When projecting the key trends in credit union marketing for the year ahead, various experts narrowed in on key areas they expect to deliver the greatest results. Not surprisingly, digital ranked high on just about everyone’s list. Digital marketing continues to be the contributing credit union marketing strategy. In fact, most Board of Directors agree that allocating at least one-third of credit union marketing budgets for digital endeavors. That’s a jump from the 25% average found in a recent Gartner survey. Credit unions invest as much as $2 million or more to open a new branch and consider it an asset. Yet they spend less than $20,000 for marketing on their website and call it an expense. By the end of 2013, more than 188 million Americans watched 52 billion videos. That number is expected to increase to upward of 201 million by 2017, according to visual content company, Invodo. So how should credit unions get their video content to stand out from the crowd, with storymonials. There is too much marketing sameness out there, so bringing that relevance, that emotional nature of real members dealing and make it about them. Pima Federal Credit Union set the bar utilizing their video content from a marketing perspective and from a brand-building perspective. Animated television ad or web video content for Pima Federal Credit Union in Tucson, Arizona and produced by Epic Productions, LLC. The average user spends 88% more time on a website with video.