You’re on the hunt for a video marketing production company that can produce an engaging video that will encourage your customers to convert, right? No doubt this factor should be on your checklist as you’re finding the right video marketing production company to hire and work with. However, there are so many important and critical elements to take into account when searching for a video production company.
Being a full-service video production company that has worked with industries and organizations of all shapes, sizes and avenues, we have seen first hand what business owners and decision makers are looking for as they are scoping out the perfect video agency to tackle their projects. No matter the type of video you are looking for or how you plan to capitalize on it through digital marketing efforts, consider these 9 tips on how to choose the right video marketing production company.
9 Tips On How To Choose The Right Video Marketing Production Company
According to Forbes, you only have 7 seconds to make a memorable first impression. That’s it. So, when it comes to researching the right video production company to work with, how are they standing out? Is their branding cohesive? Do they have that ‘WOW’ factor you are looking for? Are they active on their social media channels? These are all important questions to ask yourself when doing your due diligence and researching potential video marketing agencies.
Browse Their Portfolio
This is a crucial tip when searching for a video production company. Why? You want to be sure that the type of videos they are producing are aligned with your project vision and goals. Any video production company can simply make a video. But, a professional and experienced video agency will take your project to the next level. Browse through their work and even their YouTube channel to find different videos that catch your eye.
Understand The Video Cost
Before we dive into this one, let’s start off with this one word: quality. The cost of video production varies per video production company as there are many factors to consider. For instance, the location, whether or not you need actors, additional creative elements the video needs and the size of the crew needed. Find a video marketing production company that provides an accurate quote and focuses on quality work. Quality video production working across multiple platforms like your website and social channels will result in more leads. Quality videos = quality leads.
72% say that positive reviews make them trust a local business more. Online reviews will help give you clarity in your decision and get a great idea of who that video production company has worked with in the past. Read reviews and testimonials to understand how other businesses enjoyed (or disliked) their experience before solidifying your decision.
Digital Marketing Experience
Finding a national or local video production company that has a dedicated digital marketing team is a must. Think about it… video production is no longer just creating a 3 minute video for your website and calling it a day. If you’re going to spend the time and energy on a video, put that video to work on multiple platforms across the web with a video marketing strategy! The right video marketing agency will prioritize your long-term goals and how they can create video content that speaks to your target audience.
Check Out Other Services
Look for other video production services that they offer. The best full-service video marketing production companies offer in-house web design, digital marketing expertise, corporate photography, and even other diverse video services. This way, you create a cohesive marketing strategy. You also want a film production company that stays up to date with trends. For instance, do they offer 360 videos or drone videography? Find a video production company that can do it all, under one roof.
Meet The Team
Get to know the team you will be working with. Look for a team of highly skilled and experienced professionals who can bring your project to life. No only that, but a team who listens and produces exactly what you imagine and then some. Most importantly, you want to think long term just in case you need a video a few years later. Finding a solid team who wants you to succeed just as much as you do is key.
The word of the hour is quality. We talked about how you should focus on quality videos but the equipment used to produce your videos is also a critical element. Don’t be afraid to ask questions about the type of equipment that will be used. Find a video production company that invests in their gear and uses high-quality equipment to ensure successful results.
Detailed and Creative
Last but not least, look for a video marketing production agency that is detailed, organized, and creative. The video production process can be extremely in-depth so working with a video agency that is great at communicating, explains every detail and brings fresh ideas to the table will ensure expectations are met. Plus, a creative team will make your video stand out of the crowd.
Finding the right film production company takes time but the end result will be worth it. Creating video for you marketing plan should be a fun process. Choose your teammates wisely and get video production content that makes an impact.
Here at Epic, we specialize in everything from corporate videos, sales videos, and training videos to graphic design, animation, and digital marketing services. Our talented team is here to bring you all these services and more!