Creating an effective video marketing strategy can feel like a daunting task. There are many moving parts in any marketing plan, and when spending time and money on video, you’ll want to make sure it’s done right. The beauty of a video marketing strategy is that there’s not one size that fits all. Building your company’s brand through a video content marketing plan should be a fun opportunity to spread your message.
So, how do you create a video marketing strategy for your business? First things first, you’ll want to make sure you know what goals you want to reach with an online video marketing strategy. Then you’ll want to lock down your message, create the content and get it out into the world. Finally, things are always changing so tracking your video marketing strategy progress is vital to your success.
Let’s take a closer look at the 5 steps to creating a video marketing strategy for your business…
1. Why Create a Video Marketing Strategy?
Before you jump right into building a video marketing strategy, think about why you’re starting this campaign. Who are you trying to reach? What action do you want them to take? Is this to drive revenue or build brand awareness? Step number one is doing research. The better research you conduct, the more impactful your video content marketing plan will be. No mater how great a video is, if it’s not made to reach the right audience and giving the right message, you won’t see results. Plus, this research will let you know what type of video is best for you. Start your project off on the right foot by doing some research to then build the best online strategy possible. Hint: this will make step number five much easier.
2. Knowing and Building a Brand
Next up is really honing in on your message and brand. If the brand of your business is still foggy, this is the time to clear it up. Video production is just one aspect of a successful marketing strategy; you want a harmonious brand across all platforms and all content. Companies are over 20% more successful when they have a consistent brand. This is the identity that sets you apart from competitors and should be prevalent across your video content marketing plan. Knowing your brand will make all content, video production included, more effective and enticing to customers. Plus, in the long run it will build trust and brand loyalty.
3. Create The Content for a Video Marketing Plan
Now for the fun part — creating the video content! This is where we get the creative juices flowing and create something to be proud of. From script to screen, the video production process is made easy with Epic. Matching your brand, meeting your goals and in your budget, you’ll walk away with content that perfectly fits your video marketing strategy. Epic has a team of creative gurus that will be with you every step of the way and offering types of video advertising that matches your needs. Big company or small, short videos or long, funny content or serious, we’ve done it all! Ideally, this is the part of your video marketing strategy where you can sit back and relax while we work our magic.
4. Publish, Place, Promote
Once you have some show-stopping video content, what’s next? Spending so much time and resources on creating commercial video production, it’s important you get your money’s worth. This is where digital marketing services come into play. With a strong inventory of content, the next step is optimizing and placing your videos to get the most views possible from the right customers. Whether it’s increasing views on YouTube, placing ads across the web, or housing video on your website, Epic has digital marketing experts that are on the job. See real results with an optimized video marketing strategy.
5. Test and Repeat
As a company, one of the best skills to have is adaptability. The market is always changing and technology is advancing. The secret recipe to successful online video marketing is tracking, testing and learning. The beauty of it is that online advertising gives so much data that it’s easy to see what works and what doesn’t. Optimizing your videos is an ongoing process and when done correctly, video content is a longterm investment. Measure success in views, engagement, sharing or whatever might fit your goals best. Run tests and see what types of placements work. Maybe different lengths work better for your company, or different platforms. The important thing is just to track and adapt as much as possible.
Well, there you have it, an overview of the steps to take in creating a video marketing strategy. While every marketing campaign will differ from one another and from company to company, these steps are a good rule of thumb. Video marketing strategies give your brand longevity and a modern touch that customers are looking for today.
Online marketing services and commercial video production under one roof is hard to come by, but at Epic we got it all. Meet the team and let’s get your next video content marketing plan off the ground.