Product video production doesn’t apply only to infomercial products, over the years beauty product videos are the number 1 searched video type researched on YouTube. Over one billion videos are watched every day in the US. No doubt that YouTube is one of the most influential strategies for brands to create awareness, drive sales and encourage customer retention. Epic Productions understands video visibility can be maximized through strategic, highly targeted YouTube placement. Using advanced customer algorithms and audience targeting technology, we work to deliver the best advertisements to the right audience at the right time in order to drive ROI and maximize results. The beauty and health industry rules YouTube, average beauty consumer spends up to 30 minutes in one sitting, researching brands or procedures. The top 10 ads on YouTube in 2014 averaged three minutes in length. That’s 47% longer than the videos on the Leaderboard in 2013. When viewers choose to watch an ad, there’s no time limit: Consumers are happy to stay tuned if the content stays interesting. Hence why the skincare experts at Solvaderm Skincare called upon Epic Productions to execute a product demonstration video discussing their product line and highlighting their pharmaceutical approach to skin care science.