A dealership corporate video is great web content for potential consumers, catering to Millennials who make the most car purchases over other generations. A dealership corporate video can also serve as great automotive online advertising, either organic or paid, YouTube the second largest search engine in the world. Thoroughbred Nissan is Southern Arizona’s Premier Nissan Dealership who called upon Epic Productions to produce a dealership corporate video that tells their story and represents the integrity of their brand. A family owned and operated dealership that has been in Tucson for over 45 years, Thoroughbred Nissan separates themselves from the rest by treating their customers like family. This project is a fine example of a corporate video that easily conveys the traditions of Thoroughbred Nissan through the use of top of the line video production services.

In addition to this dealership corporate video, Epic also produces monthly promotional videos that reveal Thoroughbred’s fluctuating incentives to the car buying market in Tucson. We see these media pieces come to life by internally placing them throughout local television advertising or YouTube pre-rolls (YouTube commercial placement), to maximize exposure and magnify the efforts of their sales team.

Corporate videos are an essential tool used to dominate web content, as web content videos displayed on a site’s homepage keep the duration of visitors longer, lowering bounce rates and leaving mutual understanding of the overall brand through storytelling. Although storytelling has changed significantly in the digital era, the consistent measures still appeal to new and returning customers to establish brand recognition in a more efficient and modern way.

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