the research you have conducted so you can do it better than competitors is key.

Things that might be different than what you’ve heard:

  • When it comes to tags, choose quality over quantity. Don’t just flood YouTube with nonsense; you want to make sure every tag helps YouTube realize what your video is about.
  • Front load your keyword in your video title. It’s not enough just to have it in there. For best results, put it at the front.
  • Use long, detailed descriptions, BUT make the first few sentences as catchy as possible. Longer descriptions give more opportunity to be ranked, while the first few sentences are what will get people clicking.

4. Promoting

Ready to put your video marketing hat on? Promoting your video content is obviously a huge part of growing a following and ranking high. There are many tactics you can take to marketing your video without spending much.

Here are some organic strategies to increasing views:

  • Share it on your social media with a call to action
  • Include it in your next newsletter
  • Promote other videos on your end screen
  • Place it on your website or in your latest blog

Additionally, using SEM campaigns are a great way to give your videos a head start. Place them in front of specific audiences interested in your topic and you’ll create momentum in views. The first 24 hours of launching a video are the most important!

5. Stay Up-to-Date

This goes for video SEO as well as all content creation… stay up-to-date! Not only should you make sure the topics you pick are current, but go back and keep older content relevant as well. You want to make sure you’re providing your audience with trusted and useful content. This also means seeing other peoples’ blogs and videos and making a newer, more current version of the information.

When crafting your video timeline, think of incorporating evergreen content that is relevant for years to come. If you do this, making tweaks to your video descriptions and tags will be easy.


Well, that’s the bulk of it! Take this information, apply it to your next video marketing campaign, and you’re sure to get results. Make sure to track changes you make and appeal to your specific audience.

For more tips on video production and digital marketing, take a look at some of our other blogs.

Reach Out To Us

With experts in both video production and digital marketing, we might be the teammates you've been looking for!

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Automotive Search Engine Optimization https://epicproductionsllc.com/automotive-seo-results/ Fri, 23 Aug 2019 18:58:42 +0000 https://epicproductionsllc.com/?p=11367 Search Engine Optimization has significantly impacted the web and how companies, especially the automotive industry, market themselves. There is power in automotive SEO that allows your dealership to rank above the local competition. Rather than waiting for customers to come to your dealership, automotive SEO brings the dealership to them during their online research. In order to thrive in the ...

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Search Engine Optimization has significantly impacted the web and how companies, especially the automotive industry, market themselves. There is power in automotive SEO that allows your dealership to rank above the local competition. Rather than waiting for customers to come to your dealership, automotive SEO brings the dealership to them during their online research. In order to thrive in the auto industry, digital marketing is a must-have tool in your kit. Before we dive in though, let’s remind ourselves of what SEO is and the difference between Search Engine Marketing.

WHAT IS AUTOMOTIVE SEARCH ENGINE OPTIMIZATION?

Search Engine Optimization

  • Strategies to get higher Google rankings organically
  • Focuses on increasing unpaid, non-direct traffic to your website
  • Long-lasting results but longer time for growth

Search Engine Marketing

  • Paid ads across platforms to increase website traffic
  • Targets specific users based on interests, demographics and intent
  • More immediate results in traffic

Now, now that we understand what SEO is and how it works, we can look closer into how it can help your automotive marketing efforts. First, it is important to understand consumer online habits before building an SEO strategy. This is crucial as understanding who your customer is and what they are researching online will allow you to craft an online SEO plan that reaches potential car buyers.

No Brand Loyalty

In past years, the automotive industry worked with some of the most brand loyal customers that existed. Shockingly, our research tells us that that is no longer the case. People aren’t really held down to their brands, meaning more opportunity for new customers.

ENTERED THE MARKET NOT SET ON A MODEL
63%
SWITCHED BRANDS FROM PREVIOUS VEHICLE
65%
REMAINED BRAND LOYAL
25%

Digital Research

Customers aren’t just conducting more research on vehicles and considering more model types, they are specifically conducting digital research. This is why automotive SEO is so important. If you’re not on the first page of a Google search, 75% of people won’t continue their search to page two.

Online Automotive Research
75%
Dealership Inquiries Via Mobile Device
70%
Lead Submission Form Completion
16%

AUTOMOTIVE SEO TIPS

Now that we know what SEO is and potential car buyer habits, you can now build out an online automotive SEO strategy to attract the right people to your car dealership website. This includes capitalizing on search terms and key phrases that car buyers are actually typing into Google. Once you know keywords your customers are searching for, their search volumes, and the competition to rank for them by using sites like Keyword Planner or SEMrush, you can incorporate them into your website. For example, let’s take a look at a few popular search terms dealerships would want to rank on the first page of Google for.

