LOCAL TELEVISION ADVERTISING
ODYSEA IN THE DESERT
Sometimes, new customers are in your own backyard and with local television advertising, it’s easy to appeal to the masses. With local TV advertising, it can be a a challenge to measure the return on investment (ROI) but it’s a solid option when you’re trying to generate brand awareness. It’s crucial to advertise locally, especially if the business or industry you’re in is new to the area. Not only that, regardless if you’ve been family owned and operated for 50 years or you’re new to AZ, getting the word out through TV advertising can build the hype that is needed. Businesses see large spikes in visitors and sales when promoting locally.
Local Television Advertising Examples
Epic shot this local TV production on location at OdySea in the Desert in Scottsdale, Arizona. As you can see, this was an exciting shoot that involved everything from laser tag to sharks! OdySea opened in Fall of 2016 as an entertainment destination with hopes of becoming Arizona’s top tourist spot. They have many attractions including OdySea Aquarium, Dolphinaris, and Butterfly Wonderland. They reached out to Epic because they wanted to show these using video. Although this video is only 30 seconds long, it successfully captures the fun and inviting atmosphere of OdySea in the Desert. Shorter videos like this are also perfect for social media.
Epic shot all the footage for this project in one day. As a result, it was all hands on deck as the Epic Team rotated through all the different shooting locations on set. Big projects like this require an experienced team. Juggling all the different elements of a video production is no small task. It takes planning, coordination, and skill to create a high-quality local television ad like this! Our capable team can tackle any project with confidence.
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