video marketing strategy

5 Steps To Create A Video Marketing Strategy For Your Business

Creating an effective video marketing strategy can feel like a daunting task. There are many moving parts in any marketing plan, and when spending time and money on video, you’ll want to make sure it’s done right. The beauty of a video marketing strategy is that there’s not one size that fits all. Building your company’s brand through a video …

best landing page examples

Landing Page Examples: Do’s and Don’ts For Your Homepage

The best landing page examples are those in which are engaging and user-friendly. The goal is to keep users on your website for as long as possible in hopes of gaining a customer and a conversion. Creative landing page examples typically have captivating content right away like video content and relevant headers. Additionally, your landing page design should be mobile-friendly …

travel and tourism marketing strategies

Marketing for Hospitality and Travel Industries

With so many travel and tourism marketing strategies out there, which ones work best? Potential customers are given so many options, it has become more of a challenge to stand out with digital marketing in the tourism industry. To get in front of those viewers, your travel and tourism marketing strategies really need to catch their eye. By using professional …

digital marketing trends

Top 4 Digital Marketing Trends for 2019

2019 is finally here and it’s time to dive into the digital marketing trends to look out for this year to stay ahead of the competition! Keep your marketing strategies fresh and up-to-date with the latest digital marketing trends and watch your online presence increase along with your sales. As online marketing trends are always changing and evolving, the way …

digital marketing case study

Integrated Digital Marketing Case Study

An integrated digital marketing strategy is a process designed to ensure that all messaging and communication strategies are consistent across all channels. This digital marketing case study highlights the results when the brand is centered on the customer. Unifying different marketing methods creates a one-to-one experience. We not only update the website and social media channels, but also create video …

social media recruiting examples

Social Media Recruiting Examples

Recruiting qualified employees can be a challenge for just about every industry. While there are many platforms, social media recruiting proves to be the most effective. Combined with a mobile site and quality content, social media recruiting techniques appeal and reach your market directly. There are many benefits of social media recruiting. Social media recruiting strategies allow for bold, unique …

inexpensive small business marketing ideas

Inexpensive Small Business Marketing Ideas | Optometrist Case Study

Marketing for small businesses can be challenging, there are so many options yet so little budget. The most inexpensive small business marketing ideas are those that serve long-term. This is where digital marketing comes into sight. Just as the eye has serval components that all serve an important purpose, so does digital marketing. In this marketing case study we highlight …

how to increase youtube views

How to Increase Your YouTube Views: 10 Tips on Video Optimization

Have you ever made a video and uploaded it to YouTube but then not know where to go next? If you’re wondering how to increase YouTube views and subscribers and want to prevent your videos from collecting dust on YouTube, we’re here to help. There’s nothing worse than spending time and money on an amazing video production that not enough …

types of video advertising

Types of Video Advertising: YouTube, Facebook, Instagram, and SnapChat

There are many different types of video advertising options throughout various online platforms including optimizing your video for YouTube, Facebook, or Instagram. It’s crucial to know video ad formats to be able to successfully cater to your target audience. From Facebook video ad formats to YouTube ad formats, one size does not fit all. No matter how great of a …

youtube advertising targeting options

Youtube Advertising Targeting Options: Marketing Strategy Ideas

With so much video content on the web, it’s important to explore all YouTube advertising targeting options. YouTube advertising reaches potential customers, based on their demographics, interests or both. Discover all the digital marketing options available and how Epic can help optimize your next campaign! So you have a video, and it’s up on YouTube… but now what? The answer …