SEDAN CARS IS SEARCHED
0
TIMES A MONTH IN THE U.S.
BEST CAR DEALERSHIPS IS SEARCHED
0
TIMES A MONTH IN THE U.S.
4x4 TRUCKS IS SEARCHED
0
TIMES A MONTH IN THE U.S.

TRACKING AUTOMOTIVE SEO EFFORTS

After implementing the many search terms that potential car buyers are searching for, it’s time to track the organic results as well as the leads you gain from those keywords. Sure you know that contact forms are a great way to track the success of your website. Though, with digital marketing, there are many other tools that we can use to gain quality leads. To make automotive SEO work, tracking things like website views, interaction rates and video views all show value.

  • Connector.

    Website Views

    Seeing who and how many people visit your website gives you demographic information that can leads to more effective ad campaigns. Additionally, tracking website visitors allows retargeting campaigns, following viewers for a longer portion of their customer journey.

  • Connector.

    Interaction Rates

    Along with site visits, monitor how long people are staying on the website, what they are looking at, and if they are interacting with your dealership in other ways, such as social media, online chats, or search engines.

  • Connector.

    Video Views

    By incorporating video into your website and marketing strategies, you will stand out amongst competitors. Video has proven to be an effective way to catch people’s attention and invite them to learn more about your company and product, in a fun and intriguing way!

LET US SEND YOU AN AUTOMOTIVE SEO OVERVIEW

Now that we have a grasp of automotive SEO, let’s put it into action. Epic Productions has extensive experience in researching SEO and implementing digital marketing campaigns. So, reach out to us and get a comprehensive automotive SEO overview. Reach out to us below to receive an overview of the top dealerships throughout your state. Learn the top searches and locations and let our team optimize your current site to maximize the most automotive SEO results.

  • Connector.

    Monthly Search Trends

    See monthly search trends and which cities generate the most new and used car searches.

  • Connector.

    Most Searched Vehicles

    See which vehicles are searched most: compact, mid-size sedan, crossovers and trucks.

  • Connector.

    Top 20 Dealerships

    See what dealerships throughout your state generate the most organic traffic and why.

Let’s Get Started…

Don’t wait any longer to start down the road of more leads through automotive SEO. Chat with our digital marketing experts and let’s get started on a marketing strategy perfect for your dealership.

Contact Us

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How To Choose The Right Video Production Company https://epicproductionsllc.com/video-production-company/ Thu, 11 Jul 2019 19:38:45 +0000 https://epicproductionsllc.com/?p=14832 You’re on the hunt for a video production company that can produce an engaging video that will encourage your customers to convert, right? No doubt this factor should be on your checklist as you’re finding the right video production agency to hire and work with. Investing time and money into a video production project shouldn’t be taken lightly. However, there ...

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You’re on the hunt for a video production company that can produce an engaging video that will encourage your customers to convert, right? No doubt this factor should be on your checklist as you’re finding the right video production agency to hire and work with. Investing time and money into a video production project shouldn’t be taken lightly. However, there are so many important and critical elements to take into account when searching for an online video production company that will not only create great video content for you, but continue to help you succeed.

Being a full-service video production Phoenix company that has worked with industries and organizations of all shapes, sizes and avenues, we have seen first hand what business owners and decision makers are looking for as they are scoping out the perfect professional video agency to tackle their projects. No matter the type of video you are looking for or how you plan to capitalize on it through digital marketing efforts, consider these 9 tips on how to choose the right video production company.

9 Tips On How To Choose The Right Video Production Company

First Impression

According to Forbes, you only have 7 seconds to make a memorable first impression. So, when it comes to researching the right video production company to partner with, how are they standing out? Is their branding cohesive? Do they have that ‘WOW’ factor you are looking for? Are they active on their social media channels? These are all important questions to ask yourself when doing your due diligence and researching potential video production companies.

Browse Their Portfolio

This is a crucial tip when searching for a Phoenix video production company. Why? You want to be sure that the type of videos they are producing are aligned with your project vision and goals. Any video production company can simply make a video. But, a professional and experienced video agency will take your project to the next level. Browse through their work and even their YouTube channel to find different videos that catch your eye.

Understand The Video Cost

Before we dive into this one, let’s start off with this one word: quality. The cost of video production varies per video production company as there are many factors to consider. For instance, the location, whether or not you need actors, additional creative elements the video needs, and the size of the crew needed. Find a video production agency that provides an accurate quote and focuses on quality work. Quality video production working across multiple platforms like your website and social channels will result in more leads. Quality videos = quality leads.


