MARKETING STRATEGIES FOR SENIOR LIVING COMMUNITIES
There are many marketing strategies for senior living communities that will effectively communicate to potential customers. At Epic, we specialize in digital marketing strategies that target your audience directly through the use of video production, web design, and online advertising.
With assisted living marketing, we focus on showcasing why someone would want to live in a certain community. The marketing strategies we discussed for Renaissance Villages, a senior living community in California, did just that. So, let’s take a glimpse at some of the work we did with them and how it worked.
Renaissance Villages came to us looking for both a new website and videos to match. Senior living marketing requires a special approach and it’s important to show why potential residents would want to live in a certain community. The first step to this is web design, understanding what makes an assisted living community stand out.
A company’s website is a moment of truth throughout the customer journey. Epic’s online marketing services combine style and functionality. For Renaissance specifically, we created a user-friendly website design that encourages customers to take action, learn more information about their various living options, read through blog content. Plus, it was the perfect place to house their new video production content.
Both videos produced for Renaissance Villages surround that sense of community they have already built. Interviews from current residents showed why they love the senior living community so much. By creating an emotional connection, it’s easy to build trust. In addition, we wanted these videos to be consistent with their marketing strategy and web design.
Video production is the most effective way to communicate your community to future residents and is the most cost-effective way to spread awareness through online advertising. Video marketing strategies work well for senior living homes, displaying the sense of community and providing viewers with an inside look at the culture of the facility.
The next step is to then properly promote your content to targeted audiences. Don’t let your videos go unseen; Epic using strategic marketing techniques to properly place yours ads to get optimal results. With constant monitoring, your online advertising plan will get the right customers knocking at your door.
Assisted living marketing takes all of these components; video, web design, and online advertising. Epic is a full-service video production company that puts these pieces together, creating high-quality marketing for all our clients.
Start a Marketing Strategy for your Senior Living Community
Now that Renaissance Village has an assisted living marketing strategy including web design, professional video production, and digital advertising, they can reach a large audience with a cohesive and consistent message. That’s what we do here at Epic Productions. We’re a video production company that creates a game plan that will work and continue to help your business thrive.
Epic is a full-service video production agency that specializes in everything from video production to digital marketing services. We’ve been able to stack years of experience and produce quality content that will work for you. Video production, web design, and digital marketing are not a one size fits all deal. Epic helps businesses create a unique approach in order to see real results, which is why we’re one of the top production companies in Phoenix. See for yourself! Let’s chat about your next project.