With so much changing in the world, day by day and even minute by minute, sticking to the marketing plan you created for 2020 might seem far-fetched. You’re not alone and in fact, following that marketing strategy you created by the book probably isn’t the best approach. If there is anything we’ve learned during the coronavirus pandemic, it’s that things …
Online Video Marketing, Content Marketing Strategy
Online video marketing starts with a well defined content marketing strategy. Content marketing is the base of all online video marketing efforts, speaking the language; talking “with” your audience, not “at” your audience. Beginning its approach is highly thought out and focused on creating and distributing relevant content in a consistent matter. Doing so correctly will attract and retain a clearly-defined audience therefore seeing a larger return on …