You’re on the hunt for a video production company that can produce an engaging video that will encourage your customers to convert, right? No doubt this factor should be on your checklist as you’re finding the right video production agency to hire and work with.

Investing time and money into a video production project shouldn’t be taken lightly. However, there are so many important and critical elements to take into account when searching for an online video production company that will not only create great video content for you, but continue to help you succeed.

Being a full-service video production Phoenix company that has worked with industries and organizations of all shapes, sizes and avenues, we have seen first hand what business owners and decision makers are looking for as they are scoping out the perfect professional video agency to tackle their projects. No matter the type of video you are looking for or how you plan to capitalize on it through digital marketing efforts, consider these 9 tips on how to choose the right video production company.

According to Forbes, you only have 7 seconds to make a memorable first impression. So, when it comes to researching the right video production company to partner with, how are they standing out?

Is their branding cohesive? Do they have that ‘WOW’ factor you are looking for? Are they active on their social media channels? These are all important questions to ask yourself when doing your due diligence and researching potential video production companies.

This is a crucial tip when searching for a Phoenix video production company. Why? You want to be sure that the type of videos they are producing are aligned with your project vision and goals. Any video production company can simply make a video. But, a professional and experienced video agency will take your project to the next level. Browse through their work and even their YouTube channel to find different videos that catch your eye.

Before we dive into this one, let’s start off with this one word: quality. The cost of video production varies per video production company as there are many factors to consider. For instance, the location, whether or not you need actors, additional creative elements the video needs, and the size of the crew needed. Find a video production agency that provides an accurate quote and focuses on quality work. Quality video production working across multiple platforms like your website and social channels will result in more leads. Quality videos = quality leads.

72% say that positive reviews make them trust a local business more. Online reviews will help give you clarity in your decision and get a great idea of who that video production company has worked with in the past. Read reviews and testimonials to understand how other businesses enjoyed (or disliked) their experience before solidifying your decision.

Finding a national or local video production company that has a dedicated digital marketing team is a must. Think about it… video production is no longer just creating a 3 minute video for your website and calling it a day. If you’re going to spend the time and energy on a video, put that video to work on multiple platforms across the web with a video marketing strategy!

The right full-service video agency will prioritize your long-term goals and how they can create video marketing content that speaks to your target audience.

Look for other video production services that they offer. The best and top full-service video production companies offer in-house web design, digital marketing expertise, corporate photography, and even other diverse video production services. This way, you create a cohesive video marketing strategy that serves you long term.

You also want a film production company that stays up to date with latest advertising and video trends. For instance, do they offer 360 videos or drone videography? Find a local video production company that can do it all, under one roof.

Get to know the videography company you will be working with. Look for a team of highly skilled and experienced professionals who can bring your project to life. No only that, but a team who listens and produces exactly what you imagine and then some. Most importantly, you want to think long term just in case you need a video a few years later. Finding a solid team who wants you to succeed just as much as you do is key.

The word of the hour is quality. We talked about how you should focus on quality videos but the equipment used to produce your videos is also a critical element.

Don’t be afraid to ask questions about the type of equipment that will be used. Find a video production company that invests in their gear and uses high-quality equipment to promise successful results. Any videography company can create videos, but a professional video production company has all the bells and whistles to add that extra flare to your project.

Last but not least, look for a video marketing agency that is detailed, organized, and creative. The video production process can be extremely in-depth meaning there can be many moving parts. Working with a video agency that is great at communicating, explains every detail and brings fresh ideas to the table will ensure expectations are always met.

Plus, a creative team will make your video stand out of the crowd and the competition. The last thing you want is another video that looks just like everything else. Your brand is unique, and so should your video production!

So, whether you are looking for the best video production companies or the best video advertising companies to help you accomplish your video goals, remember to take these points into consideration. The right film video production company will help bring your vision to life and produce content that will extend brand awareness for your company.

Here at Epic, we specialize in everything from corporate videos, sales videos, and training videos to graphic design, animation, and digital marketing services, making us one of the top and best video marketing companies. Our talented team is here to bring you all these services and more!