YouTube educational videos attract near and far. YouTube is the second largest search engine, a video that speaks to the masses increases brand awareness. This educational video addresses the brand as a whole, where as having multi-videos addressing each school’s location speaks to your audience on a geographic level. Being there when customers are looking for you is key, so when parents know of a school they want to check out the locations. Search engines and many mobile apps rely on location data from these data sources to provide search results. BASIS called upon Epic Productions to create a creative and noteworthy YouTube educational videos, each highlighting a schools campus, by doing to this helps schools reach targeted audiences per location promoting their excellence in education. BASIS Schools are primarily charter schools, ranked among the top academic programs in the nation. By promoting each campus via YouTube this national school is able to gain local awareness and rank higher in local search versus one video that speaks to one geographic location, BASIS understands the importance of brand awareness and educational videos on YouTube.