Searching for a trending marketing opportunity to increase brand awareness, educate new clients, and tell your story visually? We’ve got you. Video content is one of the best additions to your overall marketing strategy for numerous reasons.
In fact, according to HubSpot, 81% of businesses use video as a marketing tool and this is up from 63% over the last year. Simply put, it makes sense why video content is moving to the top of marketers to-do lists.
As a video production company headquartered in Phoenix serving client’s nationwide, we have seen first hand how videos are used for marketing purposes across the web. With that knowledge, we know that a video is so much more than just a video. It’s a timeless and evergreen form of content that can be chopped, and molded into a multitude of valuable pieces of content for multiple channels online.
How To Maximize Your Video Content
In order to maximize your video content, you must 1.) work with a professional video production company and 2.) be open-minded to the endless amount of opportunities your video will provide. Let’s dig deeper into getting the most out of your video content.
1.) Include Video On Your Website
According to Oberlo, the average user spends 88% more time on a website with video. Think about it, including video content on various pages of your website encourages users to increase their session time resulting in more quality conversions. The best way to approach this is to consider the various services or products you offer and create content based on those pages of your site.
Regardless of the industry you’re in, providing helpful videos explaining your services or products will guide users through your site. For example, start with a corporate video on your homepage and perhaps an animated video production on your about page. Not every business or organization is the same meaning your video marketing strategy will be unique and tailored to your needs.
Most importantly, having video content on your website assists with your SEO and organic rankings. In fact, a website is 53 times more likely to reach the front page of Google if it includes video (Insivia). Ready to soar to the top of Google results? Video will help you get there.
2.) Post On Social Media
Taking advantage of your social media platforms is key to increasing engagement and growing your channels. Additionally, it’s another place for your videos to live. Let’s take a look at a few noteworthy social media video stats to start this section off right.
Users view an average of 8 billion videos per day on Facebook.
82% of users mainly watch video content on Twitter.
65% of impressions from an ad on Instagram come from videos.
Video campaigns have an 82% view rate on LinkedIn.
It’s crucial to post engaging content on all social media platforms. In fact, according to Social Media Today, 93% of businesses gain a new customer as a result of posting a video on social media. With these channels, you have an opportunity to reach a larger digital audience and increase potential leads to your business.
3.) Promote Your Videos
What’s the purpose of creating your video? You don’t want to spend time, energy, and money on a video production so no one sees it. Having a digital marketing strategy in place to allow your video to reach your target audience is crucial if you want to get the most bang for your marketing dollars spent. More importantly, video advertisements on the Google Search Network and social media can increase your overall conversions.
According to Tubular Insights, 73% of B2B marketers say video positively impacts their ROI. This means as you’re creating a marketing strategy to implement, focusing on an omnichannel advertising approach will ensure you create the largest impact at the lowest cost. However, it is important to note that you produce video ads that will perform well for your audience as 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes (Ad Age). As you can see, there are many different factors that go into developing content that works for your business. It’s important to work with a video production company that can help create video content that will convert your views into quality leads.
4.) Optimize Your Video
Video SEO, in a nutshell, is optimizing your video to be indexed and ranked on the search engine results pages for relevant keyword searches. There are several steps you can take to effectively optimize your video whether it be on YouTube or Vimeo but regardless, it’s absolutely critical to optimize your video for search. Take a look at our very own Video SEO Guide to learn step by step how to optimize your video for optimal visibility and reach.
5.) Share, Share, Share
Want to spread awareness quickly? Send a mass email with your video production content internally or via a monthly newsletter to prospects and clients. In fact, adding video to your emails can increase click rates by 300% (HubSpot). What better way to increase brand recognition than with emails that entice users to take action? Including film content in your email marketing strategy will allow potential leads to get to know your business on a personal level, all while being entertained.
Getting the most out of your video content should be at the top of your goal list. Video content has grown tremendously year over year and will continue to climb in popularity. Maximize your video content and watch your business goals get checked off your list. Ready to develop a fresh video marketing strategy? Our video production and digital marketing team is here to help.