So, you’re in the market for a video that promotes your business or services but not sure what types of videos would be most cost-effective and useful. Perhaps you’re unfamiliar with the different types of video production services. With the rise in popularity of video marketing, how can you know what will be most effective and generate quality leads?

In this blog, we will cover just that. More specifically, the top 5 different types of videos for marketing efforts. Don’t fret! This type of video content can be suitable for all industries alike. Just take a look at the video below from our very own Senior Multimedia Producer Marteen. You’ll get a behind the scenes look at the many industries we work with and the types of marketing videos we have the ability to produce. These different types of videos include 360 video production, corporate videos, product demo videos, animated explainer videos, TV commercials, and more.

Figuring out what different types of video marketing content will get you the most bang for your buck is the most important part of this process. Finding the service that will provide the largest ROI is key. That’s where Epic comes in! Video creation all begins with a team of professionals as well as full-service video production services. This means all in-house and no outsourcing which is ideal for your business goals. We’re a professional Phoenix video production company that creates content that is informative, engaging, and of the highest quality. Online marketing video production that tells your story and markets your business effectively. Most importantly, content that gets the job done.

Before we dive in, think about the placement of these videos. As you are searching for a video production company to create a video for your marketing needs, where will this video live? Will this video or videos be on social media platforms or solely on YouTube? Will this marketing video live on your website? These are both questions that will need to be discussed before deciding on what type of video is right for your business. With the many different types of YouTube videos, if this is the platform you are creating for, length and content matters.

Take your potential clients and customers on a virtual tour. No doubt, our 360º video production services puts a spin on how your retail location, warehouse, or real-estate listing is viewed. The ongoing research has found that 360 video is extremely effective at communicating to consumers. In fact, according to a recent Nielsen Poll, over four in five consumers (84%) were able to recall 360º video ads.

Let’s talk corporate video production. Corporate videos help your business establish its reputation and online presence. It’s crucial now more than ever to build an online reputation that your customers can establish trust in. Most importantly, your customers want to see how your business videos can apply to them. Through corporate videos, you can answer the questions that your clients are asking and be their resource. Corporate videos explain your mission, your goals and how you set out to accomplish them. This is exactly what your customers want to see. Check out the importance of corporate video production to really reap the benefits.

Product demonstration videos; the golden ticket when generating leads. We are visual learners and have been hardwired this way since childhood. Showing how something is done rather than text explaining it for us is the best way to understand a concept. This type of video, a product demo video, is extremely effective for products that may be more complicated to explain. You’re able to provide a visual presentation taking viewers step by step through the process of your product or service with this type of video.

Animated video production, also referred to as motion graphics videos, is another video production service we offer. Animation videos are the future of the internet, just look at YouTube and how online videos are essential to a successful campaign. These types of animation videos are the perfect storytelling tool and do so in a way that any industry or business can take advantage of. They also keep your viewers away from the back button as they have the power to educate and entertain. There are so many different types of animation videos and styles, but at Epic, we find the perfect fit for your company.

Do you want your message on the big screen? Let us introduce you to commercial video production. Broadcast commercials are another marketing tool to gain a competitive edge in your respective field. From script to screen, we can handle all the in-between and even place your video on live TV. Depending on who you’re trying to target, this could be the perfect type of video for your business.

Social media videos have taken the world by storm. It’s no longer just relying on text and unique images for your social media strategy, you need video content. Each social media platform is a little bit different in terms of video length, but overall, social media marketing videos will increase engagement. Everything from shares, likes, comments, retweets, and increased brand awareness. Take a look at our social media video marketing tips to learn more about the importance of these types of videos.