In 2010, a Microsoft study published their findings on the shrinking attention span of humans. The results were shocking. Two decades before, the average attention span was approximately 12 seconds; now, researchers estimate our attention spans run around 8 seconds in longevity– about the same as a goldfish. What does this mean for marketing and content creation? Compelling, creative, short, …
Video SEO Guide: How To Optimize Your Videos For Search
Video SEO is the behind the scenes magic that will set your video apart from the rest. You don’t want to spend time, energy, money, and resources on great video production just for a few views, right? In order to maximize views and see a high ROI, you must optimize your YouTube videos to be seen. This guide collects all …
Automotive Search Engine Optimization
Search Engine Optimization has significantly impacted the web and how companies, especially the automotive industry, market themselves. There is power in automotive SEO that allows your dealership to rank above the local competition. Rather than waiting for customers to come to your dealership, automotive SEO brings the dealership to them during their online research. In order to thrive in the …
What is Search Engine Marketing?
Still not sure how to advertise on Google & YouTube? Here’s a couple Phoenix Search Engine Marketing campaigns highlighting how SEM & SEO work together. Search engine marketing (SEM) is NOT the same thing as search engine optimization, (SEO). While the two work well together, SEM is paid traffic whereas SEO is organic traffic (free). Search engine marketing is a …
Average Advertising Costs Throughout Phoenix
When comparing average advertising costs across all mediums, TV advertising costs are pricier when compared to Google, YouTube, and Social Media. The overall cost per 1,000 impressions (CPM) is decreasing throughout the Phoenix metro-area and will continue to do so. As more media platforms allow for more multimedia placements, the inventory for video on websites has opened up immensely. Being …