Product video demonstration allows for your viewers to grasp the concept of what it is you are selling. How do you make a product video? Well, whether it’s a kick starter video, a motion graphics video, product demo video, or a 360 product video, there are many routes to take. Eco Maxx needed a product video to effectively describe their newest product, the Eco Maxx Cabin Air Filter. Since their product was new to the market, creating informative content was crucial. In addition, we wanted to produce an interactive product demo video showing buyers a complete product demo.

For their new product launch video, we enticed viewers by showing them a common problem everyone faces. From there, we showed the solution; the Eco Maxx Cabin Air Filter. Through animation and having a host on camera demonstrate their product, we were able to produce a product demo video that guided viewers step by step. Through product demo videos, you’re guiding consumers down the buyers funnel. Did you know that 65% of people navigate over to a site after viewing a related YouTube video? Our video and editing team here at Epic is all in-house and strives to provide a unique approach to every new project. Want to check out more product videos? See how a product video can enhance your brand and website!