Average Advertising Costs Throughout Phoenix

When comparing average advertising costs across all mediums, TV advertising costs are pricier when compared to Google, YouTube, and Social Media. Cost per 1,000 impression (CPM) is decreasing throughout the Phoenix metro-area and will continue to do so. As more media platforms allow for more multimedia placements, the inventory for video on websites has opened up immensely. Being that Google …

video email marketing

Add Video to Your Next Email Marketing Campaign

A video email marketing campaign is a great strategy to revive your marketing efforts as a solid retargeting strategy. Also, it’s a solid jumpstart to gain traction and generate the most video views. Retargeting or remarketing is about re-engaging existing customers or returning customers. These audiences are already familiar with the brand, the introduction has already been made. Much like …

digital marketing

What is Digital Marketing?

  Digital Marketing is the implementation of getting your ducks in a row. This means promoting through electronic outlets organically before you dive into online advertising. Before spending money in this “Pay to Play” environment, we suggest getting the following: A Strong Website Design, Powerful and to the Point Content, and Branded and Cohesive Social Media Platforms. Being that everything …

youtube video advertising

Does Length Make A Difference In Your YouTube Video Advertising Efforts?

A seriously debated question for all producers; when it comes to YouTube video advertising, does the length make or break your video ad? How quickly can you captivate your audience? If it’s too long, will it begin to bore a viewer? It’s said that to really capture your audience’s attention, you should do so within 6-10 seconds in order to …