With 4.5 billion active internet users in the world, how are you focusing on engaging new and existing customers? Growing your online presence and claiming stake in this digital era can seem daunting, yet, designing a game plan to reach your audience is key to your success. The most effective thing you can do for your business is implementing best practices to expand your reach.
In fact, increasing brand recognition should be at the top of your priority list.
Coming up with a strategy to increase your online presence that will serve you long term rather than hoping for short term results is what will set you apart from the competition. Maintaining visibility in your market is essential for long term profitability and continued investment.
That being said, let’s take a look at how to grow your online presence with these 4 tips!
How To Grow Your Online Presence
Become An SEO Guru
Many business owners seem to skip over this tip which is your number one weapon for long term visibility. Claiming that online real estate and owning search terms relevant to your business will allow you to grow in search engine rankings over time.
SEO (search engine optimization) is more than just incorporating the relevant keywords into your website and content, it’s a skill that takes monitoring and analyzing results to understand what works best in your market.
Both on-site SEO and off-site SEO are critical when trying to grow your online presence. This is because both serve different purposes that are essential when expanding your online reach. On-site SEO is directly related to the content you have on your website and making sure it’s answering the questions your audience is looking for. Off-site SEO focuses more on the technical aspects including page speed, load time, and even incorporating backlinks.
Developing an SEO strategy casts a wider net for your website to be found online. Coming up with a game plan to write more blog content, optimize your current web pages, and build credibility will guarantee organic rankings and results down the line.
Start A Blog
Like mentioned in the first tip, writing blog content that is relevant to your industry and answers the questions your customers are looking for will help increase your online visibility. Creating a content strategy in order to broaden your reach will not only help your organic traffic, but you can provide value to potential customers.
Providing value and educational content is your best tool for building momentum and trust with your audience. Starting a blog that’s search engine optimized will allow Google and other search engines to crawl your web pages and serve your content to the right people.
Starting a blog doesn’t have to be overly complicated. Simply find the topics within your industry as well as the topics your business focuses on to provide insightful yet informational content!
Be Active On Social Media
Growing your online presence means being active where your customers are active and spend the majority of their time. Did you know there are over 3.8 billion social media users worldwide? With this number increasing daily, it’s a no brainer to create social media channels and be consistent on them.
If you don’t already have a social media presence, today is the day to start. Find the social media platforms that will best serve your business and customers. Less is more and consistency is key. There is no need for every social media outlet if you are not going to use it. Find the mediums that your audience is on and engaging to properly create a social media strategy.
Social media is one of the best ways to expand your online reach as you can integrate these channels into your website, stay relevant, and communicate with new and existing customers.
Produce Video Content
Speaking of social media outlets, let’s talk about YouTube. Creating video production content for YouTube, your website, and other video platforms is an ideal way to expand your digital reach.
As Google owns YouTube, your video content has the opportunity to show up in search results giving you another chance to generate organic traffic. Not only that, but according to WordStream, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Video makes it easier to digest topics and is also more engaging to users.
Similar to writing blog content, produce videos that walk users through your services as well as talk about topics related to your industry.
Ready To Expand Your Reach?
No matter what industry or business you are in, focusing on growing visibility online is crucial if you want to stay in line with the competition. With over 4.4 million blogs being posted each day, the only way you will increase engagement and exposure is by developing a plan to be seen online.
As a full-service video production and digital marketing agency in Phoenix, our team of professionals is here to help grow your brand and increase leads. Let’s work together to design a marketing strategy that will work for your business.