types of video advertising

Types of Video Advertising: YouTube, Facebook, Instagram, and SnapChat

There are many different types of video advertising options throughout various online platforms including optimizing your video for YouTube, Facebook, or Instagram. It’s crucial to know video ad formats to be able to successfully cater to your target audience. From Facebook video ad formats to YouTube ad formats, one size does not fit all. No matter how great of a video you have, it’ll be ineffective if the formatting is poor or target audience isn’t available. Have no fear, Epic Productions is here to give you ideas for online video advertising. Put your mind at ease knowing that your video advertisement will be formatted and presented correctly with these guides. Scroll through and find out how and where different types of video ads work the best, then implement it into your digital strategy and watch your numbers soar!

Types of Video Advertising and Things to Consider:

types of video advertising

Display Ads

Display video ads are similar to that of a banner advertisement but plays a video instead. This means they play at the top, sides or within a website, like a banner, without the viewer needing to push play and without the option to skip. These types of video ads can be longer in length but it’s recommended to stay between 15–30 seconds. You still need to be short and appealing enough to grab attention. The Google Network consists of over 90 million website partnerships. Much like TV commercials, thats a lot of eyes! Hence why tourism and local attractions video ads thrive on the display network.

Pros

  • 8x higher click through rates than banner ads
  • Reaches a wide audience, over 90 million sites
  • Blends with content leading to effortless engagement

Cons

  • Not compatible with some older websites
  • Not the cheapest option
360 video

Types of 360° Video and VR

360° videos and photos are blowing up in video advertisement popularity. This type of video ad allows viewers to interact and explore within the video, moving to see every angle possible. All industries can benefit from 360 video, as it allows for so many possibilities and creativity. Advertise it through the Google Merchant Center and generate store visits!

Pros

  • Increased engagement
  • Up to 40 minutes on most platforms
  • Generates store visits
  • New and unique content

Cons

  • Mobile centric
  • Specific to certain platforms
  • Not relevant for every video purpose
youtube

Types of YouTube Videos

YouTube, the home of video content and second largest search engine! If it’s not already, this should be one of the number one places to house your content. YouTube provides a number of options for video ads and focuses on generating views. The main types of video advertisements on YouTube are skippable (skippable after 5 seconds), non-skippable (15 seconds), non-skippable mid-roll (10–30 seconds) and bumper video (non-skippable 6 seconds). All of these play before the viewer’s content except for mid-roll, which surprises viewers in the middle of their video. These video ad formats are applicable to almost all industries and become even more effective with targeting. With YouTube Advertising Targeting, you’re able to clearly define your audience and target them specifically, an affordable video ad option for increasing brand recognition.

Pros

  • Expand your reach and brand recognition
  • Great for long-term campaigns
  • Best platform for longer videos

Cons

  • Not optimal for niche markets
  • Isn’t best for driving traffic to your site
  • National average click-through-rate is .10%
facebook newsfeed video ads

Types of Facebook Videos

Facebook newsfeed videos are great for increasing engagement with your audience, as they appear as a post in their feed. With the ability to easily share, comment, and like, newsfeed video ads are a great strategy for online shoppers and getting people to your site. Additionally, newsfeed video ads are affordable while getting content in front of your target audience. Remember that most people scroll through their stories without sound, so visuals and captions are crucial. This is the time to get fun and creative! If you’re looking for fresh social media video ideas, check out this Facebook video campaign.

Pros

  • Best for organic results, comments and shares
  • Affordable for amount of views

Cons

  • Promotes engagement
  • No required watch time
  • 85% of audience will watch with no sound
vertical videos

Types of SnapChat and Instagram Videos

Vertical videos used to be avoided at all costs and still occasionally have that stigma today. But with social media taking over on mobile, landscape content just doesn’t work as well. Specifically with Snapchat and Instagram stories, your video ad format has to be vertical to blend in and appeal to your viewers. The max time on this format is about 10–15 seconds and is strictly tailored to mobile. Since the users already have their phone in their hand, this strategy is great for increasing app downloads. These types of video ads appeal to the younger crowds and should be eye-catching within seconds. Check out the various versions catered for Buyer Hunt, the latest home buying app.

Pros

  • Great for younger audiences
  • Markets to the masses

Cons

  • Max length of 15 seconds
  • Quick, not optimal for brand introduction
  • Easily skipped

Types of Video Advertising For You

There you have it! If you know your audience, you know your online video strategy. When comparing the average cost of digital advertising to traditional advertising, it makes sense to optimize for the right size and get started immediately. At Epic Productions, we have a well-equipped staff ready to guide you through the video production process as well as the digital marketing strategy of distributing it. Not sure where to start? No problem. Learn more about our digital marketing services or reach out and we’ll figure out what works best!

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