video production ideas

8 Video Production Ideas and Tips for 2020

Looking for innovative video production ideas for the new year? Now is the time most organizations are reworking their marketing strategies and searching for creative video production ideas to help their businesses succeed! The online marketplace continues to grow, making it more important to stand out from the crowd.

The best marketing strategies of 2020 involve many¬†different types of videos. It’s no longer enough to just have internal video ideas; diversify your marketing strategy with multiple video production ideas. Creating a video marketing strategy for your business can be a daunting task, but Epic Productions is here to help.

Let’s take a look into this year’s video marketing trends and how you can be ahead of the game. Here are Epic’s top 8 video production ideas!

1. Social Media Specific

Social media videos aren’t going anywhere. But, this goes beyond slapping video onto your social media strategy. There are more and more platforms gaining popularity, and therefore matching your video production ideas with the target audience is crucial.

Platforms such as Instagram stories, TikTok and Snapchat all call for different types of videos to reach different demographics. Tailoring your video content to be short, engaging and entertaining will make your social media content thrive.

2. Quality, Quantity and Customized

Quality matters just as much as quantity when it comes to video production. More and more companies are ramping up the amount of video production content in their business plans. Yet, to keep your brand strong, correct formatting and production quality are imperative.

Different types of video advertising each have their own pros and cons, but trying multiple will reach different audiences. When brainstorming your video production ideas, consider the formatting, sound, length and platform for each target market.

3. Video Branding

The most successful videos represent your company from start to finish. It’s becoming the standard to use consistent layouts and on-screen graphics. Adopting an omnichannel approach to your marketing strategy with consistent branding is key.

Match your website, logo and videos to represent your brand. This is also important for corporate video production. Corporate videos housed on the landing page of a website gives viewers their first impression. Make sure it’s a good one by using professional video production and motion graphics.

4. Searchable Video

Successful video marketing strategies are those that consider whether or not the videos are searchable. Just like optimizing your blogs or website, your videos also need a foundation in which search engines can find it. Plus, video is 50x more likely to get organic rating than plain text results!

All your videos in 2020 should start by deciding how they’ll be optimized. Decide a key phrase you’ll focus on that is commonly asked by your users. Utilize tags, transcribe, have accurate descriptions and (most importantly) captivating content.

5. Increase Viewer Interaction

Use videos to interact with your viewers! This means utilizing tools such as 360 degree video and VR. These video production ideas in particular will take your marketing strategy to the next level.

360 degree video gives viewers an experience, transporting them into your video. Give a tour of new housing developments, or take a look around a store front. The options are endless!

6. Online Shopping Videos

If your business has a product, video should be your best friend! Video production enhances the purchasing decision for buyers significantly. In fact, 80% of people state that product videos give them more confidence when purchasing a product.

Whether it’s showing off features, explaining a new product or highlight its uses, product videos are changing the online shopping game. Consumers are shopping more and more online, so make it a better experience for them with video.

7. Training Made Easy

Video production has more than just entertainment as a use. It’s become more common to use long tail video for training and education uses. On board employees with a captivating and easy to understand training video to make the process quicker and more effective. In fact, companies save up to 70% in costs when replacing instructor-based learning with video and eLearning.

Consider becoming a resource for your customers and create educational videos on the things you’re an expert on. You’ll quickly become a useful tool, plus, you’ll see an increase in subscribers.

8. Short and to the Point

On the flip side, there’s always a place for super short videos as well. The art of video ads isn’t an easy one, but when done well it can be the most effective way to advertise.

Create short video ads to be played across the Display Network, grabbing the attention of viewers in seconds. Target younger generations and increase brand awareness with these types of videos in this year’s marketing strategy.


There you have it! 8 video production ideas and tips to hit the ground running this year. The most successful marketing plans are those that not only include video, but that are cohesive across all platforms. Let’s chat about building your 2020 marketing campaign from start to finish. Epic is your one stop shop, from concept to creation. Get started with our crew today!

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