video email marketing

Add Video to Your Next Email Marketing Campaign

A video email marketing campaign is a great strategy to revive your marketing efforts as a solid retargeting strategy. Also, it’s a solid jumpstart to gain traction and generate the most video views. Retargeting or remarketing is about re-engaging existing customers or returning customers. These audiences are already familiar with the brand, the introduction has already been made. Much like …

explainer videos

3 Industries That Should Be Using Animated Explainer Videos

Are explainer videos the right marketing tool for all industries? There is no right or wrong answer here, but as one of Arizona’s top production companies, we’ve seen huge success with the explainer video projects we’ve worked on. It’s one thing to use animated explainer videos but another to place them on your website and other marketing outlets. Industries and …

youtube video advertising

Does Length Make A Difference In Your YouTube Video Advertising Efforts?

A seriously debated question for all producers; when it comes to YouTube video advertising, does the length make or break your video ad? How quickly can you captivate your audience? If it’s too long, will it begin to bore a viewer? It’s said that to really capture your audience’s attention, you should do so within 6-10 seconds in order to …

Most Cost-Effective Targeting Method Thus Far | Comparing geo-fencing marketing to other campaign targeting methods, we found it was least expensive per click because no competitors were bidding on this inventory or this strategy. We’ve bid on the search term “Auto Mall” before and it was costly due to the supply and demand. This means that other dealerships have bid on this keyword before and are will usually pay up to $2.00-$3.00 per click, depending on their budget. Targeting by interests is also another targeting strategy, however, not always the most cost effective and precise.

Taking Geo-Targeting for a Test Drive

Geo-targeting marketing is a hot and cost-effective trend in the ever-changing world of digital advertising. Epic Productions took this strategy for a test drive, presenting a geo-targeting marketing case study for a mobile-centric marketing campaign initiative. You will see how we strategically, yet geographically, target potential customers based on their location. Being at this certain location can trigger your campaign …

red epic camera

Image Innovation On The Rise: Red Epic Camera

We have a new addition to the Epic Productions family, the Red Epic camera, technically referred to as the Red Dragon. A professional video camera used by some of the most prestigious film producers in this industry. Cinematographic magic has been filmed on the Red Dragon numerous times even including Oscar nominated movies: I suppose its only fitting to physically …

why is video marketing so effective

Do You Know Your Target Audience? Meet Generation C!

Why is video marketing so effective is not the question. Have you met your target audience is the question! Video content is considered the most successful type of web content. If you’re the small percent of businesses that has a website with no video marketing content, then your target audience isn’t Generation C, who sets the trends and determines what’s …