Color psychology is crucial in design, branding, and overall marketing strategies. It involves studying how colors influence human behavior, emotion, and perception. By understanding the psychological impact of colors, you can strategically use them to convey specific messages, evoke desired emotions, and create a strong brand identity. At Epic, we use color psychology to help create a brand identity. Consistency …

In commercial advertisements and various production projects, sound significantly influences audience engagement and brand impact. Sound possesses the unique ability to establish an emotional connection, shaping the overall atmosphere and narrative of a piece of content. Whether it’s a catchy jingle, compelling voiceover, or immersive sound design, audio plays a pivotal role in conveying the intended message and enhancing the …

As technology continues to evolve, so does the world of video creation. It’s essential to be on top of the latest trends, tools, and tips to help you take your video production skills to the next level. Artificial Intelligence is revolutionizing the post-production process. AI-driven tools can automate tasks, enhance video editing workflows, and generate realistic effects. It’s essential to …