A healthcare marketing video attracts new patients but also reassures existing patients are in good hands in hopes to keep them coming back. In order to effectively create a solid healthcare marketing strategy, objectives must be addressed by tone, and video is the ultimate channel to utilize. Banner Children’s Diamond Children’s Medical Center called upon Epic Productions after their marketing strategy was set and in effect, mid-campaign. They realized that the utilization of video content, in conjunction with the print and radio ads already in circulation, would greatly assist in benefiting their pre-existing healthcare marketing efforts in the Tucson area. Not only did this video drive awareness to existing campaigning initiatives, it also served as a re-marketing tool. For example, parents interested in shopping may have most likely seen the indoor advertisements in the mall and based on their demographic/geographic location, the video can be triggered to serve the parents when they are making online searches, therefore engaging a full circle campaign initiative. Video content is a great awareness tool and assists in providing clarification to parents and addressing frequently asked questions and concerns. Banner Children’s health awareness video creates a community among parents, addressing common situations, reassuring comfort in decision making and conveying that they are not alone. The Banner Children’s Medical Center video also addresses how they specialize in emergency medical treatment in a welcoming, kid-friendly atmosphere. No parent wants to feel alone, especially if it’s serious. An explainer video is a short 1 to 3-minute video that helps explain a complex subject in a short, but fun and compelling way. Videos addressing FAQs (like this one) make it 53 times more likely to appear on Google’s first page. Check out more animation work from our in-house Art Department! Let us help you tell your story and address the concerns and questions your audience has.