BROADCAST MEDIA TV SPOT

PYRAMID FEDERAL CREDIT UNION

BROADCAST MEDIA TV SPOT

Although online advertising may appear to be taking over, broadcast media isn’t going anywhere yet. Broadcast advertising is changing its traditional mediums, moving towards precise TV targeting. Instead of targeting networks and shows, this new strategy allows precise targeting through demographics. Known as Addressable TV Advertising, this specific medium currently reaches 42% of U.S. households. This number is expected to rise to 74% by 2020. Broadcast media increases overall reach in contrast to only using online media distribution. Producing one video to use across multiple platforms makes joining the new age of TV advertising easy.

This video Epic created for Pyramid Federal Credit Union is used for their TV ads and online content. You might even see it on the air if you’re in the Tucson area! Pyramid Federal provides an array of financial services to their clients. This video highlights these services in a fun way. Additionally, the video shows all the different kinds of people that make up their customer base, not to mention some furry friends!

Creating a video to use across multiple advertising platforms is tricky. At Epic, we always aim to exceed the expectations of our clients. By consistently producing top notch TV commercial ads, we’ve built a foundation of trust with our clients. As a result, this is Epic’s seventh year shooting videos for Pyramid Federal! Delivering a high quality product is always our top priority. For this reason, we make sure that all of our work is visually stunning, engaging, and versatile so you can use your Epic production in a variety of ways. Most importantly, our clients reach their target audience, and as a result, experience increased business.


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