Marketing for small businesses can be challenging, there are so many options yet so little budget. The most inexpensive small business marketing ideas are those that serve long-term. This is where digital marketing comes into sight. Just as the eye has serval components that all serve an important purpose, so does digital marketing. In this marketing case study we highlight how a website and video campaign established a cost effective online marketing strategy.
This small business marketing idea for a locally owned and operated optometrist was designed with the consumer in mind. Creating a mobile-optimized website with creative content and advertising strategies to guarantee a smooth user-flow and sales funnel. Each goal serves an important role in the overall success of their marketing efforts. Before diving in, getting a clear understanding of their goals helps develop a strong foundation to build upon. This allows us to design a unique marketing strategy that will stay ahead of their competition and get more patients in the door.
Establish brand identity while strengthening online reputation and presence.
Produce and curate content that’s suitable for all online platforms and to be used in store.
Develop an online strategy to reach target audience and draw in new customers.
No matter what industry you’re in, your website is the hub of all communications. For this local optometrist, Epic helped generate 188% new leads to the website.
In order to be the expert in your field, you have to be the expert online too. By writing blog content that answered the questions potential patients are asking, we increased organic traffic by 5,000 users per month.
Video content is taking over online content and by producing an animated video showcasing their products and services, over 12,000 views were generated.
The best way to keep the conversation going is through social media outlets. Through consistent posting, they gained over 2 million impressions.
With a unique marketing strategy in place, this eye care practice increased patient forms by 16% compared to 2017.
By sending out monthly emails, brand recognition and users to the specials page were increased by 80%.
A website, email campaigns, blogging and social media are just a few inexpensive small business marketing ideas that strengthen brand awareness. Being a diverse video and digital marketing agency, our client base covers local mom and pop shops to large corporations nationwide. Without proper execution and consistency, results like these aren’t easy. Luckily, we have a team of digital marketing and video production experts that know just how to create lasting, effective content. Take a look at the many video production services we offer and imagine the possibilities! Reach out to us today by filling out the form below to start growing your business.