Below you'll find a list of all posts that have been tagged as “Digital Advertising”
Still not sure how to advertise on Google & YouTube? Here’s a couple Phoenix Search Engine Marketing campaigns highlighting how SEM & SEO work together. Search engine marketing (SEM) is NOT the same thing as search engine optimization, (SEO). While the two work well together, SEM is paid traffic whereas SEO is organic traffic (free). Search engine marketing is a …
When comparing average advertising costs across all mediums, TV advertising costs are pricier when compared to Google, YouTube, and Social Media. The overall cost per 1,000 impressions (CPM) is decreasing throughout the Phoenix metro-area and will continue to do so. As more media platforms allow for more multimedia placements, the inventory for video on websites has opened up immensely. Being …
