In 2010, a Microsoft study published their findings on the shrinking attention span of humans. The results were shocking. Two decades before, the average attention span was approximately 12 seconds; now, researchers estimate our attention spans run around 8 seconds in longevity– about the same as a goldfish. What does this mean for marketing and content creation? Compelling, creative, short, …
How To Create a Marketing Strategy Post COVID-19
With so much changing in the world, day by day and even minute by minute, sticking to the marketing plan you created for 2020 might seem far-fetched. You’re not alone and in fact, following that marketing strategy you created by the book probably isn’t the best approach. If there is anything we’ve learned during the coronavirus pandemic, it’s that things …
The Video Production Process Explained
One question that is extremely popular amongst those looking for video production services is what the video production process is like. Simply put, the stages of video production is different depending on which video agency you hire. The most important part of the video content production process should be how easy and organized it is for you and your team. …
How To Grow Your Online Presence
With 4.5 billion active internet users in the world, how are you focusing on engaging new and existing customers? Growing your online presence and claiming stake in this digital era can seem daunting, yet, designing a game plan to reach your audience is key to your success. The most effective thing you can do for your business is implementing best …
Marketing Intern | Gain Real World Experience
Epic Productions is a Phoenix video production company seeking a Marketing Intern to learn from the best. We specialize in 360° video, commercial video production, and digital marketing services. Additionally, in our 15 years of experience, we have created many corporate videos, white board videos, YouTube advertising videos, website design and much more. We take a vision and bring it …
Marketing for Optometrists: Fashion Eye Center Case Study
When it comes to optometrist digital marketing, Epic sees clearly what works and what doesn’t. We’ve had the privilege to work with a local Tucson Optometrist, Fashion Eye Center, for over 10 years. Through this time, we have become experts in marketing for optometrists. We see 20/20 when it comes to what customers want and how to reach them. This …
Automotive Digital Marketing: Thoroughbred Nissan Case Study
When it comes to automotive digital marketing, Epic has been around the dealership advertising track a few times. A client of ours who has passed the finish line in first place year after year is none other than Thoroughbred Nissan in Tucson, Arizona. We have been lucky enough to work with this awesome car dealership client for several years now …
Video SEO Guide: How To Optimize Your Videos For Search
Video SEO is the behind the scenes magic that will set your video apart from the rest. You don’t want to spend time, energy, money, and resources on great video production just for a few views, right? In order to maximize views and see a high ROI, you must optimize your YouTube videos to be seen. This guide collects all …
Automotive Search Engine Optimization
Search Engine Optimization has significantly impacted the web and how companies, especially the automotive industry, market themselves. There is power in automotive SEO that allows your dealership to rank above the local competition. Rather than waiting for customers to come to your dealership, automotive SEO brings the dealership to them during their online research. In order to thrive in the …
5 Steps To Create A Video Marketing Strategy For Your Business
Creating an effective video marketing strategy can feel like a daunting task. There are many moving parts in any video marketing plan, and when spending time and money on video production, you want to make sure it’s done right. The beauty of a video marketing strategy is that there’s not one size that fits all. Building your company’s brand through …