A video email marketing campaign is a great strategy to revive your marketing efforts as a solid retargeting strategy. Also, it’s a solid jumpstart to gain traction and generate the most video views. Retargeting or remarketing is about re-engaging existing customers or returning customers. These audiences are already familiar with the brand, the introduction has already been made. Much like …
3 Industries That Should Be Using Animated Explainer Videos
Are explainer videos the right marketing tool for all industries? There is no right or wrong answer here, but as one of Arizona’s top production companies, we’ve seen huge success with the explainer video projects we’ve worked on. It’s one thing to use animated explainer videos but another to place them on your website and other marketing outlets. Industries and …
Does Length Make A Difference In Your YouTube Video Advertising Efforts?
A seriously debated question for all producers; when it comes to YouTube video advertising, does the length make or break your video ad? How quickly can you captivate your audience? If it’s too long, will it begin to bore a viewer? It’s said that to really capture your audience’s attention, you should do so within 6-10 seconds in order to …
Taking Geo-Targeting for a Test Drive
Geo-targeting marketing is a hot and cost-effective trend in the ever-changing world of digital advertising. Epic Productions took this strategy for a test drive, presenting a geo-targeting marketing case study for a mobile-centric marketing campaign initiative. You will see how we strategically, yet geographically, target potential customers based on their location. Being at this certain location can trigger your campaign …
Image Innovation On The Rise: Red Epic Camera
We have a new addition to the Epic Productions family, the Red Epic camera, technically referred to as the Red Dragon. A professional video camera used by some of the most prestigious film producers in this industry. Cinematographic magic has been filmed on the Red Dragon numerous times even including Oscar nominated movies: I suppose its only fitting to physically …
Do You Know Your Target Audience? Meet Generation C!
Why is video marketing so effective is not the question. Have you met your target audience is the question! Video content is considered the most successful type of web content. If you’re the small percent of businesses that has a website with no video marketing content, then your target audience isn’t Generation C, who sets the trends and determines what’s …