IPSecure is a tech company that helps their clients protect critical intellectual property and products, by removing copies and cheap knock offs of their products from Amazon. When 40 cents of every dollar spent online passing through Amazon, that’s a big deal. IPSecure came to Epic asking for help with how to explain a really complicated technical process, with a simple easy to digest example. Our creative team decided that there’s nothing worse than buying something on Amazon only to realize when it arrives, its not the quality “authentic” product you were expecting. Well, we took that experience to metaphorical high “or low” and thought, what if you married your dream guy only to find out later you got the cheap knock off version? And so “ Knock Off Jim” was born.