Importance of Corporate Video Production

Importance of Corporate Video Production

What is the importance of corporate video production? This is a question we hear time and time again from new clients and current clients looking to produce a brand new corporate video. Crafting a corporate video production strategy takes time and effort, but it’s well worth it. Corporate video production has evolved and the importance of it is at an …

travel and tourism marketing strategies

Marketing for Hospitality and Travel Industries

With so many travel and tourism marketing strategies out there, which ones work best? Potential customers are given so many options, it has become more of a challenge to stand out with digital marketing in the tourism industry. To get in front of those viewers, your travel and tourism marketing strategies really need to catch their eye. By using professional …

best restaurant marketing strategies

Best Restaurant Marketing Strategies

The restaurant industry has always been very competitive which makes the need for unique restaurant marketing strategies so vital. With so many options available, make your business the talk of the town with our restaurant marketing ideas that will allow you to stand out amongst the competition. Using professional video production and digital advertising with us at Epic, one of …

youtube advertising targeting options

Youtube Advertising Targeting Options: Marketing Strategy Ideas

With so much video content on the web, it’s important to explore all YouTube advertising targeting options. YouTube advertising reaches potential customers, based on their demographics, interests or both. Discover all the digital marketing options available and how Epic can help optimize your next campaign! So you have a video, and it’s up on YouTube… but now what? The answer …

full-service video production

What is Full-Service Video Production?

Epic Productions is a full-service video production company overseeing the entire project. Unlike other video production agencies, known to outsource crucial video production steps. Epic Productions offers in-house experts to execute each of the video production steps, including pre-production and post-production. Having these resources at our disposable not only allows us to maintain the overall quality of each video but …

Different Types Of Videos For Your Business

So, you’re in the market for a video that promotes your business or services but not sure what types of videos would be most cost-effective and useful. Perhaps you’re unfamiliar with the different types of video production services. With the rise in popularity of video marketing, how can you know what will be most effective and generate quality leads? In …

video email marketing

Add Video to Your Next Email Marketing Campaign

A video email marketing campaign is a great strategy to revive your marketing efforts as a solid retargeting strategy. Also, it’s a solid jumpstart to gain traction and generate the most video views. Retargeting or remarketing is about re-engaging existing customers or returning customers. These audiences are already familiar with the brand, the introduction has already been made. Much like …

Most Cost-Effective Targeting Method Thus Far | Comparing geo-fencing marketing to other campaign targeting methods, we found it was least expensive per click because no competitors were bidding on this inventory or this strategy. We’ve bid on the search term “Auto Mall” before and it was costly due to the supply and demand. This means that other dealerships have bid on this keyword before and are will usually pay up to $2.00-$3.00 per click, depending on their budget. Targeting by interests is also another targeting strategy, however, not always the most cost effective and precise.

Taking Geo-Targeting for a Test Drive

Geo-targeting marketing is a hot and cost-effective trend in the ever-changing world of digital advertising. Epic Productions took this strategy for a test drive, presenting a geo-targeting marketing case study for a mobile-centric marketing campaign initiative. You will see how we strategically, yet geographically, target potential customers based on their location. Being at this certain location can trigger your campaign …

video production process

Video Production Process: From Concept to Execution

How do we define the video production process? The overall video production process is straightforward; depending on which production company you hire. Epic Productions is unique as we oversee all aspects throughout the production process, from conception to execution. It’s what is happening throughout the duration of putting the puzzle pieces together from content conception to pre-production, production, post-production and …