Recruiting qualified employees can be a challenge for just about every industry. While there are many platforms, social media recruiting proves to be the most effective. Combined with a mobile site and quality content, social media recruiting techniques appeal and reach your market directly. There are many benefits of social media recruiting. Social media recruiting strategies allow for bold, unique messages to tons of viewers without breaking the bank.

First, we know that Social media recruiting techniques are sometimes approached skeptically because the ROI isn’t always clear. Yet when looking for employees, Epic’s social media recruiting techniques are proven to increase applications. In the US alone, 77% of the population has at least one social media platform. This means with a click of a button you can reach far more people for less money than traditional recruiting. Additionally, people want to see authenticity of a company and social media strategies allow you to do just that.

Through an integrated social media recruitment strategy template, we grab the viewer’s attention instantly. What are the key ingredients? Social media videos, professional photography, a mobile optimized website and a targeted digital marketing plan. Let’s look at some social media recruiting examples and see the results we got. Check out the numbers below that show the success of our campaign after just one month!

The easiest way to grab attention on a social media feed is through video and images. Video is shared up to 1,200% more than images and text combined, which means more organic engagement on your content. Epic Productions stays updated with all the latest video marketing trends so that your content is sure to be on top and getting followers engaged.

Then, show off your facilities, department culture, mission and work ethic in a sharable video series. Check out this example of a social media recruiting video where we found a fun and creative way to recruit police applicants!

Next up, the visuals! Social media recruiting best practices include professional, eye grabbing photography. The visuals of your company will be one of the first impressions with your customers and potential applicants. Make sure you put your best foot forward with Epic’s social media recruiting techniques. Our team of photographers and our award-winning art team only produces the best work for our clients.

Lastly, your website should be the hub of your recruiting marketing strategy. This is where you’ll funnel audiences from all other platforms which is why it’s necessary that your website and campaigns are optimized for mobile. Approximately 60% of job seekers start their search via smartphones and tablets, so you want to make sure the experience is just as good on those devices.

Epic experts build websites from scratch to fit your exact needs. Let your company shine through a modern, engaging website and watch your applicant numbers soar.