Recruiting strategies have evolved over the last few years and will continue to do so as the police recruiting and retention crisis climbs. One of the most important elements you can add to your marketing strategy is video production because of the lasting effect it leaves. Not only do police department recruitment videos increase brand awareness, but they serve as a recruitment tool on your website and social channels as well.

Take a look at this video production for Davis Police Department. They’re primary focus was on the community and the vibrancy of the city. Additionally, Davis PD wanted to put an emphasis on the many specialties within the agency showing that this is a fulfilling and rewarding career.

Law enforcement agencies offer more than just sworn positions, they have many professional staff job openings as well. In this video, we showcase just that! Watch see what it’s like working as a civilian support staff with Davis PD.

More than just creating videos, this campaign was complimented with a recruiting website and an online advertising strategy to reach the most qualified candidates, all handled by the rest of our video production team.

Ready for your PD recruitment video? Reach out to our team and let’s get to work!