Below you'll find a list of all posts that have been tagged as “online video marketing”
When comparing average advertising costs across all mediums, TV advertising costs are pricier when compared to Google, YouTube, and Social Media. The overall cost per 1,000 impressions (CPM) is decreasing throughout the Phoenix metro-area and will continue to do so. As more media platforms allow for more multimedia placements, the inventory for video on websites has opened up immensely. Being …
Are explainer videos the right marketing tool for all industries? There is no right or wrong answer here, but as one of Arizona’s top production companies, we’ve seen huge success with the explainer video projects we’ve worked on. It’s one thing to use animated explainer videos but another to place them on your website and other marketing outlets. Industries and …
Geo-targeting marketing is a hot and cost-effective trend in the ever-changing world of digital advertising. Epic Productions took this strategy for a test drive, presenting a geo-targeting marketing case study for a mobile-centric marketing campaign initiative. You will see how we strategically, yet geographically, target potential customers based on their location. Being at this certain location can trigger your campaign …
We have a new addition to the Epic Productions family, the Red Epic camera, technically referred to as the Red Dragon. A professional video camera used by some of the most prestigious film producers in this industry. Cinematographic magic has been filmed on the Red Dragon numerous times even including Oscar nominated movies: I suppose its only fitting to physically …
Why is video marketing so effective is not the question. Have you met your target audience is the question! Video content is considered the most successful type of web content. If you’re the small percent of businesses that has a website with no video marketing content, then your target audience isn’t Generation C, who sets the trends and determines what’s …
Online video marketing starts with a well defined content marketing strategy. Content marketing is the base of all online video marketing efforts, speaking the language; talking “with” your audience, not “at” your audience. Beginning its approach is highly thought out and focused on creating and distributing relevant content in a consistent matter. Doing so correctly will attract and retain a clearly-defined audience therefore seeing a larger return on …
