FINANCIAL SERVICES MARKETING
JACOB GOLD & ASSOCIATES
Wealth management is an important topic for individuals of all ages, yet financial services marketing is a challenge at times. How are you able to stand out amongst competitors while providing useful information to users?
Building a video marketing strategy is a great place to start. Digital marketing for financial advisors is crucial in order to get your message across clearly and effectively. Corporate video production allows potential customers to gain trust in your business. Plus, web video is a great way for you to provide content to your customers about your company and the industry. Jacob Gold & Associates, for instance, contacted us at Epic for a corporate overview video, employee bios and a mini series of financial information videos. Let’s take a closer look!
Video Marketing Strategies for Financial Services
Jacob Gold & Associates is private wealth management firm that works with individuals through every financial step. They came to us in order to improve their financial services marketing through video production. With years of experience in corporate video, web series, animation and more, we were up for the challenge.
There are many types of videos that could add value to your financial services marketing. Additionally, having a strong online marketing presence is a must. To optimize their landing page, we first made a corporate video, as seen above, to show what customers get when working with them. This was an opportunity to strengthen their brand and get more personal with customers.
The key to building a video marketing strategy is creating content your audience is looking for. For instance, we created 30-second web videos that give viewers helpful financial information. These are like sneak previews at all the financial services they get at Jacob Gold & Associates. Short in length and full of value, these videos are perfect for social media marketing, increasing YouTube views, website content and more. At Epic, we’re a video production company that does it all, so bringing their video ideas to life and getting them closer to reaching their marketing goals was our top priority.
Landing pages with videos convert 80% better
Businesses using video have an average growth rate that’s 49% faster than those who don’t
Video content boosts email click-through rates by 200–300%
Take a peek at some of our other work to see how Epic can bring your next video marketing strategy to life. From corporate videos, to animation and digital advertising services, we do it all! What will your next video project be?