In 2010, a Microsoft study published their findings on the shrinking attention span of humans. The results were shocking. Two decades before, the average attention span was approximately 12 seconds; now, researchers estimate our attention spans run around 8 seconds in longevity– about the same as a goldfish. What does this mean for marketing and content creation? Compelling, creative, short, …
8 Video Production Ideas and Tips for 2020
Looking for innovative video production ideas for the new year? Now is the time most organizations are reworking their marketing strategies and searching for creative video production ideas to help their businesses succeed! The online marketplace continues to grow, making it more important to stand out from the crowd. The best marketing strategies of 2020 involve many different types of videos. …
Marketing for Optometrists: Fashion Eye Center Case Study
When it comes to optometrist digital marketing, Epic sees clearly what works and what doesn’t. We’ve had the privilege to work with a local Tucson Optometrist, Fashion Eye Center, for over 10 years. Through this time, we have become experts in marketing for optometrists. We see 20/20 when it comes to what customers want and how to reach them. This …
Happy 15th Birthday Epic!
As the top Arizona video production company, we have had the privilege to work with businesses locally and across the nation. Epic Productions has had fifteen memorable, exciting years under our belt. Though we would not be where we are today if it weren’t for our clients and awesome team members! Every project, client, road trip, blooper and photoshoot has …
Different Types of Instructional Videos for your Business
How do you learn best? Whether it’s a new software, a product you’re about to buy or being trained at work, an instructional video is probably your answer. Instructional videos are one of the best ways to transfer information to viewers. Almost any product or service can benefit from video production services, but how do you choose what will work …
Video SEO Guide: How To Optimize Your Videos For Search
Video SEO is the behind the scenes magic that will set your video apart from the rest. You don’t want to spend time, energy, money, and resources on great video production just for a few views, right? In order to maximize views and see a high ROI, you must optimize your YouTube videos to be seen. This guide collects all …
5 Steps To Create A Video Marketing Strategy For Your Business
Creating an effective video marketing strategy can feel like a daunting task. There are many moving parts in any video marketing plan, and when spending time and money on video production, you want to make sure it’s done right. The beauty of a video marketing strategy is that there’s not one size that fits all. Building your company’s brand through …
Landing Page Examples: Do’s and Don’ts For Your Homepage
The best landing page examples are those in which are engaging and user-friendly. The goal is to keep users on your website for as long as possible in hopes of gaining a customer and a conversion. Creative landing page examples typically have captivating content right away like video content and relevant headers. Additionally, your landing page design should be mobile-friendly …
Why Event Video Production Matters For Your Business
Do you have an event coming up and considering an event video production company to capture it? Event videos, especially this day in age, are your golden ticket to hosting more successful events in the future. Whether it’s an annual event, conference, launch party or fundraiser, getting event video coverage allows you to share with the masses and promote down …
9 Social Media Video Marketing Tips
Social media marketing continues to grow year over year. A great way to engage with the community while promoting your business, social media platforms are a necessity in your marketing toolbox! Let’s look at some of the best social media video marketing tips. First off, what kind of social media marketing strategy do you use? Even having a strategy built …