Read Reviews

72% say that positive reviews make them trust a local business more. Online reviews will help give you clarity in your decision and get a great idea of who that video production company has worked with in the past. Read reviews and testimonials to understand how other businesses enjoyed (or disliked) their experience before solidifying your decision.

Digital Marketing Experience

Finding a national or local video production company that has a dedicated digital marketing team is a must. Think about it… video production is no longer just creating a 3 minute video for your website and calling it a day. If you’re going to spend the time and energy on a video, put that video to work on multiple platforms across the web with a video marketing strategy! The right full-service video agency will prioritize your long-term goals and how they can create video marketing content that speaks to your target audience.

Check Out Other Services

Look for other video production services that they offer. The best and top full-service video production companies offer in-house web design, digital marketing expertise, corporate photography, and even other diverse video production services. This way, you create a cohesive video marketing strategy that serves you long term. You also want a film production company that stays up to date with latest advertising and video trends. For instance, do they offer 360 videos or drone videography? Find a local video production company that can do it all, under one roof.

Meet The Team

Get to know the videography company you will be working with. Look for a team of highly skilled and experienced professionals who can bring your project to life. No only that, but a team who listens and produces exactly what you imagine and then some. Most importantly, you want to think long term just in case you need a video a few years later. Finding a solid team who wants you to succeed just as much as you do is key.

High-Quality Gear

The word of the hour is quality. We talked about how you should focus on quality videos but the equipment used to produce your videos is also a critical element. Don’t be afraid to ask questions about the type of equipment that will be used. Find a video production company that invests in their gear and uses high-quality equipment to promise successful results. Any videography company can create videos, but a professional video production company has all the bells and whistles to add that extra flare to your project.

Detailed and Creative

Last but not least, look for a video marketing agency that is detailed, organized, and creative. The video production process can be extremely in-depth so working with a video agency that is great at communicating, explains every detail and brings fresh ideas to the table will ensure expectations are met. Plus, a creative team will make your video stand out of the crowd.

video marketing production company

So, whether you are looking for the best video production companies or the best video advertising companies to help you accomplish your video goals, remember to take these points into consideration. The right film video production company will help bring your vision to life and produce content that will extend brand awareness for your company.

Here at Epic, we specialize in everything from corporate videos, sales videos, and training videos to graphic design, animation, and digital marketing services, making us one of the top and best video marketing companies. Our talented team is here to bring you all these services and more!

Let's Chat About Your Project!

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Promotional School Video & Education Marketing Examples https://epicproductionsllc.com/education-marketing/ Fri, 05 Jul 2019 19:18:38 +0000 https://epicproductionsllc.com/?p=11379 Looking to maximize next semester’s student recruitment and enrollment with education marketing? Check out a few of our best promotional school video examples. Everything from primary, secondary, high school and charter schools, this education marketing content makes for the best school promo videos. It’s crucial to show all of the major factors that make your campus, community, and staff so ...

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Looking to maximize next semester’s student recruitment and enrollment with education marketing? Check out a few of our best promotional school video examples. Everything from primary, secondary, high school and charter schools, this education marketing content makes for the best school promo videos. It’s crucial to show all of the major factors that make your campus, community, and staff so unique as well as what makes you stand out from other institutions.

There are many approaches to take when building an education marketing video strategy. A great school promo video will showcase the atmosphere and emotion of a school or even tell the story of the school through the perspective of students. In addition, a tour of the campus or hearing faculty give their point of view are also great video strategies.


Differentiating your campus from others with a creative marketing approach all starts with engaging web content. Our goal is to make it speak to both parents and potential students.

As a result, the most successful school promotional videos provide a mix of information. As a professional phoenix video production company, capturing educational videos that include emotion and authenticity is our bread and butter.

Check Out These Education Marketing Video Examples

0X
as many students would prefer to watch a video about a school than read about it
Video promotion is
0%
more effective than print and direct mail combined
0%
of college-bound seniors listed videos as the best way to learn about a campus


So, whether you need a school promotional video to highlight student recruitment or to express your academic offerings, education video marketing may be exactly what your missing.

Take an approach that is under-utilized and skip the brochures with a video that can be used on multiple platforms. More importantly, video production can be used in various digital marketing and social media campaigns. In addition, the average advertising costs when using video services are much lower across the board.

Our team focuses heavily on how we can express the features and benefits your campus offers outside of brochures. Your school is unique, and we’re here to showcase that. Not only will video production services improve your digital marketing strategy, with Epic, you increase your reach.

Video production is just the start, and from there our digital marketing team takes over. Take your education marketing videos to the next level, reaching wide audiences with strategic online advertising. Sound like a plan? Reach out to us today and let’s start your education marketing!

I Want An Education Promo Video

NEED AN EPIC ?

GET A QUOTE

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