Average Advertising Costs Throughout Phoenix

When comparing average advertising costs across all mediums, TV advertising costs are pricier when compared to Google, YouTube, and Social Media. Cost per 1,000 impression (CPM) is decreasing throughout the Phoenix metro-area and will continue to do so. As more media platforms allow for more multimedia placements, the inventory for video on websites has opened up immensely. Being that Google …

explainer videos

3 Industries That Should Be Using Animated Explainer Videos

Are explainer videos the right marketing tool for all industries? There is no right or wrong answer here, but as one of Arizona’s top production companies, we’ve seen huge success with the explainer video projects we’ve worked on. It’s one thing to use animated explainer videos but another to place them on your website and other marketing outlets. Industries and …

Most Cost-Effective Targeting Method Thus Far | Comparing geo-fencing marketing to other campaign targeting methods, we found it was least expensive per click because no competitors were bidding on this inventory or this strategy. We’ve bid on the search term “Auto Mall” before and it was costly due to the supply and demand. This means that other dealerships have bid on this keyword before and are will usually pay up to $2.00-$3.00 per click, depending on their budget. Targeting by interests is also another targeting strategy, however, not always the most cost effective and precise.

Taking Geo-Targeting for a Test Drive

Geo-targeting marketing is a hot and cost-effective trend in the ever-changing world of digital advertising. Epic Productions took this strategy for a test drive, presenting a geo-targeting marketing case study for a mobile-centric marketing campaign initiative. You will see how we strategically, yet geographically, target potential customers based on their location. Being at this certain location can trigger your campaign …

red epic camera

Image Innovation On The Rise: Red Epic Camera

We have a new addition to the Epic Productions family, the Red Epic camera, technically referred to as the Red Dragon. A professional video camera used by some of the most prestigious film producers in this industry. Cinematographic magic has been filmed on the Red Dragon numerous times even including Oscar nominated movies: I suppose its only fitting to physically …

why is video marketing so effective

Do You Know Your Target Audience? Meet Generation C!

Why is video marketing so effective is not the question. Have you met your target audience is the question! Video content is considered the most successful type of web content. If you’re the small percent of businesses that has a website with no video marketing content, then your target audience isn’t Generation C, who sets the trends and determines what’s …

Online Video Marketing

Online Video Marketing, Content Marketing Strategy

Online video marketing starts with a well defined content marketing strategy. Content marketing is the base of all online video marketing efforts, speaking the language; talking “with” your audience, not “at” your audience. Beginning its approach is highly thought out and focused on creating and distributing relevant content in a consistent matter.  Doing so correctly will attract and retain a clearly-defined audience therefore seeing a larger return on …