Average Advertising Costs Throughout Phoenix

When comparing average advertising costs across all mediums, TV advertising costs are pricier when compared to Google, YouTube, and Social Media. The overall cost per 1,000 impressions (CPM) is decreasing throughout the Phoenix metro-area and will continue to do so. As more media platforms allow for more multimedia placements, the inventory for video on websites has opened up immensely. Being …

Most Cost-Effective Targeting Method Thus Far | Comparing geo-fencing marketing to other campaign targeting methods, we found it was least expensive per click because no competitors were bidding on this inventory or this strategy. We’ve bid on the search term “Auto Mall” before and it was costly due to the supply and demand. This means that other dealerships have bid on this keyword before and are will usually pay up to $2.00-$3.00 per click, depending on their budget. Targeting by interests is also another targeting strategy, however, not always the most cost effective and precise.

Taking Geo-Targeting for a Test Drive

Geo-targeting marketing is a hot and cost-effective trend in the ever-changing world of digital advertising. Epic Productions took this strategy for a test drive, presenting a geo-targeting marketing case study for a mobile-centric marketing campaign initiative. You will see how we strategically, yet geographically, target potential customers based on their location. Being at this certain location can trigger your campaign …

red epic camera

Image Innovation On The Rise: Red Epic Camera

We have a new addition to the Epic Productions family, the Red Epic camera, technically referred to as the Red Dragon. A professional video camera used by some of the most prestigious film producers in this industry. Cinematographic magic has been filmed on the Red Dragon numerous times even including Oscar nominated movies: I suppose its only fitting to physically …

why is video marketing so effective

Do You Know Your Target Audience? Meet Generation C!

Why is video marketing so effective is not the question. Have you met your target audience is the question! Video content is considered the most successful type of web content. If you’re the small percent of businesses that has a website with no video marketing content, then your target audience isn’t Generation C, who sets the trends and determines what’s …