Website Traffic Overview & Stats
Shutterbugs/ Social Media Enthusiasts
Relationships and Online Dating
Foodies/ Aspiring Chefs
Behind The Scenes
Our Digital Marketing Manager, who strategically places online ads, left the gates open on Arizona Federal’s previous campaign (My Comeback with Kurt Warner) with no targeting and no criteria… just old fashioned brand awareness. After collecting the data from that campaign, she found the majority of interested audience members were movie lovers, shutterbugs, foodies and social media enthusiasts. We also noticed an interest in “online dating and relationships”. Each of these elements helped us to define Arizona Federal’s audience their online video marketing strategy. Based on our analytic findings each online video was strategically placed accordingly to the audience interests, speaking their language and connecting with each online video marketing strategy.For their latest campaign, Mobile Solutions, we implemented these analytical insights into each videos storyline. Each video explains each functionality of the banking app, including a young couple dating going to the movies, out to eat and to sporting events… running into Kurt Warner everywhere they go.
Content Marketing Strategy
Speaking to the Movie Lovers: Google reports 80% of movie ticket buyers purchased a ticket within 48 hours after watching a movie trailer via YouTube. Our digital team placed the series of Arizona Federal’s Mobile Solutions ads Online and across Harkins Theaters Valley wide. Utilizing cinema advertising to serve as re-targeting, we’ve created the modern Jedi Mind Trick.
Speaking to the Sport Fans: Thinking ahead one bead of sweat at a time, we shot these spots in August (outside, during a Phoenix summer’s night) to make sure Arizona Federal could promote their new products to one of their target demographics, sports fans. With a fall to spring campaign season, these ads are geared to speak to Football fans and World Series viewers alike.
Speaking to the Shutterbugs/Social Media Enthusiasts and Foodies: The term “Selfie” has been inducted to the Webster Dictionary, along with the phrase “Food Selfie”. Yup, “Food Selfie” is a thing and we incorporated such terminology into our creative videos in order to connect with millennials. Since we’re speaking to the social media enthusiasts, #selfie trends about 2.5 million times weekly on Twitter alone.
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