inexpensive small business marketing ideas

Inexpensive Small Business Marketing Ideas | Optometrist Case Study

Marketing for small businesses can be challenging, there are so many options yet so little budget. The most inexpensive small business marketing ideas are those that serve long-term. This is where digital marketing comes into sight. Just as the eye has serval components that all serve an important purpose, so does digital marketing. In this marketing case study we highlight how a website and video campaign established a cost effective online marketing strategy.

OBJECTIVE

This small business marketing idea for a locally owned and operated optometrist was designed with the consumer in mind. Creating a mobile-optimized website with creative content and advertising strategies to guarantee a smooth user-flow and sales funnel. Each goal serves an important role in the overall success of their marketing efforts. Before diving in, getting a clear understanding of their goals helps develop a strong foundation to build upon. This allows us to design a unique marketing strategy that will stay ahead of their competition and get more patients in the door.

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    Rebranding

    Establish brand identity while strengthening online reputation and presence.

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    Relevant Content

    Produce and curate content that’s suitable for all online platforms and to be used in store.

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    Brand Awareness

    Develop an online strategy to reach target audience and draw in new customers.

GOALS

Website
  • Create a mobile-optimized and user-friendly website.
  • Implement effective SEO strategies for optimal visibility.
Blogging
  • Curate blog content based on keyword search trends.
  • Blog once a month utilizing key SEO measures.
Video Content
  • Produce an animated video showcasing eye care services.
Social Media
  • Post 2 times a week and actively engage on all platforms.
Email Marketing
  • Send out monthly newsletters promoting specials and blogs.
Google Advertising
  • Create an inexpensive marketing strategy to reach new patients and retarget users who have been to the site in the past.

RESULTS

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    Mobile-Optimized Website

    No matter what industry you’re in, your website is the hub of all communications. For this local optometrist, Epic helped generate 188% new leads to the website.

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    Blogging

    In order to be the expert in your field, you have to be the expert online too. By writing blog content that answered the questions potential patients are asking, we increased organic traffic by 5,000 users per month.

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    Video Content

    Video content is taking over online content and by producing an animated video showcasing their products and services, over 12,000 views were generated.

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    Social Media

    The best way to keep the conversation going is through social media outlets. Through consistent posting, they gained over 2 million impressions.

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    Google Advertising

    With a unique marketing strategy in place, this eye care practice increased patient forms by 16% compared to 2017.

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    Email Marketing

    By sending out monthly emails, brand recognition and users to the specials page were increased by 80%.


inexpensive small business marketing ideas

A website, email campaigns, blogging and social media are just a few inexpensive small business marketing ideas that strengthen brand awareness. Being a diverse video and digital marketing agency, our client base covers local mom and pop shops to large corporations nationwide. Without proper execution and consistency, results like these aren’t easy. Luckily, we have a team of digital marketing and video production experts that know just how to create lasting, effective content. Take a look at the many video production services we offer and imagine the possibilities! Reach out to us today by filling out the form below to start growing your business.